A presentation from Dr. Stephen Huhn

5. Menlo Park - Ratio Progression 2011
122%
110%
93% 94%
90%
87%
85%
82%
79%
76% 76%
72%
37%
33% 35%
29% 29% 30% 28% 29%
26% 26% 27% 28%
26%
19% 21% 20% 20%
17% 17% 18%
17% 14% 15% 15% 10% 14% 14%
14% 12% 15% 12%
12% 10% 11% 9%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Socks Insoles Bras Apparel

6. FIT Ratios
140%
119%
120%
100% 92%
80%
60% 53%
40%
25%
20%
0%
Actual 2011 Goal 2012
Inserts Socks

7. %Sold by Class
70%
60% 59%
50% 46%
40%
33%
30%
22% 21%
20%
19%
10%
0%
Actual 2011 Goal 2012
ACC APP SHO

8. $Sold
$3,000,000
$2,800,000
$2,500,000
$2,000,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
2011 Sales 2011 Sales if…

9. $Sold
$3,500,000
$3,000,000 $2,940,000
$2,500,000
$2,100,000
$2,000,000
$2,000,000
$Sold
$1,500,000
$1,000,000
$500,000
$-
2011 Sales 2012 Sales 5% Growth 2012 Sales 5% Growth if…