Market Sotialize across Target Group, Increase engagement, Enhance popularity of site using Digital media, Getting feedback from users and to design a revenue model.

1. Market
sotialize.com
across Target Group, generate engagement among new and existing
users
JRE School of Management
Group-7

2. Introduction
• Share one’s interest
• Follow and make friends with people of your own interest
• Go global with your findings & creations
• Medium for businesses to highlight and sell their
products
• Earning via Socializing
• Join, connect and interact by sharing images and videos

3. Target Audience
•
Tech Savvy
•
Age group of 25-45
•
People with strong interests
•
Virtually active
•
Indian ethnicity across Geographies
Geographies

4. Competitor’s Analysis
Company
Is a
TMC
Revenue Stream
User Base
Facebook
Social network
Everyone
Advertising
1.11b+
Pinterest
Online Pin board
25 – 35 age group
Affiliates
40mn+
Linkedin
Professional networking
24+ age group
Ads + Subscription
200mn+
Instagram
Photo Sharing
15 – 30 age group
Advertising, Affiliates
30mn+
Google +
Social network
Everyone
Advertising, Affiliates
400mn+
Qyuki
Network for Creative kind
25+
Advertising
Not available
Twitter
Micro-blogging
20+
Affiliate
200mn+
Sotialize
Interest based network
25- 45 age group
Affiliate, Advertising, ecommerce
50k + and
Growing

5. SWOT Analysis
Strengths
Strong Positioning:
Social site”
Weakness
“India’s
own
New concept of Connecting Common
Interest Denizen's
PSOs virtual money First time on
social site
Weak online support like- mail going
in spam, DOB pop-up problem
Virality and unque Content
Brand name
Absence of Revenue Model
Opportunities
Threats
Huge potential as image based
Social networking is evolving
Foreign Players like Pinterest
and Etsy
Niche and Indian Positioning in a
highly competitive market of social
media
High
Speed
Broadband
Internet penetration in India

6. Problems & Solutions
1. Confirmation SPAM
For this the company may change their
policies according to the requirements
of gmail.com as this is the problem
only with gmail.
2. Sharing the contacts from
other user accounts
There should be an option to invite
friends from one’s other accounts while
signing up.

7. 3. Website looks cluttered
They need to monitor the uploads
by the user and present it in a
much effective manner.
OR they can design the main
page/the format for the display
picture on the main page by
themselves.
4. SEO
They should work extensively on
their contents and keywords to
improve the SEO for their website.

8. Current Issues faced by Sotialize?
• Increase user base in the given Target Group
• Grow the engagement level across users
• Get virality of content and product

9. Social Survival
Engagement
Time spent
Engagement
Virality
Unique content
Timing

10. Making site popular
•
Go Viral
– Give platform for the local designers and
craftsmen.
for e.g- pyjamaparty
allthingscustomized
Engage more youngsters from the crowd.
– Generate interest by contents on current affairs
•
Seed your Site
– Do not only depend on the users to upload
contents for you, upload contents yourself
•
Participate on sites related to your niche
– Participate on sites like stumbleupon.com, create a
page linking back to your own website
•
Increase use of digital tools like SEO, SMO
•
Create contests based on the peoples interest

11. Engaging Users
• Launch a mobile app and a mobile site
• New
features
like
gaming
could
be
introduced
•Promotions on: LinkedIn, Facebook, Twitter
etc
• Arrange meeting or parties for top users
according to their interest.
• Attractive Psos (sotialize currency)
• Link with Youtube videos
• Ads on zomato.com, zynga.com etc
• E-mailers invitation

12. Survey on Sotialize
Q1. What is your first
impression about Sotialize.com?
Simple &
Sober
30%
Lively
10%
Interestin
g
25%
Attractive
35%
User friendly
9%
Monotonous
24%
1hr
30-60 mins. or more
5%
5%
30 mins.
15%
15 mins.
75%
Q2. What is your view on
sotialize.com Interface & content?
Updated
19%
Q3. How much time you will spend on sotialize.com
(During initial visits) !
Q4. Would you like to register on sotialize.com!
May Be
30%
Engaging
48%
No
25%
Yes
45%

13. Suggestions
• Introduce Infographics
• Website Demo
• Bring in opinion leaders
• Customized interest updates
• Notifications & Top trends
• Formation of communities
• Business & Science interest’s are must
Personalize Sotialize

14. Recommendations: Revenue Model
Get 5000
passionate sellers
Push products of
such sellers to user
base
Initiate, Monitor
and facilitate Sales
and Virality of
Unique Products

15. More on Business Model
We take a 5% commission on products sold
Plan to sell
Average Ticket
3000 unique Size of Rs. 1500
products every
per product
day
Expected
Revenue of Rs.
8.2 Cr Annually

16. So
Thank You