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Social Media Marketing & SEO w/
            Tumblr
          Takeshi Young
       Technical SEO Project Lead
              Become, Inc
        takeshiyoung@gmail.com
Tumblr
Tumblr
202M monthly/visitors
    (quantcast)
Tumblr
202M monthly/visitors
    (quantcast)




9th Largest network of
    sites in the US
Tumblr
202M monthly/visitors
                                  96 million blogs
    (quantcast)




9th Largest network of
    sites in the US
Tumblr
202M monthly/visitors
                                  96 million blogs
    (quantcast)




9th Largest network of
                                  50% under age 25
    sites in the US
Brands on Tumblr
What is Tumblr?
What is Tumblr?



      +
What is Tumblr?



             +

• Blogging
What is Tumblr?



             +

• Blogging       • Feed
                 • Followers
                 • Sharing
Tumblr Dashboard
Benefits of Tumblr
Benefits of Tumblr
   1.Dofollow Links
Benefits of Tumblr
      1.Dofollow Links
2.Awesome Content Discovery
Benefits of Tumblr
      1.Dofollow Links
2.Awesome Content Discovery
   3.Great Testing Ground
Benefits of Tumblr
      1.Dofollow Links
2.Awesome Content Discovery
   3.Great Testing Ground
1) Dofollow Links
1) Dofollow Links
1) Dofollow Links
  1.From the Blog
1) Dofollow Links
  1.From the Blog
 2.From Blog Posts
1) Dofollow Links
  1.From the Blog
 2.From Blog Posts
  3.From Reblogs
2) Awesome Content Discovery
3) Great Testing Ground
Benefits of Tumblr
      1.Dofollow Links
2.Awesome Content Discovery
   3.Great Testing Ground
Applications
Applications
1.Get Your Brand on Tumblr
Applications
1.Get Your Brand on Tumblr
       2.Microsites
Applications
1.Get Your Brand on Tumblr
       2.Microsites
   3.Building Backlinks
Applications
1.Get Your Brand on Tumblr
       2.Microsites
    3.Building Backlinks
 4.Content Testing Ground
Content Ideas
1) Memes




http://bit.ly/seomeme
2) Animated GIFs




When a client asks me to get them number 1 rankings in Google



                        1.Tumblr
                      2.4gifs.com
                      3.gifbin.com
3) Quotes
4) Photography
Content Ideas
1.Memes (http://bit.ly/seomeme)
       2.Animated GIFs
    3.Quotes (as graphics)
4.Photography (especially B&W)
Grey Hat
Grey Hat




1.“Curating” Content
Grey Hat




 1.“Curating” Content
2.Reblogging Content
Grey Hat




    1.“Curating” Content
   2.Reblogging Content
3.Redirecting Your Tumblrog
Social Media Marketing & SEO w/
            Tumblr
          Takeshi Young
       Technical SEO Project Lead
              Become, Inc
        takeshiyoung@gmail.com

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SEO & Social Media Marketing w/ Tumblr