Descriptions of platforms including some advanced features. ROI/analytics, best practices. See our Facebook page to post thoughts or questions! http://www.facebook.com/talkingfinger

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
facebook.com/TalkingFinger

2. Social Media Marketing
Platforms

4. Large active user base
Average user has 200+
friends
They spend 50 minutes per day on Facebook
Broad demographics for
B2B and B2C

5. Facebook is the
“Hub”
YouTube Tab
Twitter Tab
SlideShare Tab
Constant Contact Tab
Blogger Tab
Dozens More!

6. Timeline: Coming to a Fanpage near you!!

7. Facebook Ads: Targeted!
Cost effective direct marketing
Image size 110w x 80h
Better targeted, more successful the ad
Use words in title and image that will “speak” to the
targeted audience

8. A Page Twice!!
-Once as YOU, once as your PAGE
Give’s page
a “like”. You
“speak” as
yourself
Does NOT give
page a “like”. You
speak as your
PAGE
Thus IMPERATIVE you “like” a page twice!

9. Advanced Studies

10. Algorithm:
How Facebook determines whether or not your
content is valuable enough to appear in your
fan’s homefeed.
Affinity: Your relationship with fan, how interactive they
are with your content
Weight: An “Object”’s value: Images and videos hold the
most weight. Then links, last are status updates. The
interactions also have weight: A comment has more
weight than a “like”
Time Decay: The point at which comments and likes
cease

11. Text messaging on steroids!
Integrate with other platforms
Largest growing segment for 16-24
year olds

12. Send a PM to new followers, with link to other assets
Other social assets work best
Brand yourself!!

13. Advanced Studies
Personalized Hashtag creation
to be used in all tweets
Sound Tigers us
#BST

14. Advanced Studies
Use an image!
Images are
easily shared
now

16. Owned by Google
Huge SEO!
Most smart phones are better quality
than video cameras from
just a couple of years ago
Simple to share across any platform

17. New Layout allows for more branding and promotion
of other assets

18. Branded background Website/social site
Feature video icon-based links

19. Advanced Studies
Annotations:
-Searchable
-Direct Linking
-Instructional

20. Advanced Studies
Enhancements:
-Replace audio
-Video Editing
including
colors,
brightness,
saturation,
trimming

21. Advanced Studies
TAG, You’re it!
In Title
Include link to YOUR asset
if possible!
“Tags” are the internal
AND Google markers

22. Members of the business to optimize their profiles
as key figures and leaders
Organization Page to encourage followers
Thought leader/leader in the industry
Demographic that may not be on Facebook, Twitter etc
Use plug in’s to Twitter

23. Use text and photos to tell the story of your business
Huge SEO (owned by Google!)
Encourage employees to blog (show the pride!)
Huge integration with social platforms!

24. Text

25. Text
Major platform integration with other Google
products shown and more, such as Calendars and
Accounting tools!

26. Excellent icon based links to other platforms/sites

29. Social Media Marketing
The Basics: Usage

30. General PointsPros
Create and build personal relationships
People do business with people they know
Long term continual engagement

31. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust

32. General PointsDo....
Show interest in and listen to others
Be real, be yourself
Take time and do it right
Have fun!

33. General PointsDon’t...
Use platforms to shout your message
Talk about yourself continually
Use auto post programs

34. Add social icons to
ALL
newspaper and
magazine ads
In fact, it should be on EVERY
printed material you create!

35. Your website needs some love too!

36. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website

37. Add links to your email signature

38. Social Media Marketing
The Basics: Analytics and ROI

39. You MUST create a strategy
with goals

40. ...so you can see if you are doing THIS...
...or doing THIS with
your investment

41. A basic formula for social media ROI
Dollar investment in “hardware”
Human investment in “time”

42. A basic formula for social media ROI
Total sales in dollars resulting directly from efforts.

43. Working The Strategy:
Start into monthly first quarter

44. Working The Strategy:
Daily

45. ANALYTICS!!!
Done monthly across
all platforms to define initiatives. This is the cornerstone of success!

46. Thank you!
Facebook.com/TalkingFinger