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Evolution of customer interactions with brand

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Tallada Kishore
Tallada Kishore

Evolution of customer interactions with brand. Face 2 Face interactions to Optimisation based on segmented audiences to new age 1:1 realtime personalisation of people based marketing

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Evolution of Customer Interactions with Brand Field Marketing Word of Mouth Walk the Walk & Talk the Talk Personal Recos Resource Intensive Targeted Tests Multi Channel Multiple IDs Fragmented Data Delay in Data to Decision Single ID Cross Channel One Customer Experience CX = Sum of all interactions Seemless Data Exchange between AdTech & MarTech Collaborative Conversations Influence of Communities Share of Voice Sentiment Analytics Data & Decision are Independent of Time FACE 2 FACE SOCIAL CRM AUDIENCES 1:1 REAL TIME Current State

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Evolution of customer interactions with brand

  • 1. Evolution of Customer Interactions with Brand Field Marketing Word of Mouth Walk the Walk & Talk the Talk Personal Recos Resource Intensive Targeted Tests Multi Channel Multiple IDs Fragmented Data Delay in Data to Decision Single ID Cross Channel One Customer Experience CX = Sum of all interactions Seemless Data Exchange between AdTech & MarTech Collaborative Conversations Influence of Communities Share of Voice Sentiment Analytics Data & Decision are Independent of Time FACE 2 FACE SOCIAL CRM AUDIENCES 1:1 REAL TIME Current State