1. SAFE INSIDE THE SHELL!

2. ITC’s foray into Writing Instruments? K E Y F I N D I N G S Market Analysis Financial Feasibility R E C O M M E N D A T I O N S ITC’s foray into Writing Instruments strongly recommended Market Entry Planning Sourcing Strategy

3. ITC’s foray into Writing Instruments Entry Price Points Market Entry Priority

4. OUT OF THE SHELL!

5. Kibble Display for Mass Market What Goes Into Pedigree What does it deliver Variant Names Kibbles in a bubble What the Pack looks like

6. Launch of Pedigree Snacks & Treats

7. Pedigree Puppy Kits

8. Pedigree Gift Packs

9. Whiskas Campaign

10. INTO THE VAST BLUE SKY