My presentation from All things Facebook & Instagram Conference 2020.

1. Good morning!

2. ONENIGHT STAND
OR
LONG TERM
RELATIONSHIP?

3. THIS IS ME
TASOS VELIADIS
PARTNER/CHIEF STRATEGIST

5. So…

6. Let’s get our story started!

7. Communication is A TOOL OF
transferring emotions
(SETH GODIN)

8. So let’s have some fun!

9. A great story requires…

10. Sex!!

12. A true emotional connection
client Brand

13. But what about a digital
Story?

14. You wake up
in the
morning…
early, really
early

15. and before you get
out of bed

16. Your phone rings!!

17. And it’s your boss
calling you...
Ohhh fuck, it’s too
early!

18. The dialog
YOU/ Hi Boss
BOSS/ I noticed you have many followers on Instagram
You/ Ohhh yeaaah I’m an influencer
Boss/ Ohhh perfect, could you please open an Instagram page for our BRAND?
You/ Of course, my pleasure!

19. 10 minutes later: done boss!!

20. 6 months later: 10 followers

21. 7 months later: 11 followers

22. So where is the mistake?

23. Every relationship must
follow
the right LOVE path.

24. There is a fucking moment that
starts everything…

26. OUR BRAIN HAS TWO PARTS
RIGHTLEFT
logic emotion
(SETH GODIN)

27. DURING YOUR CAMPAIGN, YOUR
AUDIENCE WANTS TO
USE BOTH!

28. BUT ONLY THE RIGHT SIDE WILL
MOTIVATE PPL TO SHARE YOUR
CONTENT!

29. Listen before you talk!
(but let’s agree on this: women are always
right)

30. 80% of CEO’s BELIEVE THAT USERS
HAvE GREATE EXPERIENCE WITH THEIR
PRODUCT.
Only 8% of their customers agreed!
(forbes)

35. Whatever you do, do it with passion!

37. Forget the ideal (content)

38. (soula glamorous)

39. HAPPINESS = L.F.E.

41. PHOTOS AND VIDEOS KEEP
RELATIONSHIPS ALIVE

43. +12.6pts lift in ad recall (55% over global Retail benchmark)
+1.5pts lift in brand preference
+3.4M people reached

44. and don’t forget, be a great KISSSSer!

45. KISSSS
Sharable
Sexy
Simple
Sweet

47. After all, Social Media is not a “one-
night stand”... It’s a long-term
relationship!
(adweek)

48. C U @ THE
COFFEE
BREAK
mail: VELIADIS@SOCIALAB.GR