NACCAP 2009 Authentic Recruitment

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TargetX

Building Relationships -- NACCAP 2009 Kevin Corr

Economia e finanças Negócios

Building Relationships
Authentic Recruitment in an Age of Social Media

Kevin Corr, Coordinator of Social Media

Setting Expectations
Prospective Students – Demographics and
Statistics
Cultural Change – The Death of the Funnel
and the Rise of Social Media
Building Relationships – Strategy and
Authenticity

Scholarships
Bigger Service
City as a campus
Student to faculty ratio Better Art
2 year
SmarterSmall class size Personal
Internships
Average SATs Private Study Abroad
4 year
Christian Community and World
U.S. News
Science Pre- Public Division 1
Financial Aid Report
Driving distance
Weighted GPA Essay Division 3
State of the Art
Clubs and Activities Recommendations
Guaranteed housing

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NACCAP 2009 Authentic Recruitment

1. Building Relationships Authentic Recruitment in an Age of Social Media Kevin Corr, Coordinator of Social Media

2. Setting Expectations Prospective Students – Demographics and Statistics Cultural Change – The Death of the Funnel and the Rise of Social Media Building Relationships – Strategy and Authenticity

3. Demographics

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23. The Funnel

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53. Scholarships Bigger Service City as a campus Student to faculty ratio Better Art 2 year SmarterSmall class size Personal Internships Average SATs Private Study Abroad 4 year Christian Community and World U.S. News Science Pre- Public Division 1 Financial Aid Report Driving distance Weighted GPA Essay Division 3 State of the Art Clubs and Activities Recommendations Guaranteed housing

NACCAP 2009 Authentic Recruitment

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NACCAP 2009 Authentic Recruitment