This document discusses strategies for creating effective digital marketing campaigns. It emphasizes that magic comes from using logical facts to emotionally connect with real audiences, not from luck. Engagement depends on understanding people and giving them reasons to talk about ideas, not just focusing on media. True viral reach and long term profit come from stimulating audiences to spread messages organically through social sharing, not just paid reach. The key is listening first, then creating campaigns that model audiences and stimulate viral growth.

1. MAKE MAGIC
USING
Tasos Veliadis – Chief Strategist SOCIALAB
LOGIC

2. LET’S GET TO KNOW
EACH OTHER

3. THAT’S ME
TASOS VELIADIS
PARTNER/CHIEF STRATEGIST

4. I
believe in
magic

5. WHAT
ABOUT
U ?

6. Do you think
that magic is
something unique?

7. Do you think
That magic is
Something unique?
#NOOOOO!!!!!

8. Magic is
something you can
feel
but you can’t
explain

9. Oops, I think the
same goes for
ideas…

10. BUT YOU DON’T
HAVE TO BE
DAVID COPPERFIELD
TO create A GOOD
IDEA

11. YOU JUST HAVE TO
TAKE THE RIGHT
PATH…

12. DO YOU HAVE A
DIGITAL STRATEGY?

13. DO YOU HAVE A
DIGITAL STRATEGY?
DO YOU
KNOW
YOUR
AUDIENCE?

14. DO YOU HAVE A
DIGITAL STRATEGY?
DO YOU
MEASURE
THE RIGHT
KPI’s?
DO YOU
KNOW
YOUR
AUDIENCE?

15. No it’s not Mickey Mouse! It’s marketing

16. So what’s so
difficult today?

17. It’s very hard for
people to hear
OUR VOICE

18. The “attention economy” have stopped
growing for a long time. Which means,
we have to grab the wanted
attention, using someone who already
has it.
BRENT LEARY

20. AHH. OK, SO IT’S
THE PLATFORM’S
PROBLEM..

21. AHH. OK SO IT’S
THE PLATFORM’S
PROBLEM..#NOOOOO!!!!!

22. IT’S THE WAY WE
TREAT THEM…

23. TO CREATE
MAGIC WE NEED
TO USE SOME
VERY LOGICAL
FACTS

24. BE USEFUL!
FACTS

25. IN THE PAST YEAR, 70% OF MILLENNIum
YOUTUBE USERS WATCHED YOUTUBE
TUTORIALS TO LEARN HOW TO DO
SOMETHING NEW.
Google/Ipsos Connect

26. 47% of millennials say they
watch a YouTube video to improve
their health or feel better when
feeling down
Google/Ipsos Connect

27. YOU Wouldn’t PAY FOR A
BANNER, OR AN AD CREATED
with GOOGLE PHOTOS…SO
WHY U USE THESE PHOTOS
FOR YOUR SOCIAL MEDIA
CAMPAIGNGS?

28. Link: https://www.facebook.com/socialab.gr/videos/1918371188174047/

29. Link: https://www.facebook.com/laneshealth/videos/2118370501537102/

30. STOP COUNTING ON LUCK!
USE THE RIGHT DATA!
FACTS

31. Listen first… create later
Reach/engag
ement
•Number'of'content'
views,'shares,'
forwards,'likes'and'
comments'per'content
•Audience'type'who'
engages'with'content
•Participation'ratio'of'
the'audience
•Quality'of'comments'
concerning'the'content
•Engagement'path'(or'
the'percentage'of'users'
who'visited'your'
website'or'content'
asset'from'a'social'link)
Sales/leads
•Increase'in'the'
number'of'marketingA
qualified'leads'and'
salesAqualified'leads'
generated'by'calls'to'
action
•Increase'in'event'
registration'due'to'
social'media'promotion
•Increase'in'partner'or'
supplier'social'media'
activity
•Increase'in'newsletter'
optAinss
Loyalty/advo
cacy
•Number'of'member'
testimonials'gathered'
socially
•Net'likes'or'the'
number'of'likes'left'
over'after'you'factor'in'
unlikes
•Number'of'advocates'
created'or'the'increase'
in'advocacy
•The'increase'of'
positive'reviews'online'
as'a'result'of'a'social'
campaign
reputation
•Increase'in'press'and'
media'favorable'
mentions'shared'on'
social
•Audience'reach'
demographics'that'
align'with'a'target'
audience
•Reduction'in'social'
customer'complaints
•The'number'or'
percentage'of'
customer'complaints'
resolved'on'social'
media
socialmediatoday

32. ENGAGEMENT IS NOT ABOUT
MEDIA – IT’S ABOUT EMOTIONAL
CONNECTION WITH REAL PEOPLE
FACTS

33. Link: https://www.facebook.com/UNHCRGREECE/videos/2012009348824313/

34. Jeffbullas.com
PEOPLE REMEMBER
20%of what they read
10%
of what they hear
70%of what they see and do

35. Top emotional
responses to viral
images!
Hubspot

36. Find out what motivates
people in real life!
FACTS

37. Real life is an incredible
mix of touchpoints
FROM TV TO FACEBOOK NEWSFEED
AND FROM OUTDOOR TO MY MOBILE PHONE..

38. 17k Likes
6.2k Shares
1.6miLlion
views
Link:&https://www.facebook.com/bbcnews/videos/10155832957817217/

39. PEOPLE WANT TO TALK. GIVE
THEM THE REASON TO DO IT!
FACTS

40. PEOPLE WANT
TO TALK. GIVE
THEM THE
REASON TO DO
IT!
73.4% of users follow a brand because they’re
interested in a product or service.
One-third (32%) of Facebook users engage with
brands regularly.
1 in 3 consumers would mention a brand when
sharing a personal milestone or accomplishment
on social media.
Sproutsocial

41. It’s about social media
FACTS

42. It’s about social media
NOT

43. It’s about social media
THE IDEA

44. So where
is the
real
magic?

45. “IF YOU WANT TO EARN MORE, YOU HAVE TO
MAKE THEM TALK!
ONLY VIRAL CAMPAIGNS ACHIEVE LONG TERM
PROFIT…”
-ME

46. Dare to grow your viral reach… not only
your paid reach!
Organic
Organic reach is)the)
total)number)of)unique)
people)who)were)
shown)your)post)
through)unpaid)
distribution
PAID
Paid reach is)the)total)
number)of)unique)
people)who)were)
shown)your)post)as)a)
result)of)ads.
VIRAL
The)number)of)unique)
people)who)saw)your)
post)or)page)
mentioned)from)a)story)
published)by)a)friend.

47. stimulate

48. stimulateyour

49. modelsyouraudience

50. modelsyouraudience
0R

51. modelsyourfans
ORDie!!

52. NOW LET’ GO CREATE SOME
MAGIC!

53. C U @ THE
COFFEE
BREAK
mail : VELIADIS@SOCIALAB.GR