Regional Launch

2. Porsche
OUR
WORK
Porsche Macan
Regional Launch
The brief:
Launch the new Porsche Macan in the MENA region.
Unique Selling Point:
World’s first sports car in the compact SUV segment.
We positioned it as:
A sports car that made modern, urban
everyday lifestyles more exciting and dynamic.
Creative solution:
We turned the region blue with a
-360degree, Through The Line campaign,
using our local experience and insights to target the right
people at relevant touchpoints, such as universities, cinemas,
shopping malls, beach, retail stores and fashion shows.

3. Life, intensified.
MENA-wide campaign including print, OOH, direct
marketing, POS, magazine special operations and
customer engagements.
Partnership with Fitness First
A new intensified workout called the Macan TUFF
Challenge, providing participants an opportunity to
get rewarded.
Results:
%60 more enquiries in the first 2 months.
2,247 new contacts acquired for our database.
236 leads generated.
78 sales made.
Life, intensified. ComThe new Porsche Macan.
Local activations
Idea: UNIVERSITIES
Activation designed to appeal to the emotions of the young,
savvy target audience. We recommend partnering with a
renowned university.
Concept and Staging:
We stage an ‘intense’ experience within the university. A
bungee jumping event.
Pre-Launch Implementation:
a) A few days before the event, we place floor stickers in
the hallways and a giant inflatable cube in the campus
with a teaser message.
b) On the M-Day, we bring the crane, and brand the whole
area with Macan.
Roaming Porsche promoters encourage people to
register on the Macan hub.
Those who participate in the bungee jump, get a chance
to be invited for the exclusive Macan launch.
Various cameras will be placed to shoot and provide live
feed of the bungee jump on a large screen.
a)
b)
Porsche
OUR
WORK
٤١
Idea: WATER SPORTS
Addressing the needs of our target audience and building
greater relevance to the Macan theme, we create an
outdoor event concept that can be implemented across the
region.
Concept and Staging:
Bring to life the core promise of ‘Life, intensified.’ through a
series of thrilling beach activities.
Pre-Launch Implementation:
a) We set up a Macan-branded ‘intense zone’ at the beach
that will be the central hub.
b) Porsche registration booth with a promoter to encourage
people to register on the Macan hub.
c) Mini mobile stand with the augmented reality app.
a)
b)c)
Porsche Macan
Regional Launch