1. When you think of rainforests – and know a thing or two about
climate change – one of the first things that comes to mind is the
nickname they’ve earned from environmentalists: The Lungs of the
Earth. So it probably comes as a surpise to learn the real mega
producers of the planet’s oxygen grow in the oceans and seas, not
in the ground. Vast underwater kelp beds suck up carbon dioxide
breathed into the atmosphere by animals (that includes us humans)
then convert it back into oxygen. This never-ending cycle is usually
attributed to terrestrial plants, not those growing in seawater. But
climatologists have recently announced giant kelp beds – like those
in the Norwegian Sea – convert more oxygen than the earth’s rain-
forests, earning these huge underwater jungles a new title – The
Rainforests of the Sea.
At YG, we’ve tapped into one of the richest treasures hidden in
the cell walls of Laminaria hyperborea* – a brown seaweed that’s
as easy to find in kelp forests as cocoa trees are in the Brazil-
ian rainforest. Different than the better-known Laminaria digitata,
L. hyperborea is Norway’s biggest cash crop. That’s because the
sea that bears the country’s name is host to thousands of miles of
this special seaweed.
BEAUTIFUL SKIN
Why is it so unique? As luck would have
from the
Rainforests of the Sea
it, the Norwegian Sea is one of the most
tumultuous bodies of water on the planet.
Strong glacial tides pull water near the
sea’s bottom one way while the moon’s natural ebb and flow
effect send it in a different direction near the surface. To survive,
L. hyperborea has evolved a natural chemical in its cell walls.
Named “alginic acid”, this molecule is made of essential minerals,
some of which react with water while others resist its effects. The
result is the strongest, most flexible yet fully hydrated natural poly-
mer in the seaweed family. And that’s great news for skin, because
Algin retains its natural minerals to produce the strong, exception-
ally hydrating and remineralizing material we’ve used to make the
base of our new Norwegian Professional Masques. To learn more
TM
about the masques, just turn the page.

2. CHALLENGE
1 CHALLENGE
2
revive skin assaulted relieve sensitive,
by smoke, smog, irritated skin
air pollutants and UV rays
SOLUTION SOLUTION
NORWEGIAN NORWEGIAN
ANTIOXIDANT SUPERFRUIT CHAMOMILE & RED TEA
NEUTRALIZING MASQUE SOOTHING MASQUE
THE RESULTS THE RESULTS
• Instantly neutralizes surface damage • Calms sensitive skin on contact
• Brightens damaged skin for a healthy, rejuvenated glow • Eases redness and other signs of irritation
• Dramatically improves hydration, elasticity and suppleness • Cools and revives comfort instantly
• Smoothes lines and crepiness in seconds • Helps skin recover faster from resurfacing, laser or
other procedures
HOW IT WORKS The potent antioxidant power of
Superfruits - acai, goji berry, noni, guarana, mangosteen and HOW IT WORKS Ultra-calming blend of naturally grown
pomegranate - jump start the skin’s natural resilience and ward plants and flowers, including chamomile, rooibus red tea,
off free radicals from environmental aggressors, while helping calendula, aloe vera, colloidal oatmeal, organic slippery elm
to neutralize oxidative damage - a prime cause of wrinkling, and licorice root quickly pacifies stressed, irritated skin and
sun spots, discoloration and lack of elasticity in the skin. eases signs of redness and visible inflammation.
INGREDIENT FOCUS INGREDIENT FOCUS
Chamomile (matricaria recutita)
Gogi Berries (lycium barbarum) The ancient Egyptians revered the apple-
Praised 3000 years ago by the father of scented chamomile as virtuous, dedicat-
Chinese medicine, this native of China ing the plant to the sun and their gods
because of its extensive healing proper-
was recently rated the highest antioxidant
ties. Chamomile eases visible inflamma-
source of all superfruits.
tion, soothes sensitive skin and renews
and refreshes tired skin.
Acai (euterpe oleracea)
Extremely high in anthocyanin-rich anti- Rooibos (aspalathus linearis)
Rooibos, commonly known as Red Tea,
oxidants, acai is known for its anti-inflam-
is an herbal plant that grows in South
matory and connective tissue protecting
Africa. It is rich in naturally occurring trace
properties. Also a rich source of calming
elements, like iron, magnesium, potasium,
flavonoids, cell regenerating amino acids,
zinc, calcium, and Vitamin C with over 50
lipid-repairing essential fatty acids and times more active antioxidants than green
collagen preserving phytosterols. tea. On the skin, red tea delivers fast relief
from itching and dryness.
WINNING POWERBLEND
WINNING POWERBLEND
• 2 tsp. Hydrating Vitamin Creme
• 2 tsp. Calming Bio-Lipid Repair Creme
• 2 tsp. CoQ-10 Antioxidant Serum • 2 tsp. Soothing Gelle Masque
• 2 tsp. Oxygen Boosting Complex • 1 pump Instant Calm™ Ultra Complex
Massage until absorbed before • 1 pump R-Relief™ Serum
applying Norwegian Masque Massage until absorbed before applying
Norwegian Masque

3. CHALLENGE
take control of oily shine,
3 CHALLENGE
drench dry,
4
irritating breakouts dehydrated skin with
and visible redness rejuvenating moisture
SOLUTION SOLUTION SOLUTION
NORWEGIAN NORWEGIAN
WHEATGRASS & SAGE BLUEBERRY & HONEY
PURIFYING MASQUE HYDRATING MASQUE
THE RESULTS THE RESULTS
• Purifies for a healthy-looking, blemish-free freshness • Rejuvenates skin’s natural radiance in minutes
• Minimizes pores • Instantly cools and refreshes
• Cools and neutralizes redness • “Plumps” fine lines & creping skin with life-giving moisture
• Revives shine-free vitality to skin • Revives skin’s natural moisture barrier for long-lasting comfort
HOW IT WORKS Deeply purifying and gently exfoliating, HOW IT WORKS Rejuvenates skin’s natural radiance, dra-
this cooling masque smoothes away dead skin cells and frees matically plumps fine lines and crepe-prone skin, and instantly
pores of surface debris while calming redness. It also rem- comforts with the long-lasting moisture from this deliciously
ineralizes and supports skin’s self-recovery to protect against unique masque.
future problems.
INGREDIENT FOCUS
INGREDIENT FOCUS
Blueberry (vaccinum angustifolium)
Wheatgrass (hordeum vuglare)
Rated the fifth richest antioxidant fruit, this
Long valued by nutritionists, this grass of
delicious berry protects moisturizing lipids
the young wheat plant is a rich source of
between skin cells, ensuring skin stays
antioxidants, vitamins, minerals, amino
moist, supple and comfortable.
acids, enzymes and chlorophyll – mak-
ing it an exceptional surface purifier and
Honey
an essential element for cell renewal and
Used for centuries by peoples around the
recovery in acne-prone skin.
world for its sweet hydration properties,
new research shows honey is a delectable
Sage (salvia officinalis) wealth of antioxidants.
Used by herbalists throughout Europe, the
humble sage emits a refreshing fragrance Silver Ear Mushroom
that’s also a potent pore purifier. Loved by the most beautiful woman in
Chinese history, this fragile mushroom
has been rated in scientific testing as
among the most hydrating substances
ever discovered.
WINNING POWERBLEND
• 2 tsp. Soothe & Defend Hydragel
WINNING POWERBLEND
• 1 tsp. Purifying Comfort Masque • 2 tsp. Moisture Infusion Creme Masque
• 1 pump Moisture Boost Hydragel • 1 pump Nutriment Blue Oil
• 1 tsp. Visibly Moist Toner
Massage until absorbed before • 1 pump Moisture Boost Hydragel
applying Norwegian Masque
Massage until absorbed before applying
Norwegian Masque

4. THE INSIDE SCOOP If you’ve been looking for a stronger
dose of vitamins, peptides and other proven skin correc-
tors to send into your clients’ skins during their treatment
time with you, our new Intensive Serum Concentrates will
have high appeal. Formulated with mega doses of key
action ingredients found in the skin care you send home
with your clients, this new pro-only family is what the term
cosmeceuticals is all about.
THE CONCEPT BEHIND THE PRODUCTS We’ve taken
our most popular key ingredients and boosted their levels
past the percentages used in clinical studies. Normally
we’d object to this type of treatment for fear of irritation. But
loading skin with high levels of skin correctors turns out
FOR to be good when done occasionally. Medical practitioners
PROFESSIONAL rely on this practice when they give patients single “bolus”
USE ONLY – or big – doses of therapeutic drugs. By saturating tissues
with a drug the patient is about to start taking, a bolus dose
gives the body a kick-start that’s supported by lower doses
all new of the drug when taken daily.
INTENSIVE SERUM CONCENTRATES
THE CONCENTRATES Starting with the two most useful
THE HOMECARE vitamins in skin care, we’ve ramped up the Retinol and
For Retinol, recommend Retinol
Vitamin C in our first two Intensive Serum Concentrates to
ReSurfacing Complex at night, for
ten times the dose you’ll find in the YG skin care you rec-
Vitamin C recommend Triple C&E
ommend to clients. Intensive Retinol Serum Concentrate
Complex AM or PM.
is a light textured emulsion featuring microencapsulated
Retinol for stability, along with a sunscreen and antioxi-
dant to make it safe for daytime wear. Intensive Vitamin C
Serum Concentrate is an oil-based formula containing the
highly stable Vitamin C ester tetrahexyldecyl ascorbate, a
form scientists are starting to agree is the most bioavailble
to cells and skin tissues. Both formulas rapidly absorb due
to a complex of penetration enhancers, and both contain a
healthy dose of Sea Whip – the strongest calmative we’ve
ever tested.
We don’t have space to tell you everything here, so give us
a call or look on our website later in July and you’ll get the
full skinny on what to expect and how to use this totally
new concept in YG’s skin care.
TM
PROFESSIONAL PERFORMANCE SKIN AND BODY CARE
READY TO WEAR YOUR BRAND NAME
800.999.4569 | www.yglabs.com