AppCampus overview 20120515

1. AppCampus
Boosting The Mobile Ecosystem
Helsinki, May 14th 2012
Pekka Sivonen
Head of AppCampus
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2. Background
-Finland is a global innovation hub for mobile and vertical like gaming, sport &
wellness as well as education and research.
-Nokia and Microsoft joined effort to build a new global mobile eco-system around
the Windows Phone and other Nokia platforms.
-Nokia and Microsoft selected Aalto University as a partner to accelerate the
development of the eco-system globally, with a clear mandate to focus on innovation
and originality.
-Aalto initiated AppCampus-program to foster the development of new self-
sustaining mobile innovation ventures via education, entrepreneurship and research
programs.
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3. Scope & Mission
The goal of the AppCampus -program is to create
a self-sustaining application development
ecosystem that would organically generate new
services and applications for Windows Phone and
Nokia Platforms.
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4. Value Proposition for Developers,
Designers, Students…
-Awards: 20-70.000 euro / App
-Coaching & Education, Product-oriented
-Professional SW-Dev. Process & Quality Assurance
-Network & Marketing Support, Marketplace & Nokia
Store
-Online submission for applications: appcampus.fi
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5. AppCampus Benefits
-IPRs remain property of the developers.
-No Equity dilution.
-No Revenue Share required.
Fostering Next level of UX & Entrepreneurial Innovation
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6. AppCampus Quality
AppCampus Quality Assurance
Process follows internationally
widely accepted standards.
Mentoring, training, monitoring
and coaching available for young
companies to elevate them to
highest quality software standards.
End result: better competitiveness
in the Marketplace, higher
customer satisfaction.
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7. Grants – Selection Criterias
Application should meet some(*) combination of the criteria:
1. Innovative, first-to-market app-concepts.
2. Differentiated, unique apps, not already available on competing
operating systems.
3. Support for key features and APIs of the platform as they
become available.
4. Demonstrated design elegance and technical quality.
5. Potential to drive momentum of the new ecosystems.
Mere ports of existing applications or simple feeds of syndicated
content will not be eligible for funding.
(*) not necessarely all.
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8. Award Categories
Level 1 (e.g. 20kEUR)
• Relatively simple (standalone) applications.
• In calendar time we would expect this to be done in two months.
Level 2 (e.g. 50kEUR)
• Application which requires interfacing with some existing network (cloud)
based service/media/information.
• In calendar time we would expect this to be done in three months.
Level 3 (e.g. 70kEUR)
• Application which includes the development of the network (cloud)
service back-end, and interfacing with it.
• In calendar time we would expect this to be done in four months or more.
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9. AppCampus Apps Pipeline
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10. Next...
-Mid May '12 online Grant application x Companies
-Mid June '12 announce first grants
-Summer: extend geographical coverage,
-Fall: educational efforts, Partner/Affilate network
-AppCampus Grand Opening during Nokia World
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11. AppCampus Core Team
Pekka Sivonen, Head of AppCampus
Paolo Borella, Director AppCampus
Tapio Siik, AppCampus Evangelist
Teemu Seppälä, Marketing
Zaira Mammadova, Communications
Chris Bouret, AppCampus Operations
Teemu Tapanila, AppCampus Coordinator
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12. Contacts
AppCampus
Metallimiehenkuja 10, 2nd floor
P.O. Box 17600, FI-00076 Aalto
FINLAND
Web appcampus.fi
Twitter @appcampusfi
Facebook facebook.com/appcampus.fi
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