1. Social DRM and EPUB

2. libreka! is the joint ebook platform
of German publishers and booksellers
Industry initiative to market digital content
Enabling a competitive ebook market
Committed to open standards
open to all retail channels
open to all reading devices

3. libreka! is the joint ebook platform
of German publishers and booksellers
1,300 participating publishers
600 participating booksellers
2,000 websites using libreka! services
Services ranging from book search to widgets to ebook aggregator

4. Hard DRM forces the reader to...
• install new software
• register twice
• actively manage his licences
• select specific reading devices
• check for format compatibility
• check for specific usages

5. Social DRM allows the reader to...
• read on any device
• freely use the digital file
• copy, print and store with no restrictions

6. Watermarks and EPUB?
• developed by Frauenhofer Institute, the inventors
of MP3
• visible watermarks directly inserted in EPUB
• invisible watermarks inserted in several ways
(images alterations, blanks, codes,...)
• transactional watermark (name, transaction code)

7. Social DRM – a win-win alternative for readers and
publishers
• a cross-platform compatible, universally useable
e-book
• represents the best user experience
• strongly discourages piracy due to the nature and
number of watermarks
• allows for tracing and tracking pirated copies
• enables a variety of innovative business models

8. Social DRM – is it really safe?
• tracking program for all social DRM
e-books sold on libreka since Jan. 2010
• more than 600 sites covered
• vast majority of pirated books are scans
• NOT A SINGLE INSTANCE OF PIRACY OF
A SOCIAL DRM EBOOK DETECTED!

9. WHAT ARE WE COMPETING
ON?

10. Pirated Hard DRM Social DRM
Price ✔ ✖
✖
Compatibility ✔ ✖ ✔
Ease of purchase ✖ ✔ ✔
Ease of use ✔ ✖ ✔
Choice ✖ ✔ ✔

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