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Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
1.
8 tips for
online branding
2.
8 claim
quantity listen human consistency target choice fun
3.
1. Claim
4.
Claim ‣
Claim your name ‣ Test ‣ Transport your network
5.
Hub! ‣
Make sure you have your basecamp ‣ Blog...
6.
7.
8 claim
quantity listen human consistency target choice fun
8.
2. Listen
9.
Social media is
a bar...
10.
Listen ‣
RSS -> blogsearch, twitter search ‣ Ubervue, SocialMention ‣ Engagor
11.
8 claim
quantity listen human consistency target choice fun
12.
3. Consistency
13.
Be consistent ‣
Avatar! ‣ Tone of voice ‣ Links
14.
8 claim
quantity listen human consistency target choice fun
15.
4. Choice
16.
Choose wisely ‣
Networks ‣ Tone of voice ‣ Content
17.
8 claim
quantity listen human consistency target choice fun
18.
Shhhhtttt...
19.
20.
The big secret...
21.
5. Quantity
22.
Quantity with value ‣
Insights ‣ Links to valuable content (aggregate & filter) ‣ Show the human ‣ Personal contact
23.
Out of sight,
out of mind.
24.
Find the time...
25.
Flood
26.
Dominate the front
page ‣ Google bowling ‣ Black hat EdgeRank techniques ‣ Better: flood
27.
8 claim
quantity listen human consistency target choice fun
28.
6. Human
29.
Don’t be a
robot ‣ Authenticity ‣ The good and the bad ‣ Answer, react, interact ‣ Stay positive
30.
Don’t feed the
trolls.
31.
32.
8 claim
quantity listen human consistency target choice fun
33.
7. Target
34.
Know your target ‣
KPI’s ‣ Network ‣ Linkerati ‣ Offline!
35.
8 claim
quantity listen human consistency target choice fun
36.
But don’t forget:
37.
8. Fun
38.
Have fun ‣
Choose your own battlefields ‣ Do the things you enjoy (or learn to enjoy them)
39.
8 claim
quantity listen human consistency target choice fun
40.
41.
Take away 1
thing
42.
43.
The “Soylent Green”
moment.
44.
The web is
people. The “Soylent Green” moment.
45.
The web is
used by people.
46.
Real people, not
‘users’.
47.
People with children.
48.
People with passions.
49.
The web =
people. So treat them as people: don’t be a robot.
50.
Conversation
51.
Questions?
52.
twitter.com/netlash bart@netlash-bseen.be www.netlash-bseen.be
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