1. Advertisements commonly include discounts and
savings, a popular high street store like M&S is well
known and aimed at older women. Discount is
bold and
bright, vibrant
and
A lot of white eyecatching
space but as it is its main
the different selling point.
colours
space that
out
Includes attractive woman sporting M&S clothes which
correspond to the season, probably autumn or winter.

2. Includes the
product, being the
Orange of
largest aspect of
the juice is
the
continued
advertisement, excl
into the
uding the title.
advertisemen
t to separate
the vitamin
waters
properties Includes snappy
from ‘OJ’ pun from title which
is
humorous, includes
intertextuality of a
mug shot
perhaps, carries a
criminal theme.
Includes facts and figures

3. Uses same Plays on the fact
large that kitkats are
‘discount’ so good, there is
sign similar to no need for
M&S innovation and
advertisemen likes to keep
t, however traditional.
this is different
as the KitKat
is exactly the
same.
Graphology is
simple and
Applies unique, a lot of
perhaps to white space but
state of the vibrant red
economy ‘in catches your eye.
times like these’
is now and up
to date.

4. More of a local
advertisement for
kickboxing, offers graphics
and is visually stimulating.
Includes website and phone number but
no location, quite vague.

5. This is an Features
advertisement pictures of
I would like to gold, money,
create as it plays on the
can be very fact that
easy to make. people need
Gold is also money in
popular to sell recent harsh
right now and economic
will correlate times.
to the time.
Includes what
you can
sell, precise
and straight to
the point.
FREE is in bold red letters to catch
the eye and make the advert seem
more appealing.