3.  To share the culture of Each target segment
 Make a university student’s network
 Sharing information among university
 Visualize the identity of each university
 Making Profit
 Being popular

4.  it will be a weekly magazine
 first University magazine
 it is fully authorized by the university
students
 will create the opportunity to show the
creativity as well as their opinions

5.  Collected the idea from the internal source
 Gathered all ideas in a sequential way
 Then think about the RWW questions
 After that screened the ideas for choosing the best one.
 Tested that idea by a small survey in own campus.
A raising voice which is creating opportunities & new
hopes for young university students

6. 
Develop the marketing strategy in 3 individual statement
1. Target customer, sales, cost, expected profits in the first month
2. Then estimated the marketing budget & proper customer value
3. Then just determined the long run plan or development of the magazine

7. Weekly Analysis
 Cost of publishing per piece…………………………………..tk 8.00
 Expected Sales
……………………………………tk 10.00
 Advertising cost
……………………………………tk 125.00
 Payment for the representatives ………………………...tk. 2500.00
 Other Expenditure
…………………………………...tk. 125.00

9.  It is in the implementing stage or test stage
 Had took the opinion and the recommendations from the students
 Determined this class as a target market segment

10.  By providing leaflet
 By the Representrators/Reporters
 By informing the faculty members
 By posturing on the university activity boards

11.  Followed the market penetration pricing
 Have to use the indirect marketing channel
Publishers
Reporters
Chosen the intensive distribution strategy
Students

12.  Low Price & High quality
 Better as well as current information provider
 Sharing the culture among university students
 Perfect Evaluations of students as well as faculty members
 Recreational facilities such as: fashion, movies, sports etc
 First university magazine in the current market
 Will create a network among the private and the public university students
 To give the students a platform to raise his/her voice independently

13.  Convincing the sponsors
 Increasing advertising cost
 Making network with the representatives
 Increasing payment of reporters
 Comparatively less profitable
 Depended strongly on others

14.  Have to maintain the loyalty between the customers and authority
 To search and convince the better sponsors
 Should not be only for students, faculty members should be included
 Developing the editing sectors
 Should include more feature with the passing of time
 Should arrange the membership system of the magazine
 Should ready for solving the horizontal conflicts

15.  Because still we are students
 Time allocation may turn into a problem
 Capitalization may cause a huge obstacles for us
 To visualize our own identity before everyone
 To be more innovative & primarily experienced
 To establish a realistic project