My presentation at Content Marketing & Native Advertising Conference '17. In order to create proper online content you require to find the most representative insights, based on the users' daily routine.

3. 2 MORE
ABOUT
OFFLINE
THINGS
ME

4. I LOVE stats!

5. #NO
Obviously I am
JOKING!

6. But I LOVE
stories!

7. HOWEVER GOOD
STORIES Require

8. SO LET’S USE SOME!

9. 76% of people use
their Facebook feed to
find interesting
content
(Hubspot)

10. 4.4M
videos
on Facebook
in February

11. Only 20% of
Facebook posts
generate an
emotional
response while
NO ADS DID

12. THE LONG
STORY IN

13. IN A WORLD FULL OF
VIDEOS

14. IN A WORLD Full of
ADS

15. IN A WORLD Full of
NOISE

16. EVERYONE WANTS TO
CHANGE THE
GAME!

17. So what you
Need to

18. How will u
engage your

19. WEB IS ALL ABOUT
CONTENT

20. THERE ARE Too MANY
TYPES OF CONTENT

21. VIDEOS vs PHOTOS

22. gifs vs cinemagraphs

23. ORIGINAL vs COPY
koπι παστε

24. Communication is A TOOL OF
transferring emotions
(SETH GODIN)

25. BRAIN HAS TWO PARTS
logic emotion
(SETH GODIN)

26. DURING YOUR
CAMPAIGN YOUR
AUDIENCE
WANTS TO USE
BOTH!

27. BUT ONLY THE RIGHT
SIDE WILL MOTIVATE
PPL TO SHARE
YOUR CONTENT!

28. Top
emotional
responses
to viral
images!

29. YOU have to
find What
motivateS ppl
OFFLINE
And create
a Campaign
ONLINE

30. People are out
THERE

31. BUT THEY USE THEIR
PHONES EVERY SINGLE
MINUTE!

32. 68,3 own a smartphone
48,4 are online daily

33. My
advice

34. Go

35. Go

36. GoFIND THEIR INTERESTS

37. GoFIND THEIR INTERESTS
AND

38. GoFIND THEIR INTERESTS
ANDUSE THEM ONLINE!

39. Two case
studies

40. Every day
We Love DEEP
We care More
We fight Hard
We trust Much
We learn More

42. HDFS

43. HDFS

44. A picture is
worth more
than a
thousand
words

45. HOPE YOU
liked IT!

46. C U @ THE
COFFEE
BREAK
mail: VELIADIS@SOCIALAB.GR

47. THANK
YOU!