The document provides guidance on migrating a company's LinkedIn Career Page to a new format by October 31st. It outlines key changes to modules like the character limits for summaries and testimonials. The summary also notes that content may be lost if not migrated and each targeted audience for Gold/Platinum pages must be migrated separately. Admins are instructed to upgrade their page to the new version by clicking a button, then check content fits, download/reupload the banner, and publish the migrated page.

1. Recruiting Solutions
Migrating to the New LinkedIn Career Page
Important Migration Information
We've recently updated the LinkedIn Career Pages
(LCPs) with a new design that provides a more flexible,
captivating showcase for your brand and messaging —
allowing potential candidates to focus on the
information that matters most to them.
You or another Company Page Administrator on
your team will need to migrate your page's content
by October 31st. If you don't take action by the end
of the migration period, your page will automatically
be transitioned, which could result in lost content.
This guide is broken into two sections:
Page 1: Quick-Start Migration Information
Pages 2-4: Reference Guide
• Migrating Your Page – Detailed Instructions
• Page Features
• Refresher: Targeted Audiences (Gold and Platinum
pages)
• Helpful Tips
• Detailed Specs
Quick-Start Migration Steps:
Migrating your page is easy. To begin:
1. Go to your LinkedIn Company Page.
2. Under "Admin Tools," click "Upgrade to new
version." (Existing content will be transferred over
from the old version, when possible)
3. Check to make sure all your text fits, as some
modules (Overview and Employee Testimonials)
have been streamlined.
4. Download and re-upload your banner image (you
can keep the same image or update to a larger
format)
Important Changes:
Changed Module Actions Required
Company Summary Complete change by
Oct 31 to avoid automatic
shortening upon migration.
Revise text length (from
3,000 to 500 characters)
Employee Testimonials Complete change by Oct 31
to avoid automatic
shortening upon migration.
Revise text length (from 500
to 200 characters per
testimonial). Select two
employees to feature
Banner (Expanded
size!)
Complete change by Oct 31
to ensure transfer of
existing banner to new
dimensions (974x240px)
Note: You can download
your existing banner to edit
or simply re-upload into the
new page
Custom Module Previous Text & Image
modules have been merged
into one new “Additional
Information” module
Optional: Transfer content
from existing modules, or
add new content
Expanded module consists of
a video or image, up to 500
characters, and up to 5 links
Contact Us None. Removed to create a
more focused candidate
experience
Company Benefits None. Removed to create a
more focused candidate
experience
Tagline & Subheading
(New!)
Create a tagline (70 characters
max) and subheading (100
characters max)

2. Migrating Your Page – Detailed
Instructions
Note: We strongly recommend making a back-up of
your old page by copying existing content into a Word
or text file.
After October 31st, all un-migrated pages will be
automatically converted to the new layout. Follow the
steps below to ensure your Career Page is optimized
for the new layout and that you have a smooth
migration experience.
When you’re ready to migrate:
1. Go to your Career Page, click “Admin Tools,” and
select “Upgrade to new version”.
2. You’ll be taken to the edit view for the new LCP
layout.
• As much content as possible will be transferred
over from the old version, including:
- Overview text (will be truncated if over 500
characters)
- Two employee testimonials (will be truncated
if over 200 characters)
• Some items, such as “Contact Us” and certain
custom modules, will not be ported over. Refer
to the “Important Changes” section above for
full details.
3. Once you’ve reviewed your content and made any
necessary changes, click “Publish.” Remember,
migration is irreversible. Once you click
publish, your page will be permanently
converted to the new layout, and any old
content will be lost.
4. For targeted audiences (Gold & Platinum pages):
Each targeted audience is a different copy of the
page, and they must all be migrated separately.
Be sure to repeat steps 1-4 for each audience.
Reference Guide
Editing and Administration
You can designate up to 25 administrators who can
edit your LinkedIn Career Page. The “Administrator”
role includes editing rights on all parts of your
company’s LinkedIn Company Page, including
“Company Overview” and “Products & Services.”
To view the list of administrators or designate new
ones, go to the Company Overview tab, click “Admin
Tools,” select “Edit” from the dropdown, and find the
section titled “Company Pages Admins.”
Customizable Modules
The following modules enable you to deliver a
personalized message to your target audience.
Banner Image
Use this large, front-and-center image to capture the
attention of your audience and showcase your
employment brand.
Editing: In the Edit view, click “Edit Image” and
“Upload Photo.” Make adjustments by dragging and
resizing the yellow rectangle. When you’re satisfied,
click “Save Photo.” (Optional: specify a URL to make
image clickable and link to other assets)
Note: To transfer your existing banner, follow these
steps:
1. After you have clicked Edit Image, click the link
to download your current banner
2. Then, re-upload the image to the page in the
same window
3. Make adjustments by dragging and resizing the
yellow rectangle
Page Features
This section contains a summary of the features
available for Silver, Gold, & Platinum Career Pages.
See the end of document for detailed specifications
including character limits and image dimensions.
Tagline and Subheading
Communicate the heart of your branding message
clearly with a succinct and prominent headline.
Tip: Aim to make an impression with a memorable and
to-the-point tagline
About the Company
Create custom content to reinforce your branding
message through text, a video or image, and
helpful links.
Note: We’ve shortened the text limit to keep
candidates focused. Be sure your text fits the new
format.

3. Employee Spotlight
Employees can be powerful advocates for your
company. This section allows you to share up to two
employee testimonials.
Tip: Select employees who have a LinkedIn profile
picture to make a stronger impression
Note: There is now space for two employee
testimonials, and we’ve shortened the text limit to
keep candidates focused. Be sure your text fits the
new format.
Additional Information
Use a second custom module (identical in layout to
“About the Company”) to tell candidates what makes
your company unique. Many customers use this
module to provide additional differentiation—for
example, to highlight company culture, employee
benefits, or information specific to a member’s
location or job function.
Tip: For Gold and Platinum pages, choose content for
each version that will really resonate with the
specified audience
LinkedIn-Generated Modules
The following modules are automatically generated by
LinkedIn and help to provide a personalized
experience for visitors to your page. These modules
do not require action on your part and are grayed-out
in the edit view.
• Jobs: Displays personalized job recommendations to
each member, based on his or her profile and other
factors. Our data shows that jobs are the top area of
interest for visitors to LinkedIn Career Pages! Make
sure all of your positions are represented on LinkedIn.
• People: Shows members how they’re connected to
your company by displaying employees, sorted by
relationship to the member.
• Where Employees Come From: Provides potential
candidates with unique insights and helps them get a
sense of your “company DNA” by showing top
former employers of current employees.
• Page Statistics: Gives your company access to stats
and insights on who’s visiting your Career Page. To
view, click the “Page Statistics” tab and filter by
“Careers.” This is viewable only by your company’s
admins.
Refresher: Targeted Audiences
(Gold and Platinum Pages Only)
Note: As mentioned above, when migrating from an
old Career Page to the new version, each targeted
audience must be migrated individually.
Targeted Audiences allow you to tailor all of your
messaging to the viewer based on their LinkedIn
profile by creating separate versions of the pages for
different audience groups. The Gold Career Page
allows up to 5 targeted segments (including the
default), and the Platinum Career Page allows up to
30 segments.
All previously created audiences will appear at the top
of the Edit page. From this page, you can:
• Edit a particular segment by clicking that segment,
then editing content just as you did with the Default
page
• Change targeting settings, by clicking “Settings”>
”Edit Audience Targeting”
• See how a page will appear to the target audience,
by clicking “Preview”
• Remove a targeted segment, by clicking “Settings”>
”Delete”
Audience Targeting Options
Just as before, you can choose each audience based
on five dimensions: Company Size, Job Function,
Industry, Seniority, and Geography. For effective
targeting, be sure to select mutually exclusive
audiences.
Tips: Make sure your segments are not too narrow. As
you refine your targeting selections, you’ll see
the approximate size of the target audience at
the bottom of the dialog box.
Once you have finalized the audience characteristics,
click “Save and Exit.”

4. Module Specifications
Banner Image • Supports PNG, JPEG, or GIF of up to 2MB in size
• Standard dimensions 974px by 240px (min height 125px, max height 240px)
Tagline & Subheading • Tagline can contain up to 70 characters
• Subheading can contain up to 100 characters
About the Company • Customizable title at top left can contain up to 65 characters
• Video or Image – Choose one. Video must be hosted on YouTube. Image dimensions are adjustable
using cropping tool
• Text – Can contain up to 500 characters
• Company Links – up to 5 URLs
Additional Information • Same specifications as “About the Company” above
Employee Spotlight • Quotation text up to 200 characters per employee
• Highlight up to two employees (note: to be featured, employees must be a 1st degree connection of the
page administrator at the time of editing)
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the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
10-LM-008 0812
Detailed Specs
Helpful Tips
Many companies ask how they can make their LinkedIn Career Page as relevant, engaging, and effective as
possible. We have found that when members have a great experience, companies win, and a little thought goes
a long way. Here are some tips to help guide your content creation:
Answer the important questions
Put yourself in the shoes of the audience when creating content. Provide insights that are meaningful to
jobseekers; show how you stand out as an employer; and offer direction on how candidates can take action
(follow, apply, or learn more).
• If you have a Gold or Platinum page, your targeted segments make this even easier! Make sure to maximize
the effectiveness of different Career Page versions with specific messaging and content.
Make every word count
Candidates viewing your LinkedIn Career Page are used to getting information quickly and easily. You only have a
few seconds to make a lasting impression. A few brief, thoughtful sentences will set you apart from the rest.
Help them to really picture it
A rich visual is a highly effective way to grab your audience’s attention and create a memorable experience.
Think about the message you want to convey, and how to best represent your employment brand. Get creative!
Post a wide range of jobs
One of the most powerful components of your Career Page is the jobs personalized for each visitor. Make sure
to post all of your professional positions to LinkedIn, so that every candidate visiting your page sees roles
relevant to them.
Maximize engagement with Targeted Updates
With Targeted Updates you can select specific audiences (within your followers) to receive your company
updates. This enables you to drive higher engagement by focusing candidates’ attention on content that truly
matters to them.