강정수 연세대학교 커뮤니케이션연구소 연구원 (전) 한겨레 21 베를린 통신원 독일 비텐대학교 (미디어) 경영학 박사

1. ,
@npool
1

2. • Google !
2

3. • :
• : Pla0orm Target Clustering
• :
• , :
3

4. ,
4

5.
= +
(reason to pay):
(meaning to pay):
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6.
6

7.
• Pla0orm Target Clustering:
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8. !
/ !
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9. = =
9

10. (tsd.)
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11. 11

12. =
12

13. =
• = (informa@on
needs)
• =
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14. ,
?
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15. :
!
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16. 1: (commodity) ‘ ’
• /
• =
• →
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17. 2: Target Cluster
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18. 1
• Pla0orm Target Clustering
• ,
→ (reason to pay)
• →
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19. 2
• 1: Learnig English With The New York Times
• 2: Spiegel Wissen ( ;
)
• 3: Hyperlocal Journalism → 5 ?
• 4( ): /
• 5( ):
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20.
• (Belonging): → ???
• (? Feeling Important)
• (Social Distribu@on)
20

21. Pla0orm Target Clustering
• = =
coverage waste
• accurate audience iden@fica@on
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22. 22

23.
• +
•
• + (transac@on cost)
?
23

24. (Economies of meaning) 1
•“ / ” (From Great to Good
Businesses by Umair Haque)
• Good Business ≠ Don’t be evil! →
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25. 2
• ← , , ,
• (trust) .
•
• (= )
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26. 3
•‘ / ’ (= , )
‘ (economies of scale)’ ,
•‘ ’ ‘ ’, ‘ ’, ‘ ’
.
• , ‘ (culture of
meaning)‘ .
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27.
•
• : +
• : (meaning to pay)
•
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28. 1
• : (Flafr), (Fraxion)
• ,
• → ?
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29. • hfp://www.youtube.com/watch?v=kwvExIWf_Uc
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30. • hfp://www.youtube.com/watch?v=kwvExIWf_Uc
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31.
• Peter Sunde: hfp://en.wikipedia.org/wiki/Peter_Sunde
• The Pirate Bay: BitTorrent
• ‘ ’
•“ ‘ ’ ”
• →
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32. 2
•‘ ’
• :
• ‘ ’
• → : /
• Going from Great to Good!
•
• Open innova@on demands good behaviour first!
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33. /
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34. 1
• ‘ (linear)’
• 1: ‐ ‐
• /
• 2: ‐
• : ‘ ’
?
•
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35.
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36. 2
•
• / ,
• :
• : ‘ (afen@on)’
• : (Linking Value)
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37. 3
•
•‘ ’ ,
• , ,
→ !
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38. !
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