Five common SEO mistakes (and six good ideas!)
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Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you're on the right track.
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Five common SEO mistakes (and six good ideas!)
- 1. 5 common mistakes in SEO (and 6 good ideas!) Maile Ohye Developer Programs Tech Lead
- 2. Mistake #1: No value prop Why would a user select my site in search results? Make your product or service compelling -- be your creative self!
- 4. e-commerce Differentiators ● Low prices ● Free shipping ● Great customer service ● Detailed product descriptions ● Availability in certain languages or locales ● <your value prop here!>
- 5. Mistake #2: Segmented approach Instead approach online strategy holistically -- aligned with larger business goals and every department communicating
- 6. Consider SEO in entire user experience: from marketing campaign to conversion
- 7. Car Company’s Business Strategy Marketing Team SEO Team goals Goals Bring TV viewers to Target keywords to bring example- users to main site edityourown-video. com Goals are not aligned
- 8. Mistake #3: Time-consuming workarounds
- 9. Mistake #3: Time-consuming workarounds Avoid rel=“canonical” for each component page in a series… Instead, use new rel=“next” and rel=“prev” markup for paginated content!
- 10. Mistake #3: Time-consuming workarounds ■ New rel=“next” and rel=“prev” markup for paginated content ■ Submit new/updated content to be crawled through “Fetch as Googlebot” in Webmaster Tools
- 11. Mistake #4: Caught in SEO trends users search engines websites The old days… search engines search engines
- 12. Now running two separate races? websites search engines Brings me sadness search engines users
- 13. Unfortunate SEO trend of yesteryear What’s the optimal keyword density for my content? Not a great focus, just write compelling stuff!
- 14. Mistake #5: Slow iteration Aim to be agile. 1. Define metrics for success 2. Implement improvements 3. Measure impact 4. Create new improvements 5. Prioritize improvements based on market and personnel Repeat.
- 15. 2009: Rich snippets Cool !
- 17. Video Sitemaps
- 18. SEO instructions ■ Do something cool ■ Include relevant keywords in your copy ■ Be smart about your tags and site architecture ■ Sign up for email forwarding in Webmaster Tools ■ Attract buzz and natural links, votes, +1s, follows ■ Stay fresh and relevant (social media sites, accessible on new devices)