2. I realize that there are many choices out there
when hiring an agent to sell your home and
truly appreciate the opportunity to present you
with my approach and the results I have
achieved for my clients. As your agent I can
promise you several services that I provide
including:
• Accurately pricing your home
• Outlining a full scale marketing plan from
professional photos to a custom home web
page
• Enhancing the perceived and real value of
your home allowing you to command a
higher asking price
• Unmatched customer service throughout
the listing process
• A focus and determination to achieve your
complete satisfaction
Regardless of the price of your home, when you
hire me as your Realtor, both you – and your
home – will be prepared for a successful sale.
Cheers,
In Atlanta, Rick Hale & Associates
3. Marc Takacs of In Atlanta Realty has been a Realtor since 2004, helping
hundreds of families achieve their individual and unique real estate goals. He
attributes this success and longevity to always placing his clients’ interest first,
stellar service and an intimate knowledge of the procedures, legalities, and
systems necessary to get the job done and keep all parties working toward a
common goal.
Marc’s real estate career includes considerable experience in buying, selling,
and investing in property. Through his sphere of contacts and partners, he has
become a long term trusted advisor in all areas of real estate and is often
consulted with general business questions and ideas from local business owners,
contacts and clients.
Marc earned his Bachelor of Science from the University of Dayton in
Information Systems and put himself through college by working at Mead
Paper’s Corporate Data Center as a third shift lead. He moved to Atlanta with
Mead after college and worked as a Systems Analyst focused on using leading
manufacturing technology to interface with corporate business and data
systems at all levels of the business unit, from the production floor to the
executive suite. This analytical experience as well as interaction with people
from all walks of life make him uniquely suited to navigate the legal, financial,
marketing and personalities that make up the modern real estate industry.
Marc is an active leader in his community, having served as President of the
East Atlanta Business Association, delegate to Atlanta’s Neighborhood Planning
Unit (NPU) system, and board member for the Porch Press, Neighbor in Need
and Paws Atlanta. He has also had the opportunity to be a member of the Keller
Williams Associate Leadership Council for 6 years at the Atlanta Midtown
office. Marc is also active with his alumni group and supports as many local
school and community initiatives as viable.
About Marc Takacs
4. About Rick Hale
· B.B.A. Georgia State University -1989
· Native Atlantan with 25 Years Sales Experience in Metro-Atlanta
· Qualifying Broker Real Estate Licensee since 2000
· Ownership in 8 Keller Williams Market Centers and Operating
Partner/Qualifying Broker in 6
· #1 Sales Agent Team in Southeast Region for Keller Williams Realty
· · Successfully closed 225 transactions in 2015 (National Average is
7!)
· Proven results meeting the demands of all aspects of Retail, REO and
Relocation clients, producing bottom-line results
· Successfully manage a team of 10 including 2 Buyer’s Agents, a
Business/REO Marketing Manager, a Retail Marketing Manager, a
Transaction Manager, an REO Division Manager, a Field Manager
and a Director of First Impressions
· On REO Mastermind Board for Keller Williams International
· I provide superior client representation and I will negotiate your
absolute best deal!
Our team boasts over 94 years of total experience in exceptional
real estate services
Personal Mission Statement
“To deliver unparalleled personal service while
holding myself to the highest standards of both
personal and business ethics, in the pursuit of superior
results. My goal is to make choosing me as your real
estate professional easy the first time, and even easier
the second.”
Rick Hale
5. Meet the Team
Darcy Watts feels like a native Atlantan as she moved here from
Miami as a child. She grew up in Marietta and then moved into the
city after school. Darcy obtained her Real Estate license in 2001
and joined Rick Hale & Associates in 2002 as the Contract
Manager. Darcy has literally helped facilitate thousands of closings
over the years, putting to use her attention to detail she has the
ability to foresee potential road blocks and help navigate past them
ensuring each transaction is seamless and smooth. Darcy married
in 2003, has 2 kids and loves to spend their weekends at Lake
Sinclair with family whenever possible. Her kids keep her very
busy but in her free time Darcy loves working out at Crossfit
Midtown.
Sam Whitfield, originally from Athens, GA, attended the University
of Georgia in his hometown where he earned a degree in Real
Estate from the Terry College of Business. He moved to Atlanta in
2013 and joined the In Atlanta Realty Group and Keller Williams
nearly one year later. Sam obtained his real estate sales license in
2015 and specializes in handling much of the marketing,
administrative and customer relationship management tasks within
the group. When not in the office, Sam is usually on the road
touring with one of several bands he plays in as he pursues his
musical aspirations as well.
6. Meet the Team
Donna LaRoche is originally from Warner Robins, GA and has
lived in the Atlanta area for 21 years. She graduated from Georgia
College and State University with a BS in Biology and minor in
Chemistry. After being a stay at home mom for many years, Donna
returned to the work force full time with Rick Hale and Associates
over 5 years ago. She has a passion and love for people and finds
great satisfaction in helping them. Donna assists the team with
administrative duties and customer relations. Her favorite part of
being a Realtor is helping her clients find the perfect home or the
perfect buyer!
Mark Fields is an Atlanta Native and has lived in Cobb County over
50 years. He attended Asbury University his freshman year and is a
graduate of Kennesaw State University with a Bachelor of Science in
Education. He was previously a licensed Real Estate Appraiser for
over 12 years and has been a part of the In-Atlanta/Rick Hale &
Associates team as the Field Manager since 2011 and obtained his
Real Estate Agent license in 2013. He currently specializes as a
Buyer’s Agent working with home buyers and investors. He has been
married to his wife Gina for 28 years and currently has 2 children in
college, Kennesaw State University and West Point (U. S. Military
Academy). He enjoys riding mountain bikes, hiking, & shooting
hoops. He is passionate about God and loves teaching about the bible.
7. Meet the Team
Joel Madden is originally from the small town of Onaway in northern
Michigan. This sleepy little town of around 600 is the same town
where his parents and grandparents grew up. In 1991, at age 19, Joel
moved to Florida where he obtained a business degree from the
University of Central Florida. He went on to obtain his real estate
license in Florida in 1998. Taking a leap of faith, Joel relocated to
Atlanta with the sole purpose of entering the real estate market. Not
knowing the city or many people proved to be quite challenging, but he
stuck it out and has prospered. Initially, he worked for The Condo Store
and specialized in condo sales. He later went to work for Beazer Homes
selling new construction townhomes and single family properties.
When the recession hit, he began working for REOSouth where he
assisted in the disbursement of bank owned assets. As the market began
to improve, he made the move to join the In-Atlanta/Rick Hale and
Associates team at Keller Williams Midtown in 2012 where he has
been ever since.
8. Track Record of Success
42%
85%
97%
Percentage of surveyed clients
who would use our services again
Our repeat and referral business
The typical agent’s repeat and
referral business
Our rate of repeat and referral business serves as a
testament to the results our clients achieve
9. Our Team’s Track Record of Success
Listings Sold in the Last 12 Months
homes and
counting we
have sold
131
homes the
typical agent
has sold
7.62
10. Our Team’s Track Record of Success
Our client’s homes sell 50% faster than the typical agent’s
30.7Days for our
Clients
61
Average Days
on Market
Our median days on market over the past 12 months is only 8 days!
11. Our Team’s Track Record of Success
Our Listing Volume Vs. the Typical Agent’s Listing Volume
$23,002,460
In listing volume over
the past 12 months
and counting.
By comparison, the typical agent
has only had $2,839,000 in listing
volume over the past 12 months.
...that’s 710% more!
12. Our Team’s Track Record of Success
100%
95%
90%
Our home sales average 100.3% of
the original listing price while the
typical agent only averages 93.2% of
the original listing price.
On a $400,000 home, that’s over
$28,000 more we get for our clients.
100.3
93.2
13. Testimonials
“Marc has the experience to see through the noise that
is the local real estate market to get you not only the
best price on selling your home but also the home that
suits you best for you to then move in to. We know, we
used him to sell and buy our last two homes.
The home we sold went under contract in 30 days if
that tells you anything about his talent as a listing
agent. The home we then bought was not only a perfect
fit for us but was wanted by at least 3 other buyers the
day after we had our offer in. Marc was quick and
nimble in getting us through both the sale and buy. He
brought a soothing calm when things got a little hectic.
He negotiated with skill and got us the best prices on
both sides of our deals. I would use Marc again but
most of all I would recommend him to anyone that
needed a savvy gentleman to help them with their real
estate needs.”
-ANONYMOUS
In January I referred Marc to a very dear friend who
inherited her Aunt's 130 year old home. In weeks Marc
had a contract, and then a back-up contract.
Impressive; especially because the first two real estate
agents my friend spoke with said that she should have
the historic home demolished and sell the property as a
parking lot. My friend adores Marc, and I appreciate
the respect he brought to her family home.
-ZERTIA
Marc knows the area (East Atlanta Village and
surrounding neighborhoods) better than just about
anyone. There are few houses that he hasn't stepped
foot in! He knows the ups, downs and trends for each as
he has been well connected with area residents,
businesses, and community groups for quite some time.
I was a seller, but I believe that Marc is just what a
buyer needs as well - a well informed, personable
champion looking out for your best interests.
-KATIE MLADE
His enthusiasm for the community and knowledge of
micro-locations within it was incredibly helpful in
moving through the process. Negotiations were fairly
quick and easy and the process as a whole was as
stress-free as I can imagine these things get.
-DEREK CHELF
14. Testimonials
Marc was a dream to have as a realtor. He knew the
neighborhoods that we were looking at. He knew how
the neighborhoods were growing and changing. He
fought for us during the offer and negotiation process.
Best of all he didnt mind that our kid was screaming in
the car seat, she hates cars... He said he's used to it and
does it in stereo with his twins all the time.
-DAVID ROWE
Marc made the whole process of preparing, listing and
selling the house easy and stress free. We were asked by
the buyer to do a few things in order to close the deal. I
was not living in Atlanta at the time so Marc handled all
of the phone calls, repairs and meeting with vendors.
His calm demeanor through the negotiating also helped
me stay grounded and confident that everything would
be OK. He is very knowledgeable of the area and willing
to help with any questions you may have. I've even
contacted him with questions about buying my next
house and he's talked me through details that my realtor
in the new town couldn't answer. He gets two thumbs
up in my book.
-MARY ANDREW
Marc's knowledge of the industry and great sense of
humor made the process not only tolerable but
enjoyable. We are now in a home we love in a
neighborhood we love! He has a passion for the Atlanta
community as a whole, he loves what he does and it
shows.
-CAYCI JOHNSON
Marc definitely is an expert in Real Estate, especially In-
town area. He is very professional, easy to talk to and he
is with you during the whole process till the end and
beyond.
-SERAP BILIS
Marc is extremely knowledgeable about the In-town
Atlanta market and its quirks. He is a true professional
and works hard to help his clients
-RACHEL VON INS
After 4 years on the market and multiple realtors, we
hadn’t had a single offer, but you and David put
together a great marketing plan and made us both feel
completely at ease. Each week we received a progress
update via email, and were also in regular contact by
telephone. Within 2 short months, not only did we
have one offer, but got a second as well!
-JOHN & SUSAN SCHUMAN
15. How Homes Sell
The Determining Factors Buyers Use to Evaluate
your Home
The marketing I will do to promote your home has
only one purpose - to increase awareness among
potential buyers leading to in-person showings.
Once buyers reach your front door, the job of
marketing is over.
Your home must now compete with other homes in
two areas;
Features and Price.
If your home has more features that appeal to buyers -
or your home is priced lower than comparable homes
- your home will stand out as the better value.
Conversely, if your home lacks the features that
potential buyers desire, your only option is to compete
on price.
To be effective, your home should stand out as one of
the top two to three best values in your immediate
market place.
16. Pricing
Paving the Way for a Successful
Sale
Accurately pricing your home is the single most
effective way to ensure a successful sale. This
cannot be overemphasized enough. It is the most
important determining factor.
No amount of marketing can sell an overpriced
home.
Oftentimes, sellers are tempted to list their home
with the agent who quotes them the highest
price.
Please keep in mind, the agent doesn’t set the
price, the seller doesn’t set the price - the market
will set the price, or value, for your home.
Factors that Influence Market Value
• Supply and Demand
• Economic Conditions
• Asking and Selling Prices of
Competing Homes
• Your Home’s Condition
• Buyer’s Perception of your Home
Factors with Little or No Influence on
Market Value
• The Price the Seller Paid for the House
• The Seller’s Expected Net Proceeds
• The Amount Spent on Improvements
17. Pricing
Providing a Professional Appraisal
The most effective method of pricing your home is to
have a professional appraisal. When you list - and close
- your home with me, I’ll pay for a pre-listing appraisal
by a reputable and respected appraisal firm.
Benefits of having a professional appraisal:
• You receive an unbiased, third party opinion of the
market value of your home by a trained professional.
• You are positioned to quickly recognize and respond
to a market offer.
• You are positioned to effectively challenge a low
lender’s appraisal of your home, maintaining your
higher contract price. A lender will consider a well-
known appraisers valuation - they will not consider
an estimate provided by a real estate agent.
• You avoid the common practice of a real estate agent
“buying your listing” by suggesting a higher price
than can be achieved. Because the agent would then
be reluctant to suggest a price reduction early in the
marketing process, you lose valuable time during
those critical first several weeks on the market.
18. Condition
Preparing Your Home for a Successful Sale
As stated earlier, the condition of your home plays a huge role in
getting it under contract and eventually sold. Therefore, there is great
benefit to making sure your home looks its best prior to putting it on
the market.
In addition to sprucing up your home to make it look it’s best, there
are also small remodeling jobs that will pay off at resale once your
home closes. I can advise you about specific improvements that will
increase your home's marketability and value prior to getting it on
the market.
Addressing and repairing problems/improvements early in the
marketing process places you in control, eliminating the stress of
making repairs on the buyer’s schedule. Having your home in move-
in condition also helps you avoid delays to closing and demonstrates
to buyers, agents and the buyer’s home inspector that your house has
been very well maintained. We want buyers to focus on how they
would live in your home - not what they would have to repair.
Additionally, your house will stand out from the competition as a
better value and command a higher price.
I will also recommend trustworthy, professional contractors to
address any repairs that are needed. The extent that these repairs are
made will directly affect your listing price. You have the ability to
command a higher asking price, and substantiate it, when your home
is in top condition.
19. Condition
Home Warranty
While your home is listed with us, it
will be covered by a nationally-
recognized home warranty from First
American Home Buyers Protection
Corporation. The benefit to you is that
many of the normal day-to-day
repairs are covered under this plan
while your home is listed.
By advertising a comprehensive
warranty for your home, we increase
buyer confidence in your home and set
you apart from the competition.
20. Marketing
Marketing Your Home for a Successful Sale
Your home is now looking great and priced
accurately.
Let’s show it to the world!
The marketing of your home will reflect research
of how buyers search for and purchase homes
within your area.
• 95% of buyers use the Internet during their
home search.
• 85% of all home sales in Atlanta are co-
brokered. This means there is a listing agent
who represents you, the seller, and another
agent who represents the buyer of your home.
As a result, marketing to Realtors® is our most
productive activity.
• The most effective way to get the attention of
productive agents and buyers is through
accurate pricing and great photography.
21. Marketing
Professional Photography
Our Pictures
Their Pictures
After your home is staged, I will pay to have
your home photographed by a professional
photographer.
With 95% of buyers using the Internet to
search for homes, professional photography is
essential to any comprehensive marketing
plan.
The amount of online traffic your home gets
will greatly outweigh the amount of foot traffic
it will receive. Getting, and holding, the
attention of online viewers with professional
photography is one way to increase the
probability of an in-person showing.
“Buyers perceive homes with professional
photography to be worth, on average, 12%
more than the actual price.”
The Wall Street Journal
22. Marketing
Internet Marketing
Your home will be featured on it’s very own,
custom property website. Having this
feature allows buyers, as well as other
agents, to have an unobstructed view of
your home without other properties or
advertisements distracting them.
Your home will also be uploaded to both the
GAMLS and FMLS, Atlanta’s two premiere
multiple listing services. Along with
professional photographs, we will also write
a detailed and accurate home description
highlighting all of the best features of your
home, catching other agent’s eyes and in
turn attracting potential buyers.
Throughout this process, our team will send
you updates and links to these sites so that
you can see exactly how your home is
displayed to the world.
23. Marketing
Mobile Marketing
Your home will also be accessible by mobile
devices via the cutting edge Keller Williams
search app compatible with all smart phones.
All of our custom single property websites
that we create for our listings are formatted
for mobile devices as well.
Today’s tech savvy consumers are bombarded
with information daily, and expect the
information they do need to be accessible
from anywhere quickly. Potential buyers will
have no trouble at all finding out about your
home from anywhere at anytime.
24. Marketing
Internet Marketing
I will place your home on the
world’s leading real estate web sites
for unmatched exposure.
Here are just a few of the sites where
your home will be found. . .
25. Marketing
Internet Marketing
Your home will be featured on our
Keller Williams web site where it can
be seen by thousands of daily visitors.
Your home will also be directly
accessible by nearly 700 other Keller
Williams market centers and over 100
thousand KW agents across the globe.
Additionally, all open houses that are
scheduled will be promoted through
both of Atlanta’s premiere multiple
listing services as well as numerous
other sites. This allows for a greater
probability of foot traffic for potential
buyers.
26. Marketing
Direct Mail and Email Marketing
I will market your home rigorously through
direct mail with just listed postcards. These
cards solely feature your home on them and
go out to hundreds of homes within the area
of where your property is listed.
Additionally, I send out a monthly e-
newsletter which is distributed to nearly 700
contacts in my database and will showcase
your property as a featured listing.
27. Marketing
Marketing to Other Agents
As stated before, 85% percent of all home sales
in Atlanta are co-brokered, meaning that the
buyer is also represented by an agent. With that
being said, other agents are some of the most
important people to market to.
Your home will be featured on both the GAMLS
and FMLS; the two premiere multiple listing
services throughout the state. These sites are
designed to facilitate cooperation with other
brokers in pairing sellers with other agent’s
buyers. Your property page will include:
• Up to 40 oversized photos
• Detailed descriptions of your home.
• Interactive maps
• Open house notices
• Lead generation forms for potential buyers
Your home will also be sent out to hundreds of
realtors in my database through just listed email
blasts. In addition, I will host special broker
open houses to give other agents an opportunity
to experience the home firsthand.
28. Service
What Else can you Expect from Me
In addition to the services we’ve covered, you
can expect me to provide the following:
• Attentive service provided by our team,
focusing on your wants, needs and
questions throughout the listing, contract,
and closing process.
• Regular communications regarding every
aspect of our efforts and the results of those
efforts as well as any changes in the market,
including new listings, price changes of
competing homes, sales and how we should
re-position your property to remain
competitive.
• Assistance negotiating offers and preparing
contracts.
• Attending the closing to ensure all contract
provisions have been met and that you are
fully satisfied with the results of your sale.
29. Why Keller Williams?
There is a reason more and more agents are making the change to Keller
Williams Realty. Here's why it matters to you:
Knowledge
Powerful curriculum through Keller Williams University keeps us ahead
of trends, tools and advancements in the real estate industry.
Speed
Leading-edge technology solutions accelerate our efficiency and
productivity.
Teamwork
Contrary to other real estate companies, Keller Williams Realty was
designed to reward agents for working together – to serve clients better.
Reliability
Keller Williams Realty was founded on the principles of trust and
honesty, emphasizing the importance of having the integrity to do the
right thing and always putting the customers needs first.
Success
Keller Williams Realty is the fastest growing real estate company in
North America and in 2014 became the largest as well.
30. 30
Single Family Detached Residences
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
3Q 2016 Metro Market Report
Keller Williams Realty became the
NUMBER 1 real estate company in
the Atlanta Metro area in unit
sales during 2010 and has
maintained or increased that lead
every year through 2017
30
32. 32
Single Family Detached Residences
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
3Q 2016 Metro Market Report
Going further back in the
market cycle and using each
current-month’s active
listings divided by the
average of the previous 3
months of sales yields the
monthly supply (black line)
The history of monthly
active/sold/supply from Jan.,
2008 shows the magnitude
of the current drop in Active
Listings, from the high of
40,415 in July, 2008 to
13,780 (-65.9%) in
September, 2017 while
monthly sales increased by
+25.4% from 3,353 to 4,203
and the resulting supply of
12.1 months fell to 2.8
months (-76.9%)
32
35. 35
Single Family Detached Residences
Provided By ChartMaster Services, LLC exclusively for Keller Williams Realty
3Q 2016 Metro Market Report
A comparison of supply by
price range between
September, 2017 and
September, 2016 shows the
extent to which the
Supply/Demand
environment has changed
Each of these price ranges
remained in their same
position relative to a
Buyer’s/Seller’s market with
only minor changes year
over year
The overall change was
just -.2 month
35
36. Thank You
Thank you for the privilege and
opportunity to work with you. As always,
feel free to call me if you have any
questions. I look forward to meeting with
you and helping you achieve a successful
sale.
Marc Takacs
Realtor, ABR
Keller Williams Realty Midtown
1420 Peachtree St, Ste 100
Atlanta, GA 30309
Cell: 404.538.6849
Office: 404.604.3284
marc@in-atlantaga.com
www.LoveAtlantaHomes.com