1. 2009.07.29

2. •
•
•
•

3. • / 19.99/26.99 = 0.74
• Kindle/ 9.99/19.99 = 0.5
• Kindle/ 9.99/26.99 = 0.37

4. • / 23.99/34.99 = 0.68
• Kindle/ 14.39/23.99 = 0.60
• Kindle/ 14.39/34.99 = 0.42

5. • /
• Kindle/ 9.99/19.95 = 0.5
• Kindle/ 9.99/19.95 = 0.5

6. • /
• Kindle/ 9.99/22.99 = 0.43
• Kindle/ 9.99/22.99 = 0.43

7. •
• Kindle/ 6.59/10.99 = 0.73
• Kindle/ 6.59/7.99 = 0.82

8. • BN /list 8.79/19.99 = 0.43
• BN /BN 8.79/12.99 = 0.67

9. • Kindle/ 9.99/14.95 = 0.67

10. • BN /list 9.99/14.95 = 0.67
• BN / 9.99/20.00 = 0.5
• BN / 9.99/11.96 = 0.83

11. • /
•
•
• Kindle
•
• Kindle Amazon
• Amazon 35%

12. Amazon
35% 65%
Kindle
Amazon
45%-29.95/year 55%
advantage
Google 63% 37%
Apple 70% 30%
** Kindle

13. Shortcovers 70% 30%
Scribd 80% 20%
Lulu 80% 20%
Smashwords 85% 15%

16. 15%
25%
35% B&N
50%
brand ...

17. author

18. author publisher printer distributor retailer

19. author publisher printer distributor retailer
10% 30% 10% 10% 40%

20. author publisher distributor retailer

21. author publisher e-store

22. author publisher e-store

23. author publisher e-store

24. author publisher e-store

25. author publisher e-store
33% 33% 33%

26. • Collections, Title by title
• One time only, Chapter by Chapter
• Subscription ( )
• Kindle blog : Amazon 30%
• Hello? You already sold me that in print (Both should be
about 125% of print. Online only should be about 50-75%
of print.)
• Freemium ( DRM)

27. • = 60 ～80
• /
eStore = 7/3
•
20%～30

28. CC via Flickr: http://www.flickr.com/photos/arendle/381207331/