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Connecting with the Net Generation - Presentation for Ontario Youth Apprenticeship Forum

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MARKETING TO YOUTH: Connecting with the Net Generation Tanya Fusco E-Learning Technologist Centre for Learning and Teaching
Don Tapscott
Grown Up Digital ,[object Object],[object Object],[object Object],[object Object]
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Don’s Guidelines for Marketing
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Lynda Partner’s Recommendations ,[object Object],[object Object],[object Object]
Comscore Canada 2008
 
Social Networking sites (SNS): ,[object Object],[object Object],[object Object],[object Object]
The Dominant Social Networks ,[object Object],[object Object],[object Object],[object Object]
Canadians Engaged in SNS
U.S. National School Board Association Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
NSBA Findings ,[object Object]
Popular Social Networking Activities
Students on SNS ,[object Object]
Students on SNS ,[object Object]
 
Facebook – Roots in Higher Ed ,[object Object],[object Object],[object Object]
Targeting on Facebook
Group for Web Developer Grads
OYAP Facebook Group
Algonquin OYAP Group
Facebook is Social ,[object Object],[object Object],[object Object],[object Object]
Family Influences
Family Influences
Whether it is through a formal mentoring program or an informal working relationship, Gen Ys can provide a different outlook. There are many relevant skills Gen Ys bring to the workplace. Their technical skills as a generation surpass any other generational cohort.
Flip Ultra
Pass the Flip ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
E-mail: tfusco@flemingc.on.ca

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Marketing to Youth