How CEOs and other executives can approach social media for themselves and their organization. How to use Gist. How to get started with Twitter. Why it matters and may be critical to business suc

1. T.A. McCann – CEOs and winning with social media…

2. My personal background Professional sailor (win, fail, win…big) Soft Labour (data-driven web) HelpShare ( community Q &A) Microsoft Exchange (email and mobile) Polaris Ventures (big data) Vulcan Ventures (semantic search) Gist It has all been leading here…

3. Have you heard of “social”… 3 None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile.

4. Why this matters… Learn and listen more efficiently Amplify your ideas faster, cheaper and with credibility Attain and retain the best people (social enabled) The cycle builds on itself to max advantage It is still early… 4

5. Who do you want to sell your wine?

6. The ripple effect…. 6

7. OMG, WTF, @, RT, #Win, +1

8. 8

9. How Gist Works…

10. In a daily email digest…

11. Dashboard – what I need to know about my network

12. Profiles – everything I need in one place

13. Profiles – everything I need in one place

14. Inside Outlook – integrated with my workflow 14 9/16/10

15. Inside Gmail…

16. Inside Lotus Notes…

17. Inside Salesforce – giving me the reason to call…

18. Mobile – smart, relevant information, on the go 18 9/16/10

19. insight V = time

20. 20 9/16/10

21. What do I do next… Get Gist Connect to your inbox (Outlook) Discover your network, focus on social influencers Seek/find social influencers Listen – amplify – contribute – create 532 strategy for your personal posts 5 about people/industry 3 about you/company or your perspective 2 personal Spread this across your customer facing roles, then to everyone

23. « We know now that the source of wealth is something specifically human : knowledge. Applied to tasksthatwealready know how to do, itbecomes'productivity'. Applied to tasksthat are new and differentwe call it'innovation'. Onlyknowledgeallows us to achievethesetwo goals. » gist.com/tamccann Peter Drucker Management challenges of the XXIst Century-1999