Twitter 101

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Michelle Tarby

Campus Sessions on Getting Started with Twitter

Tecnologia Educação

Twitter 101
Getting started with Twitter

What’s All the Fuss
 231+

million active users
 5,700 Tweets sent every second
 75% of active users use mobile

Why Tweet?


Marketing Goals








Increase exposure to the college
Bring traffic to your web site
Build loyal fans/followers
Recruit and retain students

Personal Goals





Share knowledge & expertise
Help others
Be social
Make friends

Today’s Secret
Great content
creates
engagement
& excitement

Words You Need to Know
 Tweet
 Follower
 @Mention
 Retweet
 #Hashtag

 “via”

Anatomy of a Tweet
Hashtag -----

Mention -----

Reply -----

[

Common College Hashtags












#DolphinPride
#LetsGoPhins
#DolphinsServe
#LMC2018
#Dolphins2017
#Dolphins2016
#Dolphins2015
#Dolphins2014 (will be used for Commencement)
#DoWork
#PrayForPat

And Now the Good Stuff
Using Twitter To Build Community

Recipe for Success
 Follow

Wisely
 Share Good Stuff
 Find Your Voice
 Be Ready to Respond
 Know What They’re Saying

Who to Follow
@LeMoyneDolphins
@LeMoyneCollege
@LeMoyneLibrary
@LeMoyneWellness
@LeMoyneHR
@LMCPub
@CamsLeMoyne
@LeMoyneACS
@LeMoyneDining
@LeMoyneCARE
@LeMoyneMSOC
@LeMoyneMLax
@LeMoyneWGolf
@LeMoyneBaseball
@LeMoyneWSOC
@LeMoyneWLAX

@LeMoyneWBB
@LeMoyneSoftball
@LeMoyneVBALL
@thedolphinlmc
@LMCInfoTech
@LeMoyneCampMin
@LMCArtsAdmn
@DolphinsWork
@McDevittCenter
@MaddenSchoolLMC
@LeMoyneSDC
@LeMoyneAthletes
@LeMoyneJazzuits
@MusicatLeMoyne
@IggyDolphin
@BizAnalyticsLMC

What to Tweet
 Show

Personality
 Live Tweeting
 Ask Questions
 Push to Web
 Hashtagging Events

Do’s
 Keep

it Casual
 Have a Plan
 Try New Things
 Adapt to Change
 Let the Small Stuff Go
 Own It
 Listen & Interact

Don’ts
 Obvious

Promotion

 Silence
 Stuffy

or Verbose
 All The Same Things
 Link Facebook & Twitter
 Feed the Trolls

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Twitter 101

1. Twitter 101 Getting started with Twitter

2. What’s All the Fuss  231+ million active users  5,700 Tweets sent every second  75% of active users use mobile

3. Why Tweet?  Marketing Goals      Increase exposure to the college Bring traffic to your web site Build loyal fans/followers Recruit and retain students Personal Goals     Share knowledge & expertise Help others Be social Make friends

4. Today’s Secret Great content creates engagement & excitement

5. Let’s Get Started Setting up your profile and learning the lingo

6. Creating Your Profile  Think About Your Handle  Don’t Be an Egghead  Use Header Images  Choose a Background  Create a Bio

7. Words You Need to Know  Tweet  Follower  @Mention  Retweet  #Hashtag  “via”

8. Anatomy of a Tweet Hashtag ----- Mention ----- Reply ----- [

9. Now Add an Image

10. Common Twitter Lingo

11. Common College Hashtags           #DolphinPride #LetsGoPhins #DolphinsServe #LMC2018 #Dolphins2017 #Dolphins2016 #Dolphins2015 #Dolphins2014 (will be used for Commencement) #DoWork #PrayForPat

12. And Now the Good Stuff Using Twitter To Build Community

13. Recipe for Success  Follow Wisely  Share Good Stuff  Find Your Voice  Be Ready to Respond  Know What They’re Saying

14. Who to Follow @LeMoyneDolphins @LeMoyneCollege @LeMoyneLibrary @LeMoyneWellness @LeMoyneHR @LMCPub @CamsLeMoyne @LeMoyneACS @LeMoyneDining @LeMoyneCARE @LeMoyneMSOC @LeMoyneMLax @LeMoyneWGolf @LeMoyneBaseball @LeMoyneWSOC @LeMoyneWLAX @LeMoyneWBB @LeMoyneSoftball @LeMoyneVBALL @thedolphinlmc @LMCInfoTech @LeMoyneCampMin @LMCArtsAdmn @DolphinsWork @McDevittCenter @MaddenSchoolLMC @LeMoyneSDC @LeMoyneAthletes @LeMoyneJazzuits @MusicatLeMoyne @IggyDolphin @BizAnalyticsLMC

15. What to Tweet  Show Personality  Live Tweeting  Ask Questions  Push to Web  Hashtagging Events

16. Do’s  Keep it Casual  Have a Plan  Try New Things  Adapt to Change  Let the Small Stuff Go  Own It  Listen & Interact

17. Don’ts  Obvious Promotion  Silence  Stuffy or Verbose  All The Same Things  Link Facebook & Twitter  Feed the Trolls

18. Always Remember Be Human

Twitter 101

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