1. Advertisements commonly include discounts and savings, a
popular high street store like M&S is well known and aimed at
older women.
Discount is bold
A lot of white and bright,
space but the vibrant and
different eyecatching as it
colours space is its main
that out selling point.
Includes attractive woman sporting M&S clothes which
correspond to the season, probably autumn or winter.

2. Includes the product,
being the largest
Orange of the
aspect of the
juice is
advertisement,
continued into
excluding the title.
the
advertisement
to separate the
vitamin waters
properties from
‘OJ’ Includes snappy pun
from title which is
humorous, includes
intertextuality of a mug
shot perhaps, carries a
criminal theme.
Includes facts and figures

3. Uses same large
‘discount’ sign Plays on the fact
similar to M&S that kitkats are so
advertisement, good, there is no
however this is need for innovation
different as the and likes to keep
KitKat is exactly traditional.
the same.
Applies perhaps to
state of economy
‘in times like
these’ is now and Graphology is simple
up to date. and unique, a lot of
white space but the
vibrant red catches
your eye.

4. More of a local advertisement for
kickboxing, offers graphics and is
visually stimulating.
Includes website and phone number but no
location, quite vague.

5. This is an Features pictures
advertisement I of gold, money,
would like to plays on the fact
create as it can be that people need
very easy to money in recent
make. Gold is also harsh economic
popular to sell times.
right now and will
correlate to the
time.
Includes what you
can sell, precise
and straight to
the point.
FREE is in bold red letters to catch the eye
and make the advert seem more
appealing.