An introduction on social media and social networking.

1. 1 st rule of Fight club social networking be social “ Welcome to an element of Web 2.0 … you’ll love it ” ;)

2. An overview of social media be social

3. be social there are more than 50 SM sites “ In fact there are around two hundred … and counting ”

4. be social more familiar ones include

5. be social but the most popular are: plus:

6. some useful info Twitter: Launched in July 2006. 190 million users Facebook: Launched in Feb 2004. 500 million users LinkedIn: Launched May 2003. 20 million users Myspace: Launched Aug 2003. 60 million users Youtube: Launched Feb 2005. Flickr: Launched Feb 2004. be social

7. So what are they good for ? Absolutely everything ! Social media platforms allow you to communicate with your preferred audiences They allow organisations to connect with consumers and stakeholders If used correctly they replace or support some traditional advertising and media channels Social media platforms have now taken over traditional media They allow you to connect and monitor content that’s of interest to your client IMPORTANLY , they allow everyone to have an opinion ! They directly support search engine optimisation be social

8. what are they ? Twitter: Content driven ‘mircoblogging’ site Facebook: Content driven ‘mirocblogging’ site Youtube: Online video hosting service Myspace: Content driven ‘mirocblogging’ site LinkedIn: Professional social network site Technorati: Blog search engine Delicious: Social booking marking site Flickr: Photo/video hosting service be social

9. Social media platforms started to gain importance after 2004. The pr, marketing, advertising and sales professions all started – slowly – to see how social media could help them engage with consumers, stake holders and the media. Social media are online platforms that enable people to interact and communicate with other people. Social media and the digital revolution facilitates consumer journalism. Social media allows you to represent your clients’ interests online. Now everyone has a voice – good or bad Social media forms part of the web 2.0 - the evolution of PR ! an overview : be social

10. popular speak : Tweets: updates on twitter Tags: keywords attached to blog posts, images, etc RSS: really simply syndication – an alert service Aggregation: gathering and remixing content on one platform to another Social networks: tools to create and share profiles and publicise content Widgets: stand alone applications commonly used in advertising Avators: images representing people Blogroll: regular read sites by another blogger Feeds: available content you can read, listen or view Lurkers: people who view but never contribute Social media: tools and platforms to share content Threads: strands of conversation Trackback: calling cards used on blogs Astroturfing: PR produced blogs to give impression of a personal weblog be social

13. did you know : Two thirds of the internet population visit social networks Social networks account for 10% of all internet time 37% of internet users use social network sites daily 25% of online consumers read blogs and 14% comment on them 36% think more positively about companies with blogs 76% of consumers use online reviews when making purchases be social

14. Pro ’ s and con ’ s of using SM : Pro’s: Allow direct communication with consumers Provide real time buzz Enable interaction with desired publics Enable corporations to build relationships with desired publics Con’s: Lack on control be social

17. case study : Decide how social media can be used to achieve the objectives Use social networks to build fan base and online community (Used twitter and facebook) Source list of bloggers and form relationships via product sampling and Establish list of digital media contacts using twitter Start communicating social messaging Generate interest via social network competitions Upload regular updates across social networks Link all social networks together to update simultaneously Create weblog and link to twitter and facebook Source and create links with forums fashionpony . co . uk be social

19. case study : Outline tactics for engagement: Establish key online communication channels to support traditional media drive Support promotional and all external communications activity Monitor brand perception in line with the desired brand identity Build relationships with all potential stakeholders Generate buzz leading to website launch Maintain relationships with stakeholders Increase SEO fashionpony . co . uk be social

21. 2 nd rule of Fight club be social “ Welcome to an element of Web 2.0 … you’ll love it ” ;) social networking