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Snuggie Presentation
1.
Team 41: The
Better Than Yous
2.
IndustryOverview Product
Analysis Financial Analysis Strategic Recommendations Future Opportunities
3.
4.
Static cling Collects food
crumbs Enables maximum fatness Allows you to talk to friends you do not yet have
5.
Turns small children
into Jawas
6.
Snugginess Snugtastic
Snuggability 7S Analysis Snug 2.0 Snug factor Snugtritional Snugelocity value
7.
Balanced scorecard • Expert
Witness: Matt Redmond Important questions: • Do your coworkers suck? • Do you get paid above minimum wage?
8.
Poop Poop
Poop Poop
9.
Threat of New
Entrants Buyer Supplier Power Power Threat of Substitutes
10.
Intimacy prevention
Result: reduced baby snuggie purchases
11.
12.
13.
Mintel Data:
14.
15.
16.
Snuggie
17.
Time Spent
Low High Snuggie High Enjoyment Low Integrated 2nd Semester Project Project
18.
= MC MR
19.
Park Place /
Boardwalk Problem › Premium pricing › Versioning Mediterranean / Baltic › International opportunities › Emerging markets
20.
FREE BOOK LIGHT
21.
Efficient
Network Web 2.0 Synergies Long Tail Frontier Effect Two-Sided Information Slack Hold-Up Incentives Markets Asymmetry Corporate Social Monetize Commoditize Process Flow MR = MC Responsibility Disruptive Silo Bundling Innovation Recession Technology
22.
Key Points:
of Market Penetration •Importance • Tap the Sweet Spot •First Mover Advantage •“Monetize” Stupid People •Snuggie 3.0
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