http://adsplay.net Or how to grow your startup with data-driven TVC campaign and XYZ tools. Analytics Big Data TVC Advertising

1. Analytics,
Big Data &
TVC Advertising
for Startups
Or how to grow your startup with
data-driven TVC campaign and XYZ tools
http://itvad.vn
http://adsplay.net
http://trueview.xyz

2. About me
My info at http://nguyentantrieu.info
1. ½ software engineer and ½ entrepreneur
2. Tech Lead at AdsPlay.net and iTVad.vn
3. Founder at RFXLab.com and TrueView.xyz

3. 3 key questions in this presentation
1. Why’s Analytics?
2. Why’s Big Data?
3. Why’s TVC Advertising?

4. 1) Why is Analytics ?

5. Why is Analytics ?
Source at https://hbr.org/2006/01/competing-on-analytics

6. You can not win big game without Analytics!

8. Winning in a Startup Game, you need …
CIA (Customer Intelligence and Analytics)

10. But “CIA” needs “A Beautiful Mind”
like you - Founders and Marketers
Source at https://en.wikipedia.org/wiki/A_Beautiful_Mind_(film)

11. Who is “A Beautiful Mind” founder ?
And one of
founders of Apple

12. This is a CIA tool for “A Beautiful Mind” founders, which
is built at AdsPlay.net
We call it the “TrueView.xyz”
… for XYZ (everything) in Digital Marketing !

13. 2) Why is Big Data ?

14. How ?
Data-Driven
Business
This is Big Data

15. Data-driven strategies are really
important steps to make important
decision

16. Don’t waste your money !
Big Data could save ½ marketing budget

17. http://360.TrueView.xyz
Big Data + Market Research for next-
generation agency network = ???

18. 3) Why is TVC Advertising?
TVC is Television Commercialssion commercials

19. Why is Advertising ?

20. But people hate Advertising, right ?

21. Think again after you watch this TVC

22. TVC Ad is about marketing core values with video !
Steve Jobs is the architect of Apple's Branding Strategy
Source: https://www.youtube.com/watch?v=keCwRdbwNQY

23. Product branding is really important

24. Wait, Coca-Cola is not a startup !
Apple 1984
https://en.wikipedia.org/wiki/1984_(advertisement)

25. Why is TVC Advertising ?
1. Branding awesome product
2. Marketing core values
3. Connecting great UX with

26. Connecting UX (User eXperience)
with (Customer) more simple !

27. TVC Advertising + Big Data = ?
⇒ It’s just about Awesome KPIs

29. Summary in
3 keywords
#iTVadTVC
#TrueViewXYZ
#AdsPlayNet

30. Thank you !
Find out more at
http://adsplay.net
http://itvad.vn