The seven principles of persuasion by Dr. Robert Cialdini
MEDIA VEHICLES
1.
2. Media vehicle" refers to specific methods of
media used by companies to deliver
advertising messages to targeted
customers.
Selecting the right mix of media vehicles is
critical to reaching your audience and getting
them to respond well to your ads.
3. Types of Media and Their Characteristics
1 Press
2 Television
3 Radio
4 Cinema
5 Internet/Web Advertising
6 Mobile Advertising
4.
5.
6. For Broad readership base: Major national
newspaper or magazine.
For Narrowly targeted: Local newspapers and
trade journals on very specialized topics.
Form of Press advertising :
Classified advertising : Narrowly targeted ad
and low fee.
Display Ad: Which is a larger ad (can include art)
that typically run in an article section of a
newspaper.
7.
8.
9.
10.
11. The first television public demonstration was done in
1928.
It took another 26 years before commercial television
began in 1946.
June 19, 1946 that WRGB of America, the oldest TV
station in the world, started its first network
commercial.
Gillette was the sponsor and the show was the
heavyweight boxing championship between Joe Louis
and Billy Conn.
18. Billboard advertising works where you have
large amounts of traffic.
Banners are more locally targeted
Act as Cues and Keep reminding targets about
the Brand, Product Or Service.
Example: Laxmi Optics and F-studio.