1. When you first go onto the website, this comes onto the screen. A
crackling sound appears when the sound starts up which startles you.
As well as the review at the bottom, all of these element stick to the
theme of the horror genre, which makes it more appropriate for the
intended audience.

2. This image is what flickers onto the screen after the
‘loading’ screen as you are entering the website. This is
similar to the poster which maintains the theme and
makes it recognisable to the audience.

3. Sticks with theme of the
tagline with ‘DON’T GO
ALONE’ reminding the
audience of how scary this film
is.
At this point in the website a
video automatically places of an
audience that were the first to see
PA when it came out. This makes
those looking at the site who
haven’t seen the film yet aware of
the audiences reactions.
As well as this it gives details on
the video to help the atmosphere
seem more surreal and scary.

4. Back on the video, I believe
it helped the film in terms
of marketing and was
effective as the audience are
watching people’s emotions
from watching the film.
The ‘home-filming’
effect works really well
as people visiting the
website can see that this
has been specifically
filmed so people can see
how real audiences
responded.
The effect also links to
what Paranormal Activity is
about because that is what
the characters do in the
film and ‘film’ their
surroundings.

5. After the footage from
in the cinemas, reviews
of the film were
brought back so the
audience now get a
sense of what people
thought. All tie
together effectively to
make you want to go
and see it as it
genuinely scary.

6. The production companies are well known
which would already pull in an audience, the
basic colour scheme ties in with the overall
central image on both the poster and website,
which makes it more effective.
Dates and preview information in
white, which makes it stand out as it is
important because the production
company want you to remember them.
A link to the US site is also accessible
as this is where PA first started out.
This also shows how it’s success has
doubled as it is now being shown
worldwide.
Links to social networking sites like
Facebook and Twitter help distribute further
as the company has recognised how
influenced films are nowadays due to the
internet. Although it’s only a ‘F’ and ‘T’ it is
instantly recognisable and will alert a wider
audience.