Can you make money on YouTube despite the January 2018 Partner Program Changes to 4000 hours and 1000 subscribers? Yes. The secret to YouTube Monetisation has never been a secret. Make your money outside YouTube and use YouTube to drive traffic to those revenue generation approaches off YouTube. The 2018 January Partner Program Update has not changed that. In this video I explain: - why you should not passively rely on income from YouTube ads - most people do not make money from YouTube ads anyway - why you should continue to make YouTube videos - diversify your content on to multiple channels - why you should use YouTube first - how to use YouTube features like captions and auto-generated captions - what does make money on YouTube and has always made money on YouTube - Case Study of Grant Cardone and Gary Vaynerchuk and lessons we can learn from them More tactics for using social media can be found on site https://talotics.com

1. @Talotics 1

2. How to make money on YouTube
regardless of Partner Program Changes
Alan Richardson
www.Talotics.com
@talotics
@Talotics 2

3. The secret to YouTube Monetisation has
never been a secret.
Make your money outside YouTube and use
YouTube to drive traffic to those revenue
generation approaches off YouTube.
The 2018 January Partner Program Update has not changed that.
@Talotics 3

4. YouTube Have Changed Their Rules
YouTube blog post 16th Jan 2018
@Talotics 4

5. YouTube Have Changed Their Rules
channels with fewer than 1,000 subs or 4,000
watch hours will no longer be able to earn
money on YouTube.
YouTube blog post 16th Jan 2018
@Talotics 5

6. Most people did not make a lot of
money on YouTube Anyway
> Though these changes will affect a significant
number of channels, 99% of those affected were
making less than $100 per year in the last year,
with 90% earning less than $2.50 in the last
month.
@Talotics 6

7. If you were relying on YouTube ad
revenue to make money from YouTube
then you were doing it wrong
@Talotics 7

8. What do you do?
give up?
find a competitor?
No. Monetize differently.
@Talotics 8

9. Don't Use YouTube Just For Money ‐
Why do it?
share information
build an online profile
enjoy making videos
enjoy sharing lessons learned
plan to eventually monetize the content
@Talotics 9

10. Things that probably won't work for
monetization for a small channel
‐ Patreon
‐ Sponsors
There are other approaches that will work. And have always
worked.
@Talotics 10

11. Things that have always worked:
Affiliate sales
Saleable Content
Ad Supported Linked Content
e.g. Books, Online Training, Classroom Training, Consultancy.
@Talotics 11

12. We need to diversify where we release
our video content. And use the content
as a traffic source to things that do make
money.
@Talotics 12

13. Diversification Strategies
upload your videos to facebook
cut down the length of your videos
add to Instagram or Twitter
upload your videos to Vimeo
More platforms == More opportunity for people to follow and
consume.
@Talotics 13

14. YouTube First
Free video hosting
this can be really expensive otherwise
Heavily integrated to Google ‐ more than any other video
platform
Good search engine
Majority of people first call for video watching
Good automated caption generation ‐ this can be really
expensive otherwise
Good caption editing and export
@Talotics 14

15. Case Studies: Gary Vaynerchuk & Grant
Cardone
Gary Vaynerchuk ‐ monetized
Grant Cardone ‐ not monetized
Both make money from YouTube:
promotes other revenue sources ‐ books, clothing, courses
consumer focused content that adds value
other platforms e.g. Instagram, Facebook, podcasts
live streaming on all platforms
product placement in their videos
they both add a lot of content, very regularly
@Talotics 15

16. Action
Figure out how you can make money away from YouTube
Create the content and products that you can monetize
Drive traffic to those external products
Keep using YouTube
Take advantage of the features YouTube provide for free
Create content for the viewer so you add value
Create more content
@Talotics 16

17. The secret to YouTube Monetisation has
never been a secret. Make your money
outside YouTube and use YouTube to
drive traffic to those revenue generation
approaches off YouTube. Diversify where
you upload your content so you increase
the traffic flowing to your revenue
generation sources.
Talotics.com
@Talotics 17

18. Watch the video showing this in detail
on YouTube:
youtu.be/5sYYwdEebnc
@Talotics 18

19. Follow
Alan Richardson www.talotics.com
Twitter ‐ @talotics
Instagram ‐ @talotics
Facebook ‐ @talotics
Youtube ‐ Talotics
Slideshare ‐ @talotics
@Talotics 19

20. Try our Free Twitter Client Chatterscan
Helps you read your Twitter feed faster by giving
you filters to cut out the Chatter
ChatterScan.com
@Talotics 20