Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Carr week6 assigment
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Pinterest Facts
What sets Pinterest apart and how it works
Why Pinterest matters for your business
How to create a Pinterest account and get followers
How to use Pinterest for marketing and strategy
Diverse brands on Pinterest, examples, engagement
Conclusion and additional resources
Resources
3. Pinterest
is
an
image
bookmarking website where
users are allowed to collect,
create and share images from
the web.
Pinterest now has 10 million
users and is steadily gaining
momentum outside the United
States.
The visual social network’s last
round was in May of 2012, when
the company raised $100 million
at a $1.5 billion valuation.
Pinterest is now the number
three
most-popular
social
network in the U.S., behind
Facebook
and
Twitter,
according to Experian Hitwise.
4. ☛ Pinterest’s traffic has come from
demographic groups not normally
associated with fast growing websites.
Nearly 80% of Pinterest’s users are
women, most between the ages of 25 and
54, according to Google Ad Planned.
☛ Engage customers by just pinning
images, driving traffic to
businesses’ website. That creates a
great user experience.
☛ Pinterest seems to succeed
at both satisfying the needs
of those posting it as well as
those of the people pursuing
it.
☛ Businesses have been seeing the way
Pinterest can be used for marketing
products, since it provides the ability
to link off site.
6. ①
TRAFFIC REFERAL
Pinterest is on track to become one
of the top drivers of retail traffic.
The social media site announced a
partnership
program
enabling
retailers and content sites to
embed popular pins on their pages.
The idea is to generate more
engagement and cultivate a two-way
traffic flow. (source)
(Source)
7. Click below to learn more.
② WEB ANALYTICS
Businesses can get information about:
How many people
have pinned from your site.
have seen these pins.
visited your site from Pinterest.
③ RICH PINS
Brands increase awareness by providing consumers
with helpful, useful and engaging pins.
PLACE PINS
ARTICLES PINS
PRODUCT PINS
VIDEO PINS
④ “PIN IT” BUTTON
Businesses who use the “Pin It” button often see big
lifts in referral traffic.
(Source)
8. ☛ Increases business
marketing strategy thru
all social platforms
☛ Monitors and analyzes
product demand and
trendiness
☛ Provides customer
demographics for better
sales analysis
☛ The application can be
used in any mobile
electronic device
9. ☛ Pinterest stands as the third most
popular social network and it keeps
growing
☛ User-friendly platform for both
consumers and businesses
☛ Better product referrals thru all
types of social media channels
☛ Improves brand recognition and
increases website traffic for both
domestic and foreign consumers
☛ All popular businesses are using this
platform for their sales operations
12. 2. Start Pinning and
Re-pinning. Add
descriptions,
videos, photos,
blogs, etc.
Pinterest makes it
easier for marketers
to drive and measure
success in ways
that are meaningful
to their businesses.
13. 3. Add the Pin it
Button
4. Include Prices
5. Be social and crosspromoted with
other social media
network
14. 6. Marketing campaigns
have been successful in
Pinterest. It's long been
known that humans are
attracted to appealing
aesthetics.
15. ☛ User-friendly platform
instructions for initial
setup
☛ Target diverse consumer
selection
☛ Use multi-social media
channels to increase
advertisement and traffic
☛ Promote product
trendiness with vivid
visuals
☛ Provide merchandise
information
1. When setting up your Pinterest
account, add descriptive,
keyword-rich text to your About
description. This will help your
Pinterest account show up in
search engine results. Include
your location as well.
7. Unlike Facebook or Google+,
there's currently no distinction
between people and brands on
Pinterest. You'll get more
traction if you approach the site
more as a person, less as a
brand.
2. To get the most visibility for
your pins, connect your Pinterest
account to your other social media
outlets, such as Facebook and
Twitter. Be sure to add your
company's home page URL.
8. Don't get too self-referential.
Pinterest is about sharing
passions. Don't get blatantly
sales, either. Just share
interesting, funny, quirky,
compelling images; the traffic to
your site (and sales) will likely
follow.
3. Name your pin boards after your
business type, products, and
services. For instance, if you sell
women's sports attire and
equipment, create pin boards for
such topics as women's running
shoes or best yoga mats.
9. Post pictures on your own site
or blog first, then pin those
pictures on Pinterest. The
pinned images will include a link
back to your site, which will help
drive traffic there.
4. Follow other Pinterest users in
your local area and/or field of
expertise. Comment on and share
their pins; they'll often return the
favor. Endorse the pins others
share by clicking the ♥ Like
button.
9. Post pictures on your own site
or blog first, then pin those
pictures on Pinterest. The
pinned images will include a link
back to your site, which will help
drive traffic there.
16. ☛ With Pinterest, a company
can learn who their consumers
are and what they like most
of their products
☛ See what people “Pin” and
share from your website to
create an effective marketing
campaign
☛ Know your product logistics
every month by monitoring
what product has been shared
and purchased the most
☛ Use information such as
Profiles, Pins, Boards, Images,
Contests, Collaborate, and
Research to tailor your
website per consumer’s needs
17. ☛ Pinterest works with all brands of the
consumer market
☛ Pinterest send users sales alerts and
notifications when products they've pinned go
on sale.
☛ Brand engagement is driven by behavior of
pinning when users without brands being the
necessary starting point. (source)
☛ Customers who were referred by social
networks, those coming from Pinterest spent
$140 to $180 an order. (source)
☛ With more than 250 brands and 14,000
products, Sephora is one of the largest and
most diverse beauty brands in the world. The
company knows Pinterest is a powerful way to
reach millions of beauty aficionados, so it
incorporates pinners in its marketing
plans.(source)
18. ☛ With more than 250 brands and 14,000
products, Sephora is one of the largest and
most diverse beauty brands in the world. The
company knows Pinterest is a powerful way to
reach millions of beauty aficionados.(source)
☛ Chobani doesn’t just feature its different
yogurt types, but it also shares recipes of
how users can use its products differently.
Pinterest account enable people to learn
more about its brand beyond just its
signature products. (source)
19. Click here (source)
☛ Host contests. An excellent way to engage with pinners is to host contests such as
having them create a themed board or best designed board.
☛ Launch catalogs or introduce new products. This type of action encourages users to
follow brands and boards for exclusive news and opportunities. Brand personality
and loyalty.
☛ Brands use Pinterest to increase their online and social presence with consumers, as
well as entice brand loyalty by connecting through consumers’ lifestyle choices.
☛ Engage with users. The ultimate goal of social media is to be social and interact with
current and potential customers.
20. ☛ The biggest challenge for B2B companies waiting to use Pinterest as a marketing
channel is a lack of visual content. (Many of B2B are selling products or services in an
industry that most likely is not visual)
☛ Pinterest needs to emphasize more male driven brands to diversify its consumer and
business operations
☛ It is essential for Pinterest to enter the global market to maintain in a rigid position
and have competitive advantage
☛ Fastest growing social media company and it is projected to gain more momentum
among businesses and consumers by promoting not only U.S. based brands but
international companies as well