1. Deike Wolter Lynn Jungblut Monique Back Nadia Shagoury
B u s i n e s s p l a n

2. Address:
21, rue d’Anvers
L-1130 LUXEMBOURG

3. Our Company Profile
Company’s law: Public Limited Company
(SA = société anonyme)
Shares minimum price: 5€
Shareholders: individuals (students, teachers,
friends, …) and companies accepted

4. Board of directors
Administration
Accounting
Buying
Selling
Marketing IT
Human resources

5. Our Product: IDEA
Daily course 17.04.2013
1,90 €
14,166 DKK
Be Green!
291,873 ISK
49,0829 CZK

9. Target group
Wide target group, mostly students and teachers

10. Substitute products
5,94 €
3,35 €

11. Market analysis
SWOT analysis
Strengths
Good quality
Reasonable price
Respecting the environment
Weakness
Very long delivery terms
Opportunities
Use for all the people
e-commerce (online-shop)
Threat
Strong competition

12. Price
Discounts for big orders:
10% for 50 pieces
15% for 100 pieces
20% for 200 pieces
0%
20%
40%
60%
80%
100%
Price
Profit
Transport
Marketing
Production
1,90 €

13. Delivery Terms
4 weeks
Ipsofacto Idea S.A. Delivery Customer

14. Financial Plan
Costs for the product: 1050 €
Marketing: 150 €
Transport: 200 €
Estimated turnover: 1900 €
Profit: 500 €
Scenario for 1000 pieces

15. Company’s bank account
Account holder
IDEA S.A.
Account number
IBAN LU560023 1933 1458 5600
Bank identification code (BIC)
BILLLULL

16. Advertising
Facebook
Flyer
QR-Code
School-Newsletter
Website