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#TargetXSummit
TargetX Insights
Julia Hossu, Kevin Butts
Julia Hossu
Technical Program Manager
Kevin Butts
VP, Product Management
Make every student a graduate,
and every graduate a success.
TargetX Vision
#TargetXSummit
Agenda
Data in Higher Ed
Product Demo
Benefits
Early Adopter Program
Future of Insights
Data in Higher Ed
#TargetXSummit
2019 Top IT Issues, Educause
1. Information Security Strategy
2. Student Success
3. Privacy
4. Student-Centered Institution
5. Digital Integrations
6. Data-Enabled Institution
7. Sustainable Funding
8. Data Management and Governance
9. Integrative CIO
10. Higher Education Affordability
13%
“Our institution makes sure the use of data to make decisions is
accepted throughout.”
2019, Top 10 IT Issues, EDUCAUSE
Fully Achieved by:
EDUCAUSE top 10 IT Issues
#TargetXSummit
What is a data driven mindset?
● Single source of truth
● Shared understanding of data
● Current
● Easy Access to shared goals
Welcome to TargetX Insights
INSIGHTS TODAY
How Insights can help.
#TargetXSummit
Insights Benefits
Higher Ed specific
dashboards
Data from
multiple objects
Real-time
data
Term over term
comparisons
#TargetXSummit
Insights Features
Mobile first
designs
Track against
your goals
Role-based
content visibility
Regular content
updates
EARLY ADOPTERS
Summit 2018
A data service which will
offer out-of-the-box,
Higher Education
specific dashboards
Insights Now
Content Redesign
Focused visualizations
that answer your
Admissions and
Enrollment questions
and more...
#TargetXSummit
Early Adopter Program
Overview:
● Launched April 2019
● 5 institutions
● 4-year Undergraduate focus
Discussions about:
● Data best practices
● Most important new content to assist with
data-driven decision making
#TargetXSummit
What have we learned?
THANK YOU!
Our Early Adopters have been truly amazing to work with!
#TargetXSummit
What have we learned?
Data visualizations expose
data inconsistencies
#TargetXSummit
What have we learned?
The more content we can
provide that illustrates
year-over-year comparisons,
the more decisions you’ll be
able to drive based on that data
#TargetXSummit
What have we learned?
Ability to focus on national
or regional enrollment data
supports various
recruitment business
processes
FUTURE OF INSIGHTS
EVENTS
#TargetXSummit
What’s coming next?
● Events
○ What types of events produce the best yield?
● Programs
○ For program-specific goals, how are you doing?
● Communications
○ How do your communications plans drive enrollment?
More Content
#TargetXSummit
What’s coming next?
● Point in Time Storage
○ Store and leverage data changes for point in time, year over
year reporting.
● Object Mapping
○ Leverage custom objects in your dashboards
● Benchmarking
○ See how your efforts compare to similar institutions
More Data Tools
How do I learn more?
Come to the Product Lab!
Contact your AM!
Graduate School? Let us know if you’re interested in being a partner to
help develop the content we’ll be rolling out over the next few months.
Thank You
julia.hossu@targetx.com
kevin.butts@targetx.com
Q&A

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