1. STRATEGIC ALLIANCES
Tatiana Giraldo 1520101046

2. A Strategic Alliance is a relationship between
two or more parties to pursue a set of agreed
upon goals or to meet a critical business need
while remaining independent organizations.

3. synergy
• technology
transfer
• economic
• joining of forces • THE specialization
and resources ALLIANCE • shared expenses
and shared risk.
THE
cooperation or
collaboration

4. key success factors of the
alliance
 individual excellence
 Importance
 interdependence
 Invest
 Information
 institutionalization

5. Types of strategic alliances
Equity Non-equity Global
Joint
strategic strategic Strategic
venture
alliance alliance Alliances

6. Stages of Alliance Formation
Strategy Development alliance's feasibility, objectives and
rationale.
Partner Assessment involves analyzing a potential partner’s
strengths and weaknesses
Contract Negotiation realistic objectives
Alliance Operation senior management commitment
Alliance Termination Alliance

7. advantages disadvantages
 Allowing each partner to  Dealing with diverse or
concentrate on activities that conflicting operating practices
best match their capabilities.
 Learning from partners &  Dealing with conflicting
developing competences that objectives, strategies, corporate
may be more widely exploited values, and ethical standards
elsewhere.
 A strategic alliance could help a  Becoming too dependent on
company develop a more another firm for essential
effective process, expand into a expertise over the long-term
new market or develop an
advantage over a competitor

8. examples
 A clothing retailer might form a strategic
alliance with a single clothing manufacturer to
ensure consistent quality and sizing.
A major website could form a strategic alliance
with an analytics company to improve its
marketing efforts.

11.  http://en.wikipedia.org/wiki/Strategic_alliance
 `http://www.investopedia.com/terms/s/strategic
alliance.asp
 http://www.businesswire.com/news/home/2011
0113005670/en/Tata-Coffee-Starbucks-Sign-
MoU-Strategic-Alliance