1. A house of Complete Concept….
info@rnr-bd.com/ naher.rea@rnr-bd.com
www.rnr-bd.com

2. • Was established on 13th May 2012 as a research-based social and marketing solution
company that is dedicated to gathering and revealing insights across Bangladesh that matters
to its client.
• It tackle those complex marketing challenges that organizations can take advantages by
leveraging R&R’s diverse, creative marketing experience.
• Thereafter, to translate the insights to uncover into meaningful strategic recommendations
and impact business growth.
Research & Resources
About Us
www.rnr-bd.com

3. Background
Research & Resources
Though we have started our business under the name of Ideas and
Implications (I&I), but for the business expansion of research purposes,
research ideologies and some other research development opportunities
we are now revolved to Research and Resources (R&R).
www.rnr-bd.com

4. While endeavoring the endless pursuit of perfection by providing superior strategic
decision and effective recommendation to the clients R&R will thrive to put a new
definition where business means development of society as a whole.
Mission
R&R is a research company dedicated to gather information through the field of research that
would help organizations to better understand the market for superior strategic decision and
offer effective recommendation.
Vision
• Quality Field Work
• Routine follow up
Values
• Timely Data Delivery
• Objective Based field work
www.rnr-bd.comwww.rnr-bd.com
MISSION, VISSION & VALUES,

5. • Recruitment & Selection
• Focus Group
• IDI
• Expert Interview
• Observations
• Demonstration
• Documentary analysis/ Desk
Research
• Moderation facilitation
• Audio Visual support (with
viewing facility)
• Transcription (on need basis
24/48 hrs.),
• Interpretation , etc.
• PAPI
• CAPI/ CAWI
• Mobile based data collection.
• Link
• PLM
• CLT
• Usage and attitude Study
• Demographic surveillance
Survey
• Online survey
• Consumer profiling
• Panel Survey
• Tracking
• Customer satisfaction study,
etc.
Research Fieldwork
Services
www.rnr-bd.comwww.rnr-bd.com
WE OFFER,

6. • Data Entry
• Data Cleaning
• Data analysis using
• SPSS
• FoxPro
• Office tools
• Coding and Indexing
• Content analysis
• Basic level or the
manifest level
• Higher level or latent
level of analysis
Qualitative Quantitative
Data
Management &
Analysis
Services
www.rnr-bd.com
WE OFFER,

7. •A quality market research report can be generated only through collection of
reliable data through its field force. This belief has induced R&R to take
stringent quality control measures for ensuring the reliability and accuracy of
data. The steps taken in this regard are:
•New recruits of Field Interviewer as part / full time basis has to go through a
number of tests before induction into R&R. The newcomers are thoroughly
oriented with market research interview techniques, Do’s and Don’ts of field
work by the Authority. It is only after such rigorous screening procedure that
someone is allowed to take part in a particular project brief.
Quality check is strictly controlled by the TOP MANAGEMENT
All types of back checks are made within 48 hours of the call
/interview
www.rnr-bd.com
QUALITY CONTROL…

8. • Skilled, Professional and committed
Recruitment Team in at divisional level.
• Arrangement of decent venue at competitive
price and prominent locations all over
Bangladesh.
• Experienced poll of Moderators for conduction
of FGD, IDI, KII, Workshop etc. across
Bangladesh.
• Up-to-date & modern technological support to
facilitate proper conduction of qualitative
study and Poll of other support personnel from
renounced institutions for Transcription,
Simultaneous translation, note taking activity,
etc..
Qualitative
&
Quantitative
Need based panel Recruitment
Highest level of Quality
assurance
Timeliness
Good Transcriber poll
Quality Transcription delivery within 48 hours
Need based observation any where in
Bangladesh
Readiness for field work at any
time
www.rnr-bd.comwww.rnr-bd.com
OUR STRENGTHS,

9. Qualitative
&
Quantitative
www.rnr-bd.comwww.rnr-bd.com
Divisional
Local Team
Experienced
Field Team
Independent
QA team
Strong Data
Mgt. Team
OUR STRENGTHS,

10. Few Snapshot of our work,
www.rnr-bd.com
Vietnam Dairy Study on Child Product
World famous child food & milky products manufacturing organization is Vietnam Dairy.
A study to understand consumer perception of Cereal baby food, Infant milk, liquid milk,
UHT milk , Cerelac Khichuri and Sweet condense milk.
The study was devised with 3 FGD with mother who having 06 to 12 month baby, 6 IDI with
Tea shop & Restaurant owner and 9 IHV with mother having kids.

11. Few Snapshot of our work,
www.rnr-bd.com
Study of Winter Tale
A study on Grocery & Cosmetics shop for Unilever Bangladesh Ltd. In Dhaka rural/urban,
Shatkhira rural/urban, & Rajshahi rural/urban.
The study was devised 24 IDI with Grocery & Cosmetics shop owner , 24 ethnography
with different Grocery & Cosmetics shop owner, 2 FGD with Grocery & Cosmetics shop
owner,.

12. Few Snapshot of our work,
www.rnr-bd.com
Study of Grandslam
Pran is one of the leading brand in Bangladesh, which approach to
all kinds of agro processed food products maintaining its quality
and hygiene.
Grandslam is a study of consumers who regularly have snacks at
home and specially knows about different tastes of Chanachur.
It was a Qualitative study of Pran Chanachur, which has been held
in the centers of Dhaka, Comilla, Narayangonj and Khulna. It had
both the FGD and Family IDI.

13. Few Snapshot of our work,
www.rnr-bd.com
Study of GQ - 3
This study was based on healthy drinks. The FGD was done
with the mothers who regularly feed healthy drinks
(Horlicks) to their children and those mothers who do not
feed any kind of healthy drinks.
12 groups of FGD took place in Dhaka and 4 groups of FGD
were in Chittagong.
While doing this study we also showed them 2 TVC and
collect their opinions about it.

14. Few Snapshot of our work,
www.rnr-bd.com
Study of TEPCO
Based on the government economical fund, if a
commercial space is build up in Gulshan then what will
be the approximate rent and how much space will be
required. For all these information study went on with
the owners and renters of 120 commercial
buildings/office at Dhaka Kawran Bazaar and Gulshan.

15. Few Snapshot of our work,
www.rnr-bd.com
Pharmacy Study of EMAMI
This study has been census about the available medicines of
Ayurvedic/Herbal/Unani in all the pharmacies of Dhaka Metro, Sylhet, Habigonj,
B.Baria, Norail and Jessore. Moreover we also communicate with 50 doctors, did
Household survey on 100 consumers and 50 manufacturers of
Ayurvedic/Herbal/Unani.

16. Few Snapshot of our work,
www.rnr-bd.com
Study of Hyperdive
This study includes the FGD of women who consumes
different branded tea. We collect their opinions on
the packet of different brands and about their
perceptions if any change occurs in the packet of
Tetley.

17. Few Snapshot of our work,
www.rnr-bd.com
Study of Smarty
This study is about the young generation people who uses Smart
Phone. It also includes the consumer who do not use smart phones.
FGD took place at Dhaka center with Collage students, University
students & young professionals people.

18. Few Snapshot of our work,
www.rnr-bd.com
Study of Berger car paint
This study has been census in each and every particular garage of Dhaka, Comilla,
B.Baria, Jessore and Sylhet. We also did survey all car paint selling shops and
painter also who belongs there.
Our main objective was to know the price of the paints, what cost of paint is
required in a month, which brand are uses there,

19. Few Snapshot of our work,
www.rnr-bd.com
Study of NEW NEWS 2
Basically it was a Pack-test qualitative study. Our study includes the
consumers who use one or two different brands of detergent powder.
Our main objective was to know their perceptions about detergent
packets. For this we showed them packets of various designs and the
FGD took place in Dhaka center.

20. Feasibility study on automated brick
A study on the feasibility of automated bricks for Stone Bricks in
Dhaka and western belt of Dhaka. The study was mainly focused on
measuring the aspect of acceptability of such bricks among its
consumers and sellers.
The study was devised with 4 FGD and 12 IDI followed with 250 F2F
interview of each of the 4 panel i.e: Brickfield Owners, Brick Sellers,
Industrial Buyers & Individual Buyers. The study was supported with
few visits of the “transformation interested” Brickfield owners to the
factory of StoneBrick followed by small seminars.
Few Snapshot of our work,
www.rnr-bd.com

21. Few Snapshot of our work,
www.rnr-bd.com
Consumer Study On leather footwear
A study on the buying behavior of footwear customer in Dhaka and
Chittagong for Bay Tanneries Ltd.
The study was devised over a sample of 1000 respondent across each of
these centers with the sample grouped into several categories based on
Demographical factors. Several customized mystery shopping were
conducted on 6 prominent locations of Dhaka over a sample of 18.

22. Few Snapshot of our work,
A Consumer Behavior Study on Denim Jeans
Youth oriented Random Street intercept in PAPI methodology,
conducted in Dhaka over a sample of 1000 respondents after
conduction of a group of FGDs and IDI with the Consumers
and Retailers to assess the consumer buying behavior
towards Denim.
The study was initiated for Panache Bangladesh, an
international sourcing company that has been exporting
apparels and accessories for numerous international retailers
like H&M, Marks & Spencer for over a decade.
www.rnr-bd.com

23. Few Snapshot of our work,
www.rnr-bd.com
D2D study for Shwapno
A door to door study conducted on Behalf of Shwapno Across 2
sq. km of their 22 outlets in Dhaka. The study was based on
creating a consumer profile that accumulated to 1,10,000
household profiles to be used for their pr motional campaigns.
The study also gathered selective information on their
perception of super-shop and its product along with their
preferences in different FMCG products.

24. Few Snapshot of our work,
www.rnr-bd.com
Mystery Shopping for OTOBI
The study was initiated to assess Sales people
knowledge, their extent of customer service based on
several indicators like attitude, orientation with the
goods, facilities for purchase from the specific store etc.
15 Outlet Mystery shopping were conducted at different
outlets of OTOBI at Dhaka, Sylhet, Chittagong.

25. Few Snapshot of our work,
www.rnr-bd.com
D2D profiling and Diary study
The study was Conducted for G-Mart an upcoming
shopping mart in Bangladesh to draw a rough
understanding of consumer buying behavior and gathering
a consumer profile for upcoming promotional activity.
The study comprised of Diary study of 15 days of 40
purposively selected respondent in addition to gathering
a total of 2,500 consumer profile across 4 regions of
Dhaka.

26. Few Snapshot of our work,
www.rnr-bd.com
Web Community Study (Anun Bd.)
A study to understand consumer perception of certain online
community users towards fast food items across the few
centers of Dhaka (Khilgaon, Rampura, Banasree, Badda) with
association with Anun HD.
The study was initiated over a sample of 450 web community
respondents residing in those areas. The data gathered
through online script were collected and analyzed to gain
understanding of the subject.

27. Few Snapshot of our work,
www.rnr-bd.com
Android Device Based Restaurants Profiling
It was based on collection of information from different
restaurant of Dhaka city and update it on software which
was named by Harriken.com.
To help the Foodie by introducing a apps where they can get
2000+ restaurant details and its food availability thus they
can enjoy the food in a convenient way.

28. www.rnr-bd.comwww.rnr-bd.com
SERVICES RENDERED TO,

29. Following are few of the remarkable studies that R&R team has experience of:
B2B
Huawei Telecom Study – (TNS India)
TATA Dealer Study (TNS India)
HSBC trade Confidence Study (TNS India)
Hospital Study – Feasibility study on Neurological Hospital in Dhaka (Frost &
Sullivan)
Cholera Vaccine acceptability study (Net Reactions, India)
Contraceptive Forecast Study in Bangladesh –physician & store keeper (Ipsos UK,
Bill & Melinda Gates Foundation)
Influencer - Study on Telecom industry in Bangladesh (TNS India)
Etc.
www.rnr-bd.comwww.rnr-bd.com
TEAM EXPERIENCE,

30. Following are few of the remarkable studies that R&R team has experience of:
B2C
BBC Bulletin - Consumer Perception Mapping (TNS India)
Product and Attitude Test (Ipsos India)
Life Style Study (Intage Japan)
Fragrance and acceptability study on Wheel Bar (Ipsos Japan, Symrise Scent & Care)
Telenor Brand Awareness Study –User FGD (TNS India)
Mystery Shopping, Retailer & Intercept – (Airtel)
Brand Tracking (Bajaj & Robi)
Contraceptive Forecast Study in Bangladesh-consumer (Ipsos UK, Bill & Melinda Gates
Foundation)
2 wheeler study – CSS (Frost & Sullivan)
CLT on Smoker – (PMI)
Etc.
www.rnr-bd.comwww.rnr-bd.com
TEAM EXPERIENCE,

31. Md. Tagul Islam
CEO
Experience is the word that can be synonymous to T. Islam. Started his job in subsequent
field from the year 2002 he is now one of the eminent professionals who deals with
operational strategy & formulation development.
Possess massive knowledge about Market & Social Research and have directed and
conducted various prestigious research work in Bangladesh with various local and
international NGOs and Social Organizations.
The problem solving artistry that can actually resonate the core idea behind the
problem, dismantle them into pieces to be corrected in right order again efficiently and
effectively; is the ability that gives T. Islam the edge.
In a nutshell he is a man of total deliverance from strategy formulation to on field
operation & execution.
During the 16 years of working experience Mr. T. Islam has passed his 10 years in The
Nielsen Bangladesh a world renowned research organization where he conducted
crucial projects on Brand tracking, CSS, EQ study, Mystery shopping, Opinion pool, media
survey, FGD, IDI, CLT etc.
Working on the same field onwards in these many years makes him indomitable both in
the subject knowledge and experience.
www.rnr-bd.comwww.rnr-bd.com
Our People,

32. With a vision of working in a competitive environment with excellent
communication and organizational skill Samsun Nahar Rea believes in her
competencies.
Samsun Nahar Rea has excellent verbal, written and communication skill along
with the organizational, scheduling and planning skills. She holds the ability to
juggle different priorities and meet deadlines.
she is now one of the eminent professionals who deals with operational strategy
& formulation development
She adept in helping clients from problem identification to actionable
recommendations.
Prepare operation & filed quality report for the top regional management,
coordination, maintaining liaison with research and analysis team, prepare field
cost estimate and logistic plan and last but not the least monitoring field
controller’s and field supervisors activity are his area of expertise.
Beside the communication skills she bears exclusive computer literacy like 3D
Studio Max, Auto CAD 3D/2D and detail knowledge of MS-Office.
Samsun Naher Rea
Head of Operation
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Our People,

33. The problem solving artistry that can actually resonate the core idea behind the
problem, dismantle them into pieces to be corrected in right order again
efficiently and effectively; is the ability that gives Subrina the edge.
A lot of experience in academic and business research provides her the upper
hand to relate theory with practical to ensure flawless research process.
Subrina specializes in research execution and has a proven capability to handle
and aid globally as well as locally conducted studies.
Her area of interest lies in understanding Human Psychology and behavior in
regards to various environmental stimuli. Integrity and commitment with the
eagerness of learning something new in his own simplest way makes her the
epitome of class.
Subrina Hena
Sr. Executive Client Services
www.rnr-bd.comwww.rnr-bd.com
Our People,

34. Monir Hossain
Head of Data Management
15 years of experience, the ability to handle a large scale sample size
ranging from 60000 to 115000, 500 successful data entry and managing
projects. Well, the numbers says it all.
A brief introduction of Monir Hossain is, he one of the most experienced
person and probably the best one in the field of data management in
the history of research in Bangladesh.
Started as an executive in computer operations back in 1995 he has
been working in renowned international research farms like Nielsen in
data sector as the key person.
At present he is playing the role of Head of Data management. The
credence, persistence and professionalism let him climb the ladder of
excellence in the relevant field.
Monir Hossain is proficient in making database using MS FoxPro, Visual
Foxpro, MS Access, MS Excel and statistical software SPSS. He has
several training course on computer networking, secretarial course.
www.rnr-bd.comwww.rnr-bd.com
Our People,

35. Our People,
10 years of experience in exclusive qualitative research.
Extensive training taken with one the best Qualitative Agencies in
the country, Exclusive research training taken from India Head
office.
Extensively qualified in writing proposal, discussion guides, and
report writing;
Types of Studies conducted: Ad and Concept test, Brand Equity
study, Category understanding study , U & A study, Social
Epidemical study, Trigger & Barrier Studies, Exploratory Studies etc.
Key sectors - FMCG, Tobacco, Personal Care, Telecom, Service
industries (hospital & school), Social bodies and number of
international clients
Samira Mostafa
Sr. Qualitative Consultant
www.rnr-bd.com

36. Our People,
Samsul Arefin
Quantitative Consultant
Worked as a Consumer Insight Market Researcher at Nielsen for more than 2 years
Worked for different organizations including Danish foods (Partex), Eastern Bank
Limited, Corona Group in Brand and Communication Department.
Directly supervised Research projects like : -
Mystery Shopping Survey for Bank Al-Falah, The City Bank Limited, Eastern Bank
Limited.
Customer engagement program for HSBC Bank and Customer Satisfaction Survey for
Eastern Bank Limited (priority Banking) .
Retailer Satisfaction Survey for Dutch Bangla Bank Limited.
General Consumer Tracking Study (GCTS) and Build-up Funnel Tracking study for Philip
Morris International (Marlboro).
Market feasibility study for different Pharmaceuticals like ROCHE, Sanofi-Aventis,
Novo-Nordisk, Western Union, Petredec, etc.
Retailer Satisfaction study for Petredec, Dutch Bangla Bank Limited, Western Union.
Industrial Research for Mitsubishi Bangladesh Liaison Office
www.rnr-bd.com

37. Integrity driven and forward thinking leader with a natural charming ability to engage
clients, keenly gauged and targeting their needs. Adopt at multitasking, committed to
quality and excellence.
An exceptional leader who is able to develop and motivate others to achieve targets,
She can demonstrate a strong ability to manage projects from conception through to
successful completion.
A proactive individual with a logical approach to challenges, She perform effectively
even within a highly pressurized working environment.
Highly motivated, goal oriented with fourteen Years of progressively responsible
position gaining solid experience and knowledge of MARKET RECEARCH industry.
She has been working as a moderator as well as research consultant since eight years.
She has experience of working as a moderator for commercial and social projects,
FGDs and DIs.
Experience in Content Analysis and Templates for different projects. Experience in
Ethnography studies Especially for Diabetic patients as well as family consumer
products for some commercial products, Shop along for garments ,home appliances,
consumer products etc.
Mausumi Basu
Overseas Consultant
www.rnr-bd.comwww.rnr-bd.com
Our People,

38. Serving one of the top most research firm the intensity of perfect
data acquisition is one the challenges that Md. Abul Mansur Helal
has been doing successfully since 2010 to till date.
He has played roles like field investigator, field supervisor and field
controller in the field of data acquisition.
He has worked in 84 different projects as supervisor and field
controller. Later as a field executive Md. Abul Mansur Helal bears
the responsibility of the field work team coordination, receiving
reports from FS and submitting them to concern Management. He
also has hands on handling the financial part of field operations and
Data acquisitions.
www.rnr-bd.com
Md. Abul Mansur Helal
Field Executive
www.rnr-bd.com
Our People,

39. Accomplished BBA from Independent University, Bangladesh.
Prior to worked with ctMRS, have worked as a Key Account Executive at The
Daily Dhaka Tribune .
Specialized in improving client relations by maintaining high levels of
positive interaction. Possess excellent interpersonal & communication
skill.
Excellent facilitation & interpersonnel communication skill.
Expertise in developing new business opportunities through communication .
Expertise in developing product and brand; managing relation to customers;
planning & forecasting strategic marketing; managing supply chain.
Expertise in identifying market segments, estimate market demands and
position different communication tools
Able to do market research independently and executed a dissertation in
BBA program.
Maintaining an effective relationship with the clients
www.rnr-bd.com
Meheraj Mansur
Sr. ExecutiveClient Services
Our People,

40. Operation In-
charge
Central FC
Regional FC
FS
FI
Region Team Members
Dhaka Md. Rafiqual Islam
Md. Ashraful Islam
Sumaya Khan
Chittagong Tanjina Islam (Mishu)
Md. Wahid
Khulna Fatima Akter
Habibur Rahman
Rajshahi Imtiaz Ahmed Jony
Shakir Ahamed
Barisal S.M. Saeduzzaman
Kazi Saleha Hamidhy
Sylhet Sumaya Khan
Pancham Das
Rangpur Md. Asaduzzaman
Morsheda Khatoon
Field Structure
www.rnr-bd.comwww.rnr-bd.com

41. Research & Resources
Flat # 4/A, H. No # 5,
Ma Amena Tower,
Shah Ali Bag, Mirpur – 1,
Dhaka - 1216
Email
info@rnr-bd.com/info.rnrbd@gmail.com
naher.rea@rnr-bd.com/naherrea.rnr@gmail.com
Phone
01777519325
01819830370
www.rnr-bd.com
A house of Complete Concept….
www.rnr-bd.com
Contact us…

42. www.rnr-bd.comwww.rnr-bd.com
Thank You