This document summarizes Mike McCready's presentation on social media at 50,000 feet. McCready is a web manager who has been involved in social media for over a decade. He discusses how technology has changed communication away from traditional newspapers towards social media platforms. McCready notes that while tools change, social media is really about listening, sharing, and helping others. For businesses, the ROI of social media is ensuring the business still exists in 5 years by engaging customers and building trust through peer recommendations rather than ads alone. Social media levels the playing field for all companies.
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Social Media at 5,000 Feet
1. Social Media at 50,000 Feet Mike McCready mikemccready.ca Twitter: @MikeMcCready
2. Who’s Mike McCready Web Manager at Lethbridge College. In the web industry for 11 years. Started the social media efforts at Lethbridge College. Blogging since 2007. Tweeting since 2008.
According to Newspapers Canada, Canada saw a 4.1% decline in circulation between 2008 and 2009. I only imagine that number is the same or worse for 2010.
Directed $20 million into social media campaign to support worthy projects Allowed community to vote on favorite projects Earned 2.8 billion earned media impressions More than 50 million votes Facebook ‘likes’ increased more than 500% since start of the project
an exclusive-to-Twitter promotion brought in 15% of the day’s business.20% of sales come from Twitter followers
BlendTec’s first video Golfball Smoothie was seen 1.7 million times in the first month All of BlendTec’s videos have been seen a total of 133 million times In the first two years following the first video upload, they saw a 700% increase in retails sales.
Crowdsourcing tshirt design, designs voted upon, winners receive recognition, royalties, etc.1.5 million followers on Twitter, over 200,000 fans on Facebook.$30 million in revenue, 140,000 submissionsWhy so successful? It’s about community. They empowered the community.Talk about blueprint design.
