18. A specific perspective on a changing phenomenon that identifies its reasons for being and provides (some) prediction for where it is going Trend 13
25. A different pathway of influence: yesterday Originator Mediator Adopter Mainstream Metros and big Cities Outward- looking Mainly overseas Eclectic and out of context 18
26. A different pathway of influence: today Originator Mediator Adopter Mainstream Increasingly Chinese Inward looking Same-time access as international Connected and participating 19
27. Dominance of New Media Leapfrogging over traditional media Fueled by infrastructure investment Legal and Distribution 20
28. Elastic Definitions of Value Age Gap Economic Gap Legal and Distribution Uneven change 21