Presentation of a Paper at the the World Media Conference in Bogota, Columbia in June 2010, pictures copyright by Julia Christophers

1. What can we learn from Game Leaderhsip? Bogotá, June 05th, 2010 Tobias Scholz picture copyright by Julia Christophers

2. “ Tobias Scholz: What can we learn from Game Leadership? Current Situation ” If you want to see what business leadership may looklike in three to five years, look at what’s happeningin online games. Byron Reeves, Stanford, 2007 picture copyright by Julia Christophers

4. Tobias Scholz: What can we learn from Game Leadership? Why is it important picture copyright by Julia Christophers Media-affine and game-affine generation 80 % of managers under 34 years have video-game experience Gamer grow up and learn intrinsically the principles of game leadership

6. Case 1: World of Warcraft Tobias Scholz: What can we learn from Game Leadership? Release: 2004 Developer: Blizzard Entertainment Genre: MMORPG Subscribers: 11.5 million Avg. Playtime: 683 min. per week Costs: $14.99 per month picture copyright by Julia Christophers

8. Tobias Scholz: What can we learn from Game Leadership? Case 1: World of Warcraft Employment Security There is always a place to work Incentive Pay The next level is always near Information Sharing Wowwiki is the 2nd biggest wiki in the world Participation and Empowerment Without it, player will fail and quit Self-Managed Teams Temporary challenges of leadership Training and Skill Development Easy to identify and to become better Cross-Qualification and Cross-Training Player can learn other classes direct and indirect Promotion from within Over time high potential will be discovered picture copyright by Julia Christophers

9. Tobias Scholz: What can we learn from Game Leadership? Case 2: Counter-Strike Release: 1999 Developer: Valve Genre: Tactical Shooter Sold Copies: 10 million Prize Money: over $1 million in 2007 picture copyright by Julia Christophers

11. Tobias Scholz: What can we learn from Game Leadership? Case 2: Counter-Strike Employment Security There is always a place to work Information Sharing Watch, learn and implement Participation and Empowerment Without it, player will be kicked out Self-Managed Teams Without a coach, teams are always on their own Training and Skill Development Necessary to get better and hold the level Cross-Qualification and Cross-Training Player specialize in the field they are best Symbolic Egalitarianism No customization for the avatars for anybody picture copyright by Julia Christophers

13. Tobias Scholz: What can we learn from Game Leadership? Bring Fun Back Leadership needs to bring fun back to work! Case 1: World of Warcraft Player can have fun everywhere and every time -> trains interpersonal skills Case 2: Counter-Strike Player can only have fun at playing -> trains skills to work under pressure picture copyright by Julia Christophers

14. Keep raising the Bar Tobias Scholz: What can we learn from Game Leadership? Work should be challenging but not overwhelming! Case 1: World of Warcraft Player sees the next level and will be motivated -> invests time -> learns new skills -> gets immediate feedback about improvements picture copyright by Julia Christophers

15. Tobias Scholz: What can we learn from Game Leadership? Living on the Edge There is another and harder solution to a problem! Case 1: World of Warcraft Difficult and hard approaches will be rewarded -> gives pride and motivates for new ideas Case 2: Counter-Strike 10 years of a limited world and still new ways -> new ideas can be the key to victory picture copyright by Julia Christophers

16. Tobias Scholz: What can we learn from Game Leadership? Trial and Error There needs to be space to risk and fail! Case 1: World of Warcraft Chances to try again with only mild consequences -> trains persistence in a period of failure Case 2: Counter-Strike Taking risks can lead to success and failure -> trains risk assessment picture copyright by Julia Christophers

17. Tobias Scholz: What can we learn from Game Leadership? Motivation beyond Money Leadership means tinkering the team Case 1: World of Warcraft Leading big teams over a long period -> finding trouble to preserve team-chemistry Case 2: Counter-Strike Motivating player for a short time period -> finding the perfect fit and keeping it picture copyright by Julia Christophers

20. Tobias Scholz: What can we learn from Game Leadership? Thank you! Tobias Scholz [email_address] Questions? picture copyright by Julia Christophers