Woobbee Bubble Tea is a bubble tea cafe opened by Ms Irene Low and is based in Singapore. (Website: http://www.woobbee.com/en/). Since its opening in 2010, Woobbee Bubble Tea has opened 3 outlets, one at Tanjong Pagar Plaza, one at Shaw Towers and the latest outlet at Hougang. This deck of PowerPoint slide is a simple expansion plan for Woobbee Bubble Tea to Malaysia. It covers four main components, the background information of Woobbee Bubble Tea, 4 reasons to expand to Malaysia, extensive research and a 3 year expansion plan into Malaysia. Many thanks to http://itseugene.me for advice on slides design.

1. WOOBBEE
EXPANSION
PLANS

2. BACKGROUND
INFORMATION

3. 1 HISTORY
2 TARGET MARKET
3 MARKETING

4. HISTORY

5. Founded by
MS IRENE LOW
in 2010

6. 1st Outlet at TANJONG PAGAR

7. 2nd Outlet at BEACH ROAD

8. TARGET MARKET

9. TARGET MARKET
Executives Teenagers
Age: 15 to 29

10. MARKETING

11. MARKETING TOOLS
LOYALTY
CARD FACEBOOK
NEWS
LETTER REVIEWS

13. WHERE CAN WOOBBEE
EXPAND TO?

16. KUALA
LUMPUR

17. 4 REASONS
TO ENTER KUALA LUMPUR

18. 1 DENSITY OF POPULATION
2 POPULATION - AGE
3 GDP PER CAPITA
4 PEOPLE LOVE TEA!!!

19. DENSITY OF POPULATION
Pop/Sq m² Singapore VS Kuala Lumpur
9,000 9,047
8,000
7253
7,000
6696
6,000 6012
5,000 4713 5374
Kuala Lumpur
3784
4,000 4679
Singapore
3603
3,000
1980 1991 2000 2010 2020
(estimated)

20. DENSITY OF POPULATION
Pop/Sq m²
9,000
AVERAGE GROWTH IN Singapore VS Kuala Lumpur
9,047
8,000
POPULATION YEARLY
2.20%
7253
7,000 *
6696
6,000 6012
5,000 4713 5374
Kuala Lumpur
3784
4,000 4679
Singapore
3603
3,000
1980 1991 2000 2010 2020
(estimated)
*Including Year 2020 estimate

21. POPULATION - AGE
Age Range % of total population
25 - 29 11.9%
20 - 24 11.3%
15 - 19 8.8%
10 - 14 7.1%
5-9 7.7%
0-4 7.9%
5% 10% 15%

22. POPULATION - AGE
Age Range
CURRENT TARGET MARKET
25 - 29 11.9%
% of total population
(15 years old to 29 years old)
20 - 24 11.3%
32.0%
15 - 19 8.8%
10 - 14 7.1%
of population
5-9 7.7%
0-4 7.9%
5% 10% 15%

23. POPULATION - AGE
Age Range
FUTURE TARGET MARKET
25 - 29 11.9%
% of total population
(15 years old to 29 years old)
20 - 24 11.3%
22.8%
15 - 19 8.8%
10 - 14 7.1%
of population
5-9 7.7%
0-4 7.9%
5% 10% 15%

24. GDP PER CAPITA
POPULATION
Year % growth in GDP per capita
2010 8.60%
2009 1.96%
2008 2.42%
2007 11.27%
5% 10% 15%

25. GDP PER CAPAITA
POPULATION
Year
AVERAGE GROWTH IN GDP% growth in GDP per capita
PER CAPITA
2010 8.60%
5.99%
2009 1.96%
2008 2.42%
2007 per year 11.27%
5% 10% 15%

26. HOW OFTEN DO YOU DRINK TEA? *
64.3%
Yes
No
*Information taken from Euromonitor

27. HOW OFTEN DO YOU DRINK TEA? *
HIGH ACCEPTANCE
FOR TEA 64.3%
Yes
No
*Information taken from Euromonitor

28. EXTENSIVE
RESEARCH

29. 1 COMPETITORS
2 MENU
3 PRICING

30. COMPETITORS

31. 3 MAJOR COMPETITORS
COOL BLOG
CHATIME
GONG CHA

33. FACTS ABOUT COOLBLOG
1. Founded in 2005
2. As of 2011 has 150 stores in Singapore and
Malaysia
3. Prices of drink start from as low as MYR$1.80

35. FACTS ABOUT CHATIME
1. Founded in 2005 in Taiwan
2. In Oct 2010, opened its 1st Chatime Malaysia
outlet
3. As of Dec 2012 has 64 stores
4. Cheapest drink starts from MYR$4.90

37. FACTS ABOUT GONG CHA
1. Founded in 2006 in Taiwan, Kaohsiung
2. Opened its first outlet in Malaysia in 2011
3. As of Dec 2012 has 15 stores
4. Cheapest drink starts from MYR$3.90

38. MENU

39. TYPES OF TEA FLAVOURS
FROTHY FLAVOURED
BUBBLE TEA MILK TEA
CLASSIC SPECIALTY
TEA MILK TEA

40. FRUITY SPECIALTY
CLASSIC TEA CLASSIC TEA
COCOA & JUICES &
COFFEE YOGURT SPINS
INFUSION &
NON-CAFFEINE

41. ALL ITEMS OF THE MENU

42. ALL ITEMS OF THE MENU
FROTHY
BUBBLE TEA

43. PRICING

44. 1.
BLACK TEA
WITH MILK
SGD$2.20

45. SGD$2.20 1.
Convert
MYR$5.50

46. 8
out of 10 respondents
are willing to pay
OK!!
No…

47. 8STICK TO
out of 10 respondents
are willing to pay
OK!!
No…
SAME PRICE

48. 3 YEAR
EXPANSION PLAN

49. 1 PRE-LAUNCH
2 FIRST YEAR
3 SECOND YEAR
4 THIRD YEAR
5 BUDGET

50. PRE-LAUNCH

51. SOCIAL MEDIA

53. FACEBOOK

54. Woobbee MY
@Woobbeemy
Follow us to get a wide range of promotions
Woobbee MY http.woobbee.en.com.my
@woobbeemy
Woobee @wobbee
Woobee @wobbee

55. Woobbee MY
@Woobbeemy
Follow us to get a wide range of promotions
TWITTER
Woobbee MY http.woobbee.en.com.my
@woobbeemy
Woobee @wobbee
Woobee @wobbee

56. WEBSITE

57. 1 st YEAR

58. OPTIMUM LOCATION

59. BUKIT BINTANG
SHOPPING DISTRICT

60. PAVILION MALL
KUALA LUMPUR

62. FACTS ABOUT PAVILION
1. Opened in 2007
2. Has 4 component, office, retail, residential and
a proposed hotel site
3. There are more than 450 stores in Pavilion

63. TARGET MARKET
Executives Teenagers

65. COLOUR SCHEME
- Light Yellow - Gold
- Black

66. ESTIMATED TIME:
2 MONTHS

67. 2nd YEAR

69. LOYAL FAN
BASE

70. LOYALTY
CARD

71. RECAP:
FROTHY
BUBBLE TEA

72. NEW MILK TEA

74. ALISHAN TEA
WITH MILK
MYR$5.90

75. ESTIMATED TIME:
5 MONTHS

76. 3rd YEAR

77. SURIA
KLCC

79. FACTS ABOUT SURIA KLCC
1. Opened in 1998
2. Located at the base of Petronas Twin Towers,
Malaysia’s biggest commercial office building
3. There are more than 400 stores in Suria
KLCC

80. TARGET MARKET
Executives

81. STORE CONCEPT

82. COLOUR SCHEME
- Light Yellow - Gold
- Black

83. ESTIMATED TIME:
5 MONTHS

84. BUDGET

85. RENT RENOVATE
$1,000,000 $150,000
OTHERS R&D LABOUR
$250,000 $50,000
$50,000

86. RENT
TOTAL BUDGET: RENOVATE
$1,000,000 $150,000
$1.5 MILLION
OTHERS R&D
$50,000 LABOUR
$250,000 $50,000

87. Q&A TIME

88. PLEASE
SAY YES!