Before the Launch: Creating an Online Presence with Social Media, SEO & Content talks about what you should do to optimize your online presence prior to launching your business.
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Overview
Why Create an Online Presence ?
Capturing Your Brand Name
Content
Social Media
Promotion
@TallChickVic
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Why Create an Online Presence
Brand Awareness
Search Engine Optimization
Easier to Market After Launch
@TallChickVichttp://www.flickr.com/photos/powerbooktrance/267059283/
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Why Create an Online Presence
Brand Awareness
People become familiar
with your business
People get familiar with
your product
People get familiar with
you
@TallChickVic
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Why Create an Online Presence
SEO
Helps your site get indexed in SERPS
Can take up to a year to get indexed
Free traffic
@TallChickVic
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Why Create an Online Presence
Easier to Market After Launch
Less effort
Saves you money
Saves you time
@TallChickVic
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Capturing Your Brand Name
Capture Your Brand Name
Research Your Name Before You
Commit
Capture URLs Variations
Capture in Social Media
@TallChickVic
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Capturing Your Brand Name
Why?
Prevents brandjacking
Protect & claim your brand so others
don’t take it.
Will prevent a lot of
headache down the road.
@TallChickVic
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Capturing Your Brand Name
How to capture your brand name
Manually
Pay to have brand name captured
KnowEm
@TallChickVic
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Starting a Blog
Why start a blog?
Helps with SEO
Helps building your brand
Helps explain what your product or
business is all about
Is the bridge from your site to social
@TallChickVic
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Why I Use Wordpress.org
(not Wordpress.com)
SEO friendly
Many FREE themes available
Many plugins to help optimize your
content
Lots of free online
support to better help you
@TallChickVic
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Resources for Blogging, Content,
SEO
Copyblogger
Copypress
Quicksprout
Search Engine Journal
Search Engine Land
Search Engine Watch
@TallChickVic
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Content – What to Write About
Who is your audience?
Answer: It’s NOT everyone!
What kind of people do you want to
attract to your product or service?
Who needs your
product/service?
@TallChickVic
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Content – What to Write About
What is your product/service?
Benefits of your product/service.
10 reasons why the reader needs your
product/service
Updates/news about your industry
Top people in your industry to follow in social
media
Industry case studies
@TallChickVic
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Content – What to Write About
Make sure your content is…
Unique
Fun
Interesting
Relevant
Makes people want to share it = Sharing
your content = casting net wider
@TallChickVic
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Building Out Your Social media
Profiles
Why create social media profiles?
Educate your consumer
Connect with your consumer
Helps build trust
Addition to the sales cycle
Keeps you visible
@TallChickVic
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Where Should You Start?
Depends on where your customers are
How do I find them?
Ask/Network/Discussion Groups/Quora
Stalk on Social Media
Keywords Research - What are your
customers using to find YOUR business?
@TallChickVic
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Social Media Basics
Start with Facebook, Twitter, Linkedin
Build out personal AND brand profiles
Build out profiles with keywords you
wish to target.
Be ACTIVE in the social space
Share content that’s related to your
industry
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Google+
Definitely Helps SEO (it’s Google’s
Social Media Network) of COURSE it
helps SEO ;)
Google+ is now the second largest
social network in terms of active
users, passing Twitter and ranking only
second to Facebook.
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Resources for Social Media
Social Media Examiner
Social Media Today
All Facebook
Brian Carter
Mari Smith
Lisa Buyer
Scott Stratten
Darren Rowse
@TallChickVic
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Other Ways to Promote Your
Business
Email marketing -Capture emails
Launch Rock http://launchrock.co/
Use Tabs on Facebook
Contests
Network!
Speak!
@TallChickVic