TalentView Webinar - Gamifying The Candidate Experience: How to Level Up Your HR Talent Management Strategies

Shiela Marie Alcedo
● Believing to be born for such a time as this, I
dedicate my time to be an HR and Tech leader
and make an impact in the information
technology and services industry of the
fastest-growing markets of SouthEast Asia
● My expertise is focused in setting processes
that create, deliver, and capture value from
inside to outside of the organization
● Skilled in Talent Assessment and Measurement,
Talent Culture and Collaboration, P&L
Management, Customer Experience, Business
Development, and Collaborative Problem
Solving
Country Head - Vietnam
TalentView

TECHNOLOGY
STRATEGY DESIGN
EMPLOYER BRANDING

We work with
leading brands
across the region
to strengthen their
employer brand
TECHNOLOGY
STRATEGY DESIGN

In this session, you will learn about:
❏ The value of gamification in the workplace
❏ The benefits of providing a great virtual candidate experience
❏ Tools and technology in creating a game-based assessment center
TOPICS FOR TODAY
Share your thoughts or takeaways on social media:
Use #TalentViewLearning before, during or after the webinar
TALENTVIEW WEBINAR | Gamifying The Candidate Experience: How to Level Up Your HR Talent Management Strategies

The Value of
Gamification
in the Workplace
WEBINAR WEDNESDAYS | Gamifying The Candidate Experience: How to Level Up Your HR Talent Management Strategies

What is Gamification?
Gamification describes the incentivization
of people's engagement in non-game
contexts and activities by using
game-style mechanics.
TALENTVIEW WEBINAR |
Gamifying The Candidate
Experience: How to Level Up Your
HR Talent Management Strategies

TALENT ATTRACTION
& SOURCING
SCREENING &
MEASUREMENT
SELECTION
HIRING
Have you started gamifying
parts of your recruitment funnel?

WHAT IS GAMIFICATION?
INSERT TEXT HERE
94.4% of the Vietnamese population play video games (on any device)

Known Applications
Using Gamification
Momo Jump App
It allows users to jump into gift boxes
that appear on the road to collect
coupons, promotions, and discounts to
use various services.
Fika App
Fika is a dating and social networking
platform focusing on female users in
Asia. With gamification, Fika broke the
mold of traditional dating apps.
Loship
Loship is a Vietnam-based 1 hour
delivery startup that has launching two
new gamified features called Daily
check-in and Quest hunt.

Bring Game-like
Features to Work
Rewards System
Use this to promote engagement,
recognition among your employees
Gamified Journey
Make your L&D program more interactive by
making it look like a game
Gamified Engagement Posts
Use game-based content to engage your employees
and target talents

The Benefits of
Providing a Great
Virtual Candidate
Experience

What do Talents Need
from their Employers?
SOURCE: Modern Workforce Report 2021 NOTE: Statistics updated as of March 2021. See www.talentview.asia for more details
Feeling valued and
recognized is a strong
motivator for talents
of talents placed performance recognition
among the bottom satisfaction
68%
Outdated company policies
and inconsistent practices
frustrate talents the most
of talents ranked policies and practices
low in terms of how satisfied they are
Employees are currently dissatisfied and
feel that processes are not standardized or
regularly updated.
74%

PRO TIP
Combine game design elements
and immersive technology

Career
Landing Page
Gamified
Assessment
Products Journey Steps
Branding
Video
Gamified
Assessment
Case-based
video interview
Pre-hire
Assessment
CV/Resume
Screen
Application
Form
Company
branded
landing pages
Career Site
ATS
Integration
Game-based
assessment
center
Case-based
video interview
Game-based
assessment
center
Applicant
Tracking
System
Job Offer
Sample Gamified
Candidate Experience

01
● From attraction to onboarding, consistent
communication plays a key part in a positive
experience
Ensure a fair process
05
● Candidates won’t always get the position but they
should leave feeling like they were treated fairly in
your decision-making process.
Ask for and Provide feedback
04
● Companies that provide general feedback had an
80% higher great experience than those who didn’t
provide feedback
Setting Expectations
03
● Don’t leave candidates hanging at any stage
● Set expectations for when they can expect to hear
back from you and the next steps
Embrace Transparency and
Accountability
02 ● The more transparent and accountable you are with
candidates, the better their experience will be
Communicate
Consistently
The 5 Pillars of an Excellent
Candidate Experience

Tools and Technology
in Creating a
Game-based
Assessment Center

Align: Competencies
to Measure
Delivers results
Collaborates with others
Focuses on customers
Communicates effectively
Continuously Improve Performance
COMPETENCIES
Problem Solving
Creativity
Planning & Organizing
How to identify Mechanical and Electronic
Components
Able to make measurement
Successfully manage to assemble a working
circuit within the bracket
LEADERSHIP
FUNCTIONAL
ENGAGE SCREEN SELECT
GAMIFY
COGNITIVE
COMPETENCY-BASED
VIDEO INTERVIEW
PERSONALITY
PREFERENCE
CASE STUDY
GROUP EXERCISE/
COACHING EXERCISE
CAREER ASPIRATION
INTERVIEW
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PHASE 1:
Online Self-Discovery
Assessment
PHASE 2:
Multi-rater Assessment
Cognitive &
Personality Test
Candidate will complete
personality and cognitive
questionnaire through
Talegent to identify their
behavioral preferences
and aptiture
Career Aspirations
Interview
Candidate will be
interviewed on their career
aspirations and work
motivations
Case Study and
1on1 Presentation
Candidate will present
his/her analysis and sales
and marketing
development plan for a
new product
Group Exercise OR
Coaching Role play
Candidate will work with his
peers to solve an
organizational crisis
Candidate will coach a
difficult and demotivated
subordinate
Competency-based
Video Interview
Candidate will provide
projects /experiences /
evidences that s/he was
involved in the past relating
to the competency
Assess: Online Assessment
Methodology

PHASE 1:
Online Self-Discovery Assessment
PHASE 2:
Multi-rater Gamified Assessment (Morning Session)
Gamified
Assessments
Candidate will complete
cognitive questionnaire
through Talegent to identify
their aptitude
Jeopardy
"Jeopardy!" is a classic
game show -- with a twist.
The questions are given
first, and the candidates
supply the answer to win
points.
Virtual Escape Room
Undergo a series of
challenges to fulfill the
mission
Video Interview with
video proctoring
Candidate will answer
interview questions through
our video interview tool and
can choose his /her own
time for the interview
schedule
Assess: Game-Based
Assessment Methodology
Elevator Pitch
Prepare your elevator
speech with a customer. Be
sure you can deliver your
message in 10 minutes or
less as a group.

Gamify Your
Candidate Journey
Gamify your assessment process to engage with your talents better and
customize it with your own company branding
FEATURES:
Engage candidates with a gamified experience
Screen on highly predictive cognitive measures
Communicate brand value proposition throughout the experience

Gamify Your Candidate
Journey: JEOPARDY
▪ Goal: Collect as many points by
answering questions from five
categories (with each round’s
“answers” being worth more points)
▪ Time to complete: 30 minutes
▪ Collected points will be used for
another activity
▪ Competencies measured:
Commercial Acumen, Evaluation,
Learning Agility, Achievement
"Jeopardy!" is a classic game show -- with a twist.
The questions are given first, and candidates must supply the answer to win points.

Prepare your elevator speech with a customer.
Be sure you can deliver your message in 10 minutes or less as a group.
Gamify Your Candidate
Journey: ELEVATOR PITCH
▪ Goal: Deliver a proposed solution
while stuck in a virtual elevator with
a key customer
▪ Candidates must agree on how to
best resolve the customer case
based on information provided
Commercial Acumen, Customer
Focus, Communication, Ingenuity,
Negotiation

Mission: Save R.I.S.E.
▪ Goal: Race to solve different puzzles
and brain teasers together to
complete the mission
▪ Collected points from previous
activity can be used to purchase
hints
Ingenuity, Learning Agility,
Evaluation, Achievement, Teamwork
Undergo a series of challenges to fulfill the mission: Save R.I.S.E.
Gather blueprints and other clues from different Schindler experts across Malaysia.

LIVE VIRTUAL
PROs
▪ Engage candidates and see them live / face
to face
▪ Establish more personal connection
▪ Opportunity to network
CONs
▪ Safety and health protocol
▪ Requires more logistical set-up and
additional safety & health protocols
▪ More health risk for applicants and assessors
PROs
▪ Increases candidate show-up rate
▪ Reduces the need for physical and logistical set-up
▪ Minimises assessor workload & errors
▪ Paperless assessments helps the environment by reducing
print wastage.
▪ More focused candidate experience
▪ Can be recorded and assessors will have an opportunity to
review the recordings after
▪ Access to the Virtual Assessment Center results within the
same day - just be ready to hand those e-envelopes with
passed or not passed results!
CONs
▪ Less networking opportunities
▪ Internet connectivity problems
Live VS Virtual

Accelerate:
Reports
Present results with
your branding,
your language,
your way

RETENTION RATE
The number of employees who leave every
year along with average length of service.
EMPLOYEE OPINION
Begin with initial benchmark and then
compare year-over-year engagement results.
QUALITY OF HIRE
Use performance objectives pre- and post-hire
to measure whether you are hiring the right
employees for the right positions.
COST PER HIRE
The actual cost of recruitment and the
number of applicants who respond.
NUMBER OF APPLICANTS
The volume of applicants who apply
for positions with your company.
PREDICTIVE ANALYTICS
Advanced segmentation for scenario planning
and risk analysis (e.g. attracting millennials to
your company)
HR METRICS
OTHER METRICS
BASIC AWARENESS
Percentage of targeted audience who know of
your company.
RECALL AWARENESS
Percentage of target audience who names your
company when asked to list organizations that
match particular criteria.
TOP OF MIND AWARENESS
Percentage of target audience who list The Hartford
first when asked about a list of organizations that
match particular criteria.
BRAND FAMILIARITY
Percentage of target audience who have a positive
versus negative experience.
DIFFERENTIATION
AWARENESS
BRAND VALUE
Measure the attributes and differentiators
outlined in the EVP to see if they resonate with
external candidates and current employees.
BRAND PERSONALITY
Determine if external candidates and current
employees associate the same personality
traits as we communicate in the EVP.
RECRUITER PROMOTER SCORE
Interviews with external recruiters and search firms
to determine their probability of promoting your
company as an employer of choice versus
competitors.
EMPLOYER REVIEW RANKINGS
Company ratings on employer review on employer
sites (e.g. Glassdoor, CareerBliss, Simply Hired, etc.)
as well as Best Places to Work lists.
SOCIAL MEDIA ACTIVITY
Social Media metrics gathered from shared content
intended to specially amplify your employee value
proposition.
EMPLOYEE REFERRALS
Participation and social media amplification as a
direct result of your employee referral program.
NET PROMOTER SCORE
Measure willingness of customers to recommend
or promote your company.
HR Metrics for Success

Provides insight on the individual’s preferred working style, preferences and potential, enabling you to provide feedback
to candidates as part of the onboarding and development process.
Talent Onboarding
& Development

What to Look at in a Report

Leadership Fit and
Readiness Report
● Areas of Strength
● Areas for Development
● Career Aspiration and Engagement
● Recommendations

Leadership Fit and
Readiness Report

Scoring App &
Summary Report
Provides insight on the individual’s preferred working style, preferences and potential, enabling you to provide feedback
to candidates as part of the onboarding and development process.

TALENT FEEDBACK
BETTER EXPERIENCE FOR SELF-DISCOVERY & DEVELOPMENT
“The Talentview team has
made this very easy and
friendly. I don’t feel nervous. The
whole session was a
comfortable one and I was able
to express myself well.”
“I love the role playing part.
Nerve wracking yet very
productive.”
“[My key takeaway was] the
whole process of the role playing
and discovering solutions on
handling the problem.”
"My experience working with
TalentView was stellar - responses
were prompt (no need for follow
ups) and the briefing and
directions were always clear so
there was no need for extensive
clarification."

THE COMPANY
THE CHALLENGE
● Hafele lacked reliable tools for their marketing benchmarking
and for their talent development programs
● Hafele also needed detailed reports to help them benchmark
their competencies which could allow them to develop best
practices.
● They also wanted to further develop their business growth
through capability development
THE SOLUTION
● With TalentView’s support, the Hafele team can quickly verify
data for their required competencies and personalities
● Hafele now also uses Talegent assessments in their L&D
programs to identify competencies and development areas
Success Story:
Hafele Vietnam
RESULTS

CONFIDENTIAL
We were looking for an assessment tool to identify the perfect candidates for
Jabil Employee-In-Training Program last year, and we are more than satisfied
with what TalentView offered. They provide an automated online solution
including various customizable assessments for personality, skill, ability, and
detailed reports & illustrations of these findings. After going through with their
services, we realized an immediate growth in our hiring quality and a better
insight into the current labor market. In addition, the TalentView team's effort is
commendable as they sit down with us and take the time to guide us
step-by-step during the setup stage and even after the launch stage.
We highly recommend TalentView to anyone who is in need of a great
assessment solution for their recruitment activities.
“
”
Liên Võ - Talent Acquisition Manager
Jabil Vietnam Company Limited

CONFIDENTIAL
TalentView offers a wide range of solutions for talent assessment and management.
Their key strengths are assessment content to evaluate the strengths and
weaknesses of the Vietnamese talents at all levels and the power of automation
when it comes to comprehensive reports for both the company and the candidates.
We highly recommend these solutions for organizations that need to screen and
assess their candidates' potential professionally and effectively.
Our collaboration with TalentView and Talegent is stronger with the support coming
from their team and good relationship management between Viet Nam Business
Partner Company Limited and them.
Mr. Chung - General Director
Viet Nam Business Partner Company Limited
“
”

What are your key takeaways
from this webinar?
Share your thoughts or takeaways on social media:
Use #TalentViewLearning before, during or after the webinar

FINAL NOTES

WEBINAR RESOURCES
A copy of the webinar resources will be emailed to you by Monday
● Webinar recording
● Presentation slides
● Additional Resources

CONTINUE THE CONVERSATIONS
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TalentView Webinar - Gamifying The Candidate Experience: How to Level Up Your HR Talent Management Strategies

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