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Medical Grade Natural Skincare




                                 The most advanced skin treatment you can get without a prescription
Intense Renewal Stem Cell Therapy reawakens skin to its youthful vigor with ultra-concentrated Plant Stem Cell (PSC) Complex™. Our Swiss Plant Stem
Cells are derived from 4 different botanicals that exhibit extraordinary regenerative & protective properties. PSC Complex’ powerful & youthful stem
cells have up to 1,000 X the active molecule concentrates & up to 1,000 X the vigor of plant extracts used in other skin care formulations.

Fitskin's Stem Cell Activators™ work synergistically with PSC Complex to “turn on” your own skin stem cells. Together, they reawaken youthful activity
- rebuilding elasticity, improving tone & stimulating collagen production. We use only the finest pharmaceutical grade Epidermal Growth Factor &
Keratinocyte Growth Factor (EGF & KGF) blended with other potent botanical growth factors for maximized skin response.

Combined within our nourishing Natural Antioxidant Complex™ & Phyto UV Protection™, our 95% RX concentrated active formula rapidly restores a
more youthful complexion. Customers consistently report measureable improvements in 2 weeks’ time.


Copywritten 11/2012 Szoul LLC - not to be reproduced without permission
                                                                                                                                                   1
Medical Grade Natural Skincare




                                            Changes that Fitskin Stem Cell Therapy Provides over Time
Longevity of skin stem cells protected                                     Reactivated youthful functions in the skin
Skins' DNA repaired by renewing dormant cells                              Skin’s ability to 'copy' itself to grow new skin enhanced
Damaged cells repaired & healthy cells regenerated                         Vitalized and protected dermal stem cells
Skin stem cell growth stimulated                                           Significantly increased Colony Forming Efficiency (CFE) of epidermal stem cells
Skin stem cells protected from UV radiation (like a natural SPF booster)   Restored firmness and smoothness
Reduced visible signs of aging—wrinkle depth, loss of firmness             Minimized appearance of fine lines and deep wrinkles
Improved skin barrier function                                             Greater skin elasticity
Improved resistance to fluctuations of heat/cold and dryness               Plumper, denser skin
Lessened appearance of wrinkles, redness and inflammation                  Youthful luminosity
Wrinkles and loss of firmness checked right at their formation             Diminished signs of UV-induced damage
Skin's natural repair process supported

Copywritten 11/2012 Szoul LLC - not to be reproduced without permission
                                                                                                                                                     2
Medical Grade Natural Skincare

                     Plant Stem Cell Complex™ – 4 Different Types of Stem Cells address all the signs of aging




                                                            Our Most Precious Cells

Stem cells are the most precious cells in our body. They're the only cells in humans that can divide and regenerate tissues. Unlike plants,
unfortunately, we only have a limited number of these cells. Stem cells lose vitality with age. Replication cycles slow down and can even stop,
making our skin look older than it should. It stands to reason, since we want to look our best, we must protect and nourish our stem cells so they
maintain peak vitality.

As we age and are exposed to inevitable stress bombardment—such as UV light and other environmental assaults—our stem cells dwindle in
number, as does their ability to regenerate tissue. Our collagen and elastin fibers which form the skin's extracellular network become disordered,
unstructured, and sparse. Since our skin stem cells start to diminish in number and vitality, the dermis loses density; skin thins and shows aging
signs like loss of elasticity and wrinkling. Skin loses its radiance and softness.


Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                          3
Medical Grade Natural Skincare



                                                        The Role of Stem Cells in the Skin

The basal (innermost) layer of the skin’s epidermis comprises two basic types of cells: (1) the slowly dividing epidermal stem cells (that represent
about 2-7% of the basal cell population) and (2) their rapidly dividing offspring that supply new cells to replace those that are lost or dying.

The slow self-renewal process of epidermal stem cells, however, creates a problem. Because each epidermal stem cell only lasts for a certain
number of divisions, and because each division runs the risk of lethal DNA mutation, the epidermal stem cell population can become depleted.
When this happens, lost or dying skin cells begin to outnumber their replacements and the skin’s health and appearance start to decline.

So what can be done? Scientists turned to plants for the answer...


                                                    How Plant Stem Cells Work in Your Skin

Stem cells in plants function much as they do in people; their role is to nurture and repair tissue. Plants contain stem cells that are located at their
apical and root meristem. The meristems are composed of stem cells capable of generating an entire organism. Plant stem cells are found in those
regions of the plant where growth takes place. There are nearly inexhaustible reservoirs of undifferentiated cells capable of self-sustaining and of
providing precursors for differentiated cells. Adult stem cells in human skin have a limited life span. As we age and are exposed to inevitable stress
bombardment—such as UV light and other environmental assaults—our stem cells dwindle in number, as does their ability to regenerate tissue.
The result is the all too familiar loss of skin elasticity and radiance, and dreaded wrinkles.

Because epidermal stem cells control the formation, maintenance, renewal and repair of the whole epidermis, it's critically important to preserve
the function of epidermal stem cells and protect them from environmental stress.
All the plant stem cells are rich in epigenetic factors and metabolites whose purpose is to maintain the self-renewal capacity of stem cells. These
stem cells protect skins’ longevity and combat chronological aging while delaying senescence of skin cells, preserving the youthful look and vitality
of skin.




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                              4
Medical Grade Natural Skincare

                                                              Planting a Seed of Hope

Like human stem cells, plant stem cells depend on epigenetic control and signals from surrounding cells for their development. Unlike human stem
cells, however, each plant-derived adult stem cell possesses the ability to generate a whole new plant. Scientists have found a way to harness the
power of plant stem cells by growing plant tissues in culture.

First, viable tissue is obtained from a source plant. This material is called an explant. Next, a small cut is made in the explant. New cells form on the
surface of this cut in an attempt to heal the wound. This colorless mass of cells is called a callus. The slowly dividing cells of a callus are
undifferentiated cells that lack the characteristics of normal plant cells. They are essentially unprogrammed and full of potential.



                                                 The Amazing Phyto Stem Cell Clinical Results

   1. In order to test the theory that this unique plant extract would produce anti-aging effects, Swiss scientists first obtained human stem cells
      from the blood of an umbilical cord. Their first in-house study on cell viability showed that, at a concentration of only 0.1%, an extract of
      Uttwiler Spätlauber stem cells stimulated the proliferation of human stem cells by an astounding 80%!

   2. In a second experiment, these scientists irradiated the umbilical cord blood stem cells with UV light. Nearly
      50% of the stem cells cultured in growth medium alone died, but the cells grown in the culture containing the
      special apple extract showed only a small decrease in the number of living cells.

   3. Another in vitro experiment conducted by the scientists involved fibroblast cells. These are the most common
      of all cells in the connective tissue of the skin. They manufacture the collagen, glycosaminoglycans, reticular
      and elastic fibers, and glycoproteins that make up the extracellular matrix (connective tissues providing
      support to cells). Fibroblasts not only help provide a structural framework for the skin, they also play a critical
      role in wound healing. In their experiment, the scientists treated fibroblast cells with hydrogen peroxide for two hours until the cells began
      to show classic signs of aging. In scientific terms, this means that several genes essential for cell proliferation and growth were significantly
      down-regulated. However, after incubating these cells for 144 hours in a 2% Uttwiler Spätlauber extract, this down-regulation of genes was
      effectively neutralized, and in some cases, it was actually reversed!
      In addition, the scientists noted that the expression of an important antioxidant enzyme called heme oxigenase 1 was also stimulated.


Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                               5
Medical Grade Natural Skincare




                                          Reclaim Youthful Skin at Any Age Using Apple Stem Cells

Swiss scientists discovered a unique Swiss apple called Uttwiler Spätlauber that is taking the anti-aging skin care world by storm... by revitalizing the
power of your own skin stem cells.
                                                  The Secret to Uttwiler Spätlauber's Longevity

Scientists uncovered that the key to the apple's longevity lay primarily in its unusually resilient stem cells. New scientific procedures made it
possible to replicate the cells of the nearly extinct Uttwiler Spätlauber in the lab, since only 3 live trees were still in existence, high in Swiss Alps.
Through a novel extraction process, the stem cells of the apples from this tree are now cultured without depletion of the endangered tree itself.
Today, the endangered Uttwiler Spätlauber trees (now numbering seven) are under the protection of the European environmental group
ProSpecieRara, yet we're still able to safely benefit from their longevity potential.



Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                                  6
Medical Grade Natural Skincare




     Typical apple – 4 months after harvest         Uttwiler Spätlauber Stem Cells        Uttwiler Spätlauber apple - 4 months after harvest

                                                      What’s so special about this apple?

This rarest of Swiss apples, Uttwiler Spätlauber, was originally cultivated in the 1800s before refrigeration was available. Since this apple exhibited
superior storage ability, stayed crisp and lasted months longer than other apples without deteriorating, it became popular. Swiss researchers noted
that even when these super apples were punctured on the tree, they healed themselves.

                                                           Journal of Applied Sciences

In a paper published in the cosmetics industry journal, the Journal of Applied Sciences, Swiss scientists noted:
'These apples must have especially long-living tissue stem cells. What would be the effect of an extract of such long-living stem cells on the skin?'
To find out, scientists cut pieces of the apple, which responded by forming a protective 'callous' made of plant stem cells on the surface. These cells
were grown in a liquid culture and put to the test. A solution containing one per cent apple stem cells seemed to boost cell production of human
stem cells by a staggering 80 per cent in a month. In a paper published in the distinguished journal, the Journal of Applied Sciences, Swiss scientists
noted that Uttwiler Spätlauber's apple fruit stem cell culture extract imparts an age-delaying effect on the skin as observed in measurable anti-
wrinkle results, noticeably in the eye area. These particular Apple Stem Cells are extraordinarily rich in epigenetic factors and metabolites that help
energize and promote longevity of skin cells.


Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                            7
Medical Grade Natural Skincare


                                   Cultured skin stem cells treated with Uttwiler Spätlauber Stem Cells—
                              Human Skin Stem Cell production boosted by an astounding 80 percent in one month.




        Day 14                                       Day 21                                     Day 28

In further clinical tests, the apple's stem cells appeared to be protecting the human stem cells. Like a fountain of youth, they sustained and
simulated them, defending them from UV radiation (like a natural SPF booster), even delaying their aging and death. The results were amazing—
skin cells were irradiated with UV, which killed 50 percent of those grown in a normal liquid culture, but almost none of those treated with apple
stem cell extract.

Apple Stem Cells Have Been Shown To:
      Protect longevity of skin stem cells                                         Stimulate skin stem cell growth
      Repair skins' DNA by renewing dormant cells                                  Reduce visible signs of aging—wrinkle depth, loss of firmness
      Repair damaged cells and regenerate healthy cells
      Defend skin stem cells from UV radiation

Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                          8
Medical Grade Natural Skincare

                                      "Tree of Life" Argan Stem Cells for Double Action Anti-Aging




                                                   Miracle Ingredient Used for Centuries

The rare argan tree (Arganium spinosum) belongs to the most ancient tree species in the world. Although attempts have been made to grow this
tree in other parts of the world, argan only grows in the southwestern part of Morocco. Argan trees are able to resist intense droughts and
extremely high temperatures. Today, argan trees have become a very rare and endangered species due to excessive human exploitation.

Known by the Moroccan Berber community as the "Tree of Life", the argan tree has supported the people of these arid Arabian regions for
centuries. Berber women have used argan oil to protect and nourish their skin, hair, and nails from the harsh conditions in their environment. Now
argan oil is gaining popularity as a "miracle ingredient" in the Western beauty product industry. It has extremely high levels of Vitamin E and 80%
fatty acids which make it perfect for healing many skin ailments as well as protecting against premature aging caused by oxidation.



Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                         9
Medical Grade Natural Skincare




                           Argan shelled nuts                     Argan Stem Cell                Argan Stem Cell Cultures

Argan is the very first cosmetic active that is capable of both protecting and vitalizing human dermal stem cells at the very deepest levels of the skin,
where regeneration begins. This not only helps to accelerate the skin's natural repair process, but also uniquely provides a second life for every type
of skin.

Some of the miracle characteristics of Moroccan Argan are its rich supply of Vitamin F, for anti-aging and moisturization of skin; Vitamin E, a powerful
antioxidant, anti-inflammatory & UV protector; Phenols, circulation stimulators, Vitamin C activators, antioxidants, anti-inflammatories, and
bactericides; Triterpenes, restructure cells and slow down cell aging; and Squalene, suggested to assist in prevention of abnormal cell growth. It's easy
to understand why Argan is prized and has been known for centuries as "The Tree of Life".



Argan Stem Cells Have Been Shown To:

      Vitalize and protect dermal stem cells
      Fight wrinkles and loss of firmness right at their formation
      Support the skin's natural repair process
      Enable dermal stem cells to maintain their regenerating potential
      Reactivate the skin's youthful functions


Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                         10
Medical Grade Natural Skincare

                                              Rare Grape Stem Cells for UV Radiation Protection




                                                       Halt UV From Causing Further Harm

According to the skin care industry, UV radiation is responsible for up to 80% of skin aging. Once UV radiation hits the skin, toxins and free radicals are
generated within the epidermis. UVR is energy and energy cannot be destroyed, so while sunscreens are very important, they’re not a complete
solution.
While our own skin stem cells work to create new cells and repair damaged cells, as we age these become less effective and repairing skin damage
takes a lot longer. The grape stem cells in Fitskin are said to protect skin cells against UV stress, energize our skin stem cells and fight signs of photo
aging—namely wrinkling, age spots, and loss of firmness. Their effectiveness is further enhanced by interaction with other metabolite substances in
the Gamay Grape Stem Cells. This rare grape cultivar, Gamay Teinturier Freaux, is a grape with extraordinarily high anthocyanin content in its red flesh
and juice. This extremely UV-resistant grape variety, grown in the French region of Burgundy, is an integral part of Fitskin's Stem Cell Complex.



Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                          11
Medical Grade Natural Skincare




                                            UV Radiation Harm                    UV Resistant Gamay Grape


Gamay Grape Stem Cells Have Been Shown To Help:

   Skin 'copy' itself to grow new skin
   Significantly increase the Colony Forming Efficiency (CFE) of epidermal stem cells
   Protect against stress and aging factors by renewing dormant cells
   Repair damaged cells and regenerating healthy cells
   Protect stem cells from UV-stress (like a natural SPF booster)
   Prevent signs of photo-aging
   Reduce signs of UV damage—wrinkles, age spots, loss of firmness



Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                   12
Medical Grade Natural Skincare

                                             Swiss Alpine Rose Stem Cells Offer Intense Protection




                                                         Plant Stem Cells for Skin Stem Cells

Because epidermal stem cells control the formation, maintenance, renewal and repair of the whole epidermis, it's critically important to preserve the
function of epidermal stem cells and protect them from environmental stress.
All stem cells, regardless of their origin (plant, animal or human) contain epigenetic factors whose purpose is to maintain the self-renewal capacity of
stem cells. Amazingly resilient Alp Rose stem cells are a key Fitskin Intense Renewal ingredient for preservation of the vitality of human skin stem cells.

                                                                   Amazing Longevity

The alpine rose is an evergreen plant which grows at high altitudes (7,000+ feet) in the Alps, the Pyrenees and the Apennines in acidic and nutrient-



Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                          13
Medical Grade Natural Skincare

poor soils. It has dense and extensive roots and spectacular bell-shaped flowers. The alpine rose can live for 100 years. This altitude-resistant shrub is
able to adapt to tough environmental conditions such as large variations in temperature, intense UV exposure, and dryness. Its leaves, which are well
protected by snow during winter, are suddenly exposed to intense sunlight and temperature when the snow melts. High contents of polyphenolic
compounds protect the plant tissue against the attack of UV radiation. In response to cold, dehydrating, or freezing stresses, alpine rose leaf tissues
start to synthesize protective proteins called dehydrins. Dehydrins accumulate during cold acclimatization and behave like tiny sponges, retaining
water around cell membranes and proteins to keep the plant vital even under the harshest of conditions.
Studies have well documented the presence of hyperoside, myricetin, kaempferol, quercetin, and taxifolin in Alp Rose.

In a similar manner, these cover proteins impart remarkable protective and regenerative benefits to your skin.

                                             Environment and Aging Compromise the Skin Barrier

Extreme temperatures, low humidity, and abrupt environmental changes impair the skin barrier. With age, your skin renewal is slowed down and the
production of key barrier lipids is reduced. As you age, your stem cells have less vitality and rejuvenative strength—they don't have the same
effectiveness or vigor they had in youth. As a consequence, both environmental factors and the natural process of aging compromise your skin's ability
to protect itself. Less protected, the skin becomes drier and aging signs accelerate.

                                                   Novel Cultivation of Rare Plant's Stem Cells

By utilizing the latest in cutting-edge technology, the rare and endangered Rhododendron Ferrugineum (Alpine Roses) stem cells are being cultivated,
safely and effectively, without impacting the limited supply of plants in the wild. This technology allows us to offer fresh and vital Alp Rose Stem Cell
support for youthful skin.

Alpine Rose Stem Cells Have Shown They Provide:

       Increased skin stem cell vitality
       Boosted epidermal regeneration
       Improved skin barrier function
       Improved resistance to fluctuations of heat/cold and dryness
       Lessened appearance of wrinkles, redness and inflammation



Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                          14
Medical Grade Natural Skincare

                                                      Crocus Bulb Extract Stem Cell Activator




                                     Crocus Chrysanthus bulbs                              Awakening Crocus in springtime

Based on patent-pending plant cell culture technologies, Fitskin's plant stem cells are the first of their kind with proven efficacy. Since skin stem
cells are the only cells that have the ability to renew and heal our skin, stimulating their cell-to-cell communication induces the secretion of growth
factors that enhance youthful synthesis of collagen and elastin.

                                                   Growth Factors Transform & Rejuvenate

Our highly concentrated stem cell actives are rich in epigenetic factors and metabolites, assuring the longevity of skin cells. The addition of our
Crocus Chrysanthus bulb extract reverses the aging process even faster by speeding up keratinocyte growth factor secretion. This works together
with stem cells to activate and stimulate natural rejuvenation from within. Skin will look younger, healthier, and more radiant. You will notice:

      Restored firmness and smoothness                                               Greater skin elasticity
      Diminishing UV-induced damage                                                  Plumper, denser skin with youthful luminosity
      Minimized appearance of fine lines and deep wrinkles




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                          15
Medical Grade Natural Skincare


                                        Pharmaceutically Produced Epidermal Growth Factor (EGF)

What is a growth factor? Growth factors, a.k.a. cytokine’s, are naturally occurring proteins capable of stimulating cellular proliferation and cellular
differentiation. Growth factors bind to specific receptors on the cell surfaces and are important for the regulation of a variety of cellular processes.
Among the practical uses of EGF is its use in accelerating healing of skin.
Fitskin’s formula also utilizes the maximum optimal concentration of pharmaceutical Epidermal Growth Factor in Stem Cell Therapy. In 1986,
Stanley Cohen received the Nobel Prize for his work elucidating the role of the Epidermal Growth Factor (EGF) in the regulation of cell growth and
development. EGF is a growth factor that plays an important role in the regulation of cell growth, cell proliferation and differentiation. As with all
growth factors, it is a small protein. EGF acts by binding to specific receptors on the cell surface, starting a cascade of very organized molecular
events, including increased intracellular calcium concentration, energy production and protein synthesis.



                                      Pharmaceutically Produced Keratinocyte Growth Factor (KGF)

This growth factor has been proven to accelerate healing and increase skin volume. KGF is a key ingredient in Fitskin Stem Cell Therapy.
Keratinocyte Growth Factor binds to the KGF receptor on the cell surface, acting as both a growth and survival factor by stimulating epithelial cell
proliferation, differentiation, and migration and promoting a number of cell protective mechanisms. KGF is also known as FGF-7 and heparin-
binding growth factor-7 (HBGF-7). Cells that respond to KGF do so because they have receptors on the cell membrane that recognize the growth
factor, normally produced by cells near or far from the target cell. The binding of the Growth Factor to the receptor initiates a cascade of molecular
events that will eventually lead, among other effects, to cell division. Keratinocyte growth factor has been shown to regulate proliferation and
differentiation in epithelial tissues and can regulate stem cells. KGF is an integral component for hair growth and maintenance.




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                           16
Medical Grade Natural Skincare

                                             Nourishing Matrix for Active Rejuvenation




   Organic Green Coconut Endosperm                     Organic Cold-Processed Aloe Vera              Organic Bamboo Bioferment & Isoflavones

Fitskin Stem Cell Therapy has 95% powerful, active, natural and organic ingredients. We pride ourselves on the purity and potency of our Intense
Renewal serum. There are no fillers, thickeners, or unnecessary chemicals added. Each ingredient has been chosen for its nourishing and
regenerative capabilities.

Our fusion of active ingredients is a synergistic blending which boosts the performance of each ingredient.
"The Whole is Greater than the Sum of its Parts." Our Plant Stem Cells activate your skin's stem cells, cell-to-cell communicators assist in the
transmission of messages from one cell to another, and the nourishing matrix actually provides readily available energy, nourishment, and
stimulation for the renewal process.

An essential part of our active serum base, our pure organic aloe vera concentrate is cold processed, unlike most commercially available aloe.
While this process is costly, it actually preserves the activity of aloe's more than 75 compounds for your skin's nourishment. This natural cocktail
includes Vitamins B1, B2, B3, B6, Vitamin C, plant sterols, amino acids, essential fatty acids, enzymes, and antibiotic phytochemicals. These provide
antibacterial and anti-inflammatory effects. In addition, organic aloe's mucopolysaccharides provide your skin with organic silicon, strengthening


Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                            17
Medical Grade Natural Skincare

cell walls and connective tissues.

And that's not all. Green coconut water and endosperm play a key role in this formula. Long valued as a refreshing beverage and natural sports
drink, green coconut water has been prized for its sustaining performance. It's even been used in scientific labs as a growth medium for skin tissue
culture.

Green coconut endosperm concentrate provides additional support for healthy skin cell regeneration. This organic active is extracted from the
liquid endosperm of coconut at optimal maturity when its levels of RNA and growth factors are at their peak. Some of green coconut's other
amazing nutrients include: shikimic acid, quinic acid, indole-3-acetic acid, essential vitamins, amino acid, and minerals necessary for amino acid
transport and respiratory metabolism in your skin.

Bamboo Isoflavones and Bamboo Bioferment deliver both functional and active benefits for Fitskin. Their antioxidant benefits provide much
needed protection from reactive oxygen species that can contribute to damage and aging of the skin. In clinical studies, they’ve demonstrated the
capability of delivering antioxidant benefits comparable to vitamin E and far superior to vitamin C analogues. At the same time, both organic
bamboo products stimulate cell proliferation and synergistically boost the performance of other antioxidants. Especially rich in organic silica,
bamboo assists in maintaining the balance between elastic and collagen fibers in the skin. It acts as a cross-linking agent, providing strength and
resilience to collagen and elastin tissues, thereby contributing to the suppleness of skin.


                                                  Natural Antioxidant Preservative System

Unlike so many other “wannabe” natural products in the medical skin care marketplace, we take our product profile seriously. We care only about
one thing – product performance.

With this in mind, understand that we do not add additional water, fillers, thickeners, or sensory enhancers. We don’t fill our products with
petroleum ingredients, parabens, sulfates, or harsh preservatives. These have been proven to have deleterious effects on skin and overall health.
They are significantly cheaper than high performance organic and naturally created ingredients. We contend that the finest natural actives are
worth the cost, and our results are the best proof.




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                         18
Medical Grade Natural Skincare

                                                           Professional Skin Care Product Line


Fitskin Stem Cell Therapy Intense Renewal Serum – Available for Purchase
        rapidly returns youthful-acting skin, perfect for all ages, skintypes, male or female
       with Plant Stem Cell Complex™ (4 Kinds of Stem Cells); Stem Cell Activators™ & EGF+KGF; Natural Antioxidant Complex™; & Phyto UV Protection™; Organic Cocos
       Nucifera Endosperm; Organic Aloe Vera & Bamboo Isoflavones & more

Fitskin Stem Cell Age Reversal Moisturizer – Professional Samples Available
        regenerates a healthy balanced skin matrix, plumps & firms skin
       with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators & EGF &KGF; Lactobacillus/Kelp Ferment Filtrate, Soy Isoflavones (from Non-GMO Glycine
       soja), Alpha Lipoic Acid, Hyaluronic Acid, Cocos Nucifera (Coconut Endosperm), Cholesteryl X3, Collagen Hydrolyzate, Yeast Beta Glucan, Carnosine (L-),
       Carnitine (L-), Ubiquinone (Coenzyme Q10), Resveratrol (from Polygonum cuspidatum), Pterostilbene (from Pterocarpus marsupium Bark Extract),
       Pomegranate (Punica granatum) Seed Oil, Tocotrienols, Tocopherol (Alpha-D-Tocopherol, Vitamin E), Astaxanthin, Lycopene, Xanthophyll (Lutein),Alpha
       Lipoic Acid [R-(+)-], Beta Carotene, Centella asiatica Extract, Niacinamide (Vitamin B3), Natural Antioxidant Fruit Oils w TEWL Repair Delivery System & more


Fitskin Stem Cell Eyelash Treatment – Available for Purchase
        nourishes & stimulates eyelash follicles & delays senescence of eyelash hair
       with Argan Stem Cells; KGF (Keratinocyte Growth Factor); Niacinamide (Vitamin B3); PGC™ Peptide Growth Complex; Superoxide Dismutase (SOD); & Antioxidant
       Complex™, & more

Fitskin Organic Cleansing System - Professional Samples Available
        Vegetable-based organic cleanser that works with all skin types without stripping
       Saponified Organic Coconut, Organic Palm and Organic Olive Oils (w/Retained Glycerin), Organic Hemp Oil, Organic Jojoba (Simmondsia chinensis) Seed Oil, Alpha-D-
       Tocopherol (Vitamin E), Castor (Ricinus communis) Seed Oil, Squalane (Olive), Macadamia Glycerides,Disodium Cocoamphodiacetate, Rosehip (Rosa affinis rubiginosa)
       Seed Oil, Pomegranate (Punica granatum) Seed Oil, Tocotrienols, Alpha-D-Tocopherol (Vitamin E), Astaxanthin, Lycopene, Lutein, Alpha Lipoic Acid, Beta Carotene,
       Wheat Germ & more

Fitskin Post-Procedure Treatment - Available for Purchase
        instantly reduces skin temperature, kills bacteria & viruses, reduces inflammation, redness & sensitivity, creates a breathable semi-
        occlusive barrier for rapid healing
       with charged Nano-Silver, Organic Cocus Nucifera Endosperm, Rissoella Verruculosa, Organic Aloe Vera, & more




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                                            19
Medical Grade Natural Skincare

Fitskin Stem Cell Undereye Restore - helps reduce undereye “bags”, brightens dark circles and firms lines
       with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators & EGF & KGF; Haloxyl ; Natural Caffeine Complex (Guarana & Green Coffee); Niacinamide;
       Glutathione; Glutaredoxin; SuperAntioxidant Complex; Organic Cocos Nucifera Endosperm & more

Fitskin Stem Cell Dark Spot Treatment – reverses and prevents further pigmentation
       with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators & EGF & KGF; Organic Sake Extract; SuperAntioxidant Complex; Kojic Acid Dipalmatate;
       Licorice Extract; Tetrahydrocurcuminoids; Glutathione; Superoxide Dismutase (SOD), & more

Fitskin Stem Cell Facelift Serum – natural tightening & lifting treatment
       with Amino Booster Complex; Lactobacillus/Kelp filtrate; Porphyridium Extract; Laminaria Japonica Extract; Hydrolyzed Collagen; Organic Cocus Nucifera Endosperm;
       Hyaluronic Acid; DMAE Bitartrate; GABA (Aminobutyric Acid), & more

Fitskin Stem Cell Problem Skin Treatment – harsh chemical-free treatment that controls sebaceous secretion & kills acne bacteria
       with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators with KGF; Natural Antioxidant Complex; Lactobacillus/Kelp Ferment Filtrate; Porphyridium
       Extract; Laminaria Japonica Extract; Arthrospira Extract; Saw Palmetto Extract; Niacinamide; Willow Bark Extract (98% Salicyn); Licorice Extract; Green Tea
       Epigallocatechin Gallate (EGCG); Wild Yam Extract; Beta Glucan (Saccharomyces cerevisiae), & more

Fitskin Natural Peel – concentrated enzymatic peel that can be used everyday
       with Organic Papain (papaya) Enzyme Extract; Organic Cucurbita Pepo (pumpkin) Enzyme Extract; Laminaria Digitata (kelp) Enzyme Extract, & more

Fitskin Stem Cell Hair Care Serum – can assist in re-stimulating follicular activity & growth & slowing senescence
       with Plant Stem Cell Complex (Argan & Grape Stem Cells); Stem Cell Activators with KGF (Keratinocyte Growth Factor); Peptide Growth Complex; Chrysin, Grape Seed
       Proanthocyanidins; Lactobacillus/Kelp Ferment Filtrate; Niacinamide; Superoxide Dismutase (SOD); Soy Isoflavones; Saw Palmetto; Organic Cocus Nucifera Endosperm;
       Horse Chestnut Seed Extract; Nettle Root Extract; Indian Frankincense Resin Extract, & more

Fitskin Stem Cell Gray Hair Serum – can assist in maintaining hair pigmentation
       with Plant Stem Cell Complex (Argan & Grape Stem Cells); Stem Cell Activators with KGF (Keratinocyte Growth Factor); Methionine Sulfoxide Reductase; Peptide Growth
       Complex; L-acetyl carnitine; Niacinamide; Dithiotreitol; Chrysin; Organic Cocus Nucifera Endosperm, & more




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                                                                               20
Medical Grade Natural Skincare




                                               Clinical Results after 20 Days – Patient 1




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                           21
Medical Grade Natural Skincare




                             Clinical Results after 20 Days with 2 Dermaroller Treatments – Patient 2




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                       22
Medical Grade Natural Skincare




                                               Clinical Results after 20 Days – Patient 3




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                           23
Medical Grade Natural Skincare




                             Clinical Results after 20 Days with 2 Dermaroller Treatments – Patient 4




Copywritten 11/2012 Szoul LLC - not to be reproduced without permission                                       24

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Fitskin Product Line Presentation with Clinical Results

  • 1. Medical Grade Natural Skincare The most advanced skin treatment you can get without a prescription Intense Renewal Stem Cell Therapy reawakens skin to its youthful vigor with ultra-concentrated Plant Stem Cell (PSC) Complex™. Our Swiss Plant Stem Cells are derived from 4 different botanicals that exhibit extraordinary regenerative & protective properties. PSC Complex’ powerful & youthful stem cells have up to 1,000 X the active molecule concentrates & up to 1,000 X the vigor of plant extracts used in other skin care formulations. Fitskin's Stem Cell Activators™ work synergistically with PSC Complex to “turn on” your own skin stem cells. Together, they reawaken youthful activity - rebuilding elasticity, improving tone & stimulating collagen production. We use only the finest pharmaceutical grade Epidermal Growth Factor & Keratinocyte Growth Factor (EGF & KGF) blended with other potent botanical growth factors for maximized skin response. Combined within our nourishing Natural Antioxidant Complex™ & Phyto UV Protection™, our 95% RX concentrated active formula rapidly restores a more youthful complexion. Customers consistently report measureable improvements in 2 weeks’ time. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 1
  • 2. Medical Grade Natural Skincare Changes that Fitskin Stem Cell Therapy Provides over Time Longevity of skin stem cells protected Reactivated youthful functions in the skin Skins' DNA repaired by renewing dormant cells Skin’s ability to 'copy' itself to grow new skin enhanced Damaged cells repaired & healthy cells regenerated Vitalized and protected dermal stem cells Skin stem cell growth stimulated Significantly increased Colony Forming Efficiency (CFE) of epidermal stem cells Skin stem cells protected from UV radiation (like a natural SPF booster) Restored firmness and smoothness Reduced visible signs of aging—wrinkle depth, loss of firmness Minimized appearance of fine lines and deep wrinkles Improved skin barrier function Greater skin elasticity Improved resistance to fluctuations of heat/cold and dryness Plumper, denser skin Lessened appearance of wrinkles, redness and inflammation Youthful luminosity Wrinkles and loss of firmness checked right at their formation Diminished signs of UV-induced damage Skin's natural repair process supported Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 2
  • 3. Medical Grade Natural Skincare Plant Stem Cell Complex™ – 4 Different Types of Stem Cells address all the signs of aging Our Most Precious Cells Stem cells are the most precious cells in our body. They're the only cells in humans that can divide and regenerate tissues. Unlike plants, unfortunately, we only have a limited number of these cells. Stem cells lose vitality with age. Replication cycles slow down and can even stop, making our skin look older than it should. It stands to reason, since we want to look our best, we must protect and nourish our stem cells so they maintain peak vitality. As we age and are exposed to inevitable stress bombardment—such as UV light and other environmental assaults—our stem cells dwindle in number, as does their ability to regenerate tissue. Our collagen and elastin fibers which form the skin's extracellular network become disordered, unstructured, and sparse. Since our skin stem cells start to diminish in number and vitality, the dermis loses density; skin thins and shows aging signs like loss of elasticity and wrinkling. Skin loses its radiance and softness. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 3
  • 4. Medical Grade Natural Skincare The Role of Stem Cells in the Skin The basal (innermost) layer of the skin’s epidermis comprises two basic types of cells: (1) the slowly dividing epidermal stem cells (that represent about 2-7% of the basal cell population) and (2) their rapidly dividing offspring that supply new cells to replace those that are lost or dying. The slow self-renewal process of epidermal stem cells, however, creates a problem. Because each epidermal stem cell only lasts for a certain number of divisions, and because each division runs the risk of lethal DNA mutation, the epidermal stem cell population can become depleted. When this happens, lost or dying skin cells begin to outnumber their replacements and the skin’s health and appearance start to decline. So what can be done? Scientists turned to plants for the answer... How Plant Stem Cells Work in Your Skin Stem cells in plants function much as they do in people; their role is to nurture and repair tissue. Plants contain stem cells that are located at their apical and root meristem. The meristems are composed of stem cells capable of generating an entire organism. Plant stem cells are found in those regions of the plant where growth takes place. There are nearly inexhaustible reservoirs of undifferentiated cells capable of self-sustaining and of providing precursors for differentiated cells. Adult stem cells in human skin have a limited life span. As we age and are exposed to inevitable stress bombardment—such as UV light and other environmental assaults—our stem cells dwindle in number, as does their ability to regenerate tissue. The result is the all too familiar loss of skin elasticity and radiance, and dreaded wrinkles. Because epidermal stem cells control the formation, maintenance, renewal and repair of the whole epidermis, it's critically important to preserve the function of epidermal stem cells and protect them from environmental stress. All the plant stem cells are rich in epigenetic factors and metabolites whose purpose is to maintain the self-renewal capacity of stem cells. These stem cells protect skins’ longevity and combat chronological aging while delaying senescence of skin cells, preserving the youthful look and vitality of skin. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 4
  • 5. Medical Grade Natural Skincare Planting a Seed of Hope Like human stem cells, plant stem cells depend on epigenetic control and signals from surrounding cells for their development. Unlike human stem cells, however, each plant-derived adult stem cell possesses the ability to generate a whole new plant. Scientists have found a way to harness the power of plant stem cells by growing plant tissues in culture. First, viable tissue is obtained from a source plant. This material is called an explant. Next, a small cut is made in the explant. New cells form on the surface of this cut in an attempt to heal the wound. This colorless mass of cells is called a callus. The slowly dividing cells of a callus are undifferentiated cells that lack the characteristics of normal plant cells. They are essentially unprogrammed and full of potential. The Amazing Phyto Stem Cell Clinical Results 1. In order to test the theory that this unique plant extract would produce anti-aging effects, Swiss scientists first obtained human stem cells from the blood of an umbilical cord. Their first in-house study on cell viability showed that, at a concentration of only 0.1%, an extract of Uttwiler Spätlauber stem cells stimulated the proliferation of human stem cells by an astounding 80%! 2. In a second experiment, these scientists irradiated the umbilical cord blood stem cells with UV light. Nearly 50% of the stem cells cultured in growth medium alone died, but the cells grown in the culture containing the special apple extract showed only a small decrease in the number of living cells. 3. Another in vitro experiment conducted by the scientists involved fibroblast cells. These are the most common of all cells in the connective tissue of the skin. They manufacture the collagen, glycosaminoglycans, reticular and elastic fibers, and glycoproteins that make up the extracellular matrix (connective tissues providing support to cells). Fibroblasts not only help provide a structural framework for the skin, they also play a critical role in wound healing. In their experiment, the scientists treated fibroblast cells with hydrogen peroxide for two hours until the cells began to show classic signs of aging. In scientific terms, this means that several genes essential for cell proliferation and growth were significantly down-regulated. However, after incubating these cells for 144 hours in a 2% Uttwiler Spätlauber extract, this down-regulation of genes was effectively neutralized, and in some cases, it was actually reversed! In addition, the scientists noted that the expression of an important antioxidant enzyme called heme oxigenase 1 was also stimulated. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 5
  • 6. Medical Grade Natural Skincare Reclaim Youthful Skin at Any Age Using Apple Stem Cells Swiss scientists discovered a unique Swiss apple called Uttwiler Spätlauber that is taking the anti-aging skin care world by storm... by revitalizing the power of your own skin stem cells. The Secret to Uttwiler Spätlauber's Longevity Scientists uncovered that the key to the apple's longevity lay primarily in its unusually resilient stem cells. New scientific procedures made it possible to replicate the cells of the nearly extinct Uttwiler Spätlauber in the lab, since only 3 live trees were still in existence, high in Swiss Alps. Through a novel extraction process, the stem cells of the apples from this tree are now cultured without depletion of the endangered tree itself. Today, the endangered Uttwiler Spätlauber trees (now numbering seven) are under the protection of the European environmental group ProSpecieRara, yet we're still able to safely benefit from their longevity potential. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 6
  • 7. Medical Grade Natural Skincare Typical apple – 4 months after harvest Uttwiler Spätlauber Stem Cells Uttwiler Spätlauber apple - 4 months after harvest What’s so special about this apple? This rarest of Swiss apples, Uttwiler Spätlauber, was originally cultivated in the 1800s before refrigeration was available. Since this apple exhibited superior storage ability, stayed crisp and lasted months longer than other apples without deteriorating, it became popular. Swiss researchers noted that even when these super apples were punctured on the tree, they healed themselves. Journal of Applied Sciences In a paper published in the cosmetics industry journal, the Journal of Applied Sciences, Swiss scientists noted: 'These apples must have especially long-living tissue stem cells. What would be the effect of an extract of such long-living stem cells on the skin?' To find out, scientists cut pieces of the apple, which responded by forming a protective 'callous' made of plant stem cells on the surface. These cells were grown in a liquid culture and put to the test. A solution containing one per cent apple stem cells seemed to boost cell production of human stem cells by a staggering 80 per cent in a month. In a paper published in the distinguished journal, the Journal of Applied Sciences, Swiss scientists noted that Uttwiler Spätlauber's apple fruit stem cell culture extract imparts an age-delaying effect on the skin as observed in measurable anti- wrinkle results, noticeably in the eye area. These particular Apple Stem Cells are extraordinarily rich in epigenetic factors and metabolites that help energize and promote longevity of skin cells. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 7
  • 8. Medical Grade Natural Skincare Cultured skin stem cells treated with Uttwiler Spätlauber Stem Cells— Human Skin Stem Cell production boosted by an astounding 80 percent in one month. Day 14 Day 21 Day 28 In further clinical tests, the apple's stem cells appeared to be protecting the human stem cells. Like a fountain of youth, they sustained and simulated them, defending them from UV radiation (like a natural SPF booster), even delaying their aging and death. The results were amazing— skin cells were irradiated with UV, which killed 50 percent of those grown in a normal liquid culture, but almost none of those treated with apple stem cell extract. Apple Stem Cells Have Been Shown To:  Protect longevity of skin stem cells  Stimulate skin stem cell growth  Repair skins' DNA by renewing dormant cells  Reduce visible signs of aging—wrinkle depth, loss of firmness  Repair damaged cells and regenerate healthy cells  Defend skin stem cells from UV radiation Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 8
  • 9. Medical Grade Natural Skincare "Tree of Life" Argan Stem Cells for Double Action Anti-Aging Miracle Ingredient Used for Centuries The rare argan tree (Arganium spinosum) belongs to the most ancient tree species in the world. Although attempts have been made to grow this tree in other parts of the world, argan only grows in the southwestern part of Morocco. Argan trees are able to resist intense droughts and extremely high temperatures. Today, argan trees have become a very rare and endangered species due to excessive human exploitation. Known by the Moroccan Berber community as the "Tree of Life", the argan tree has supported the people of these arid Arabian regions for centuries. Berber women have used argan oil to protect and nourish their skin, hair, and nails from the harsh conditions in their environment. Now argan oil is gaining popularity as a "miracle ingredient" in the Western beauty product industry. It has extremely high levels of Vitamin E and 80% fatty acids which make it perfect for healing many skin ailments as well as protecting against premature aging caused by oxidation. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 9
  • 10. Medical Grade Natural Skincare Argan shelled nuts Argan Stem Cell Argan Stem Cell Cultures Argan is the very first cosmetic active that is capable of both protecting and vitalizing human dermal stem cells at the very deepest levels of the skin, where regeneration begins. This not only helps to accelerate the skin's natural repair process, but also uniquely provides a second life for every type of skin. Some of the miracle characteristics of Moroccan Argan are its rich supply of Vitamin F, for anti-aging and moisturization of skin; Vitamin E, a powerful antioxidant, anti-inflammatory & UV protector; Phenols, circulation stimulators, Vitamin C activators, antioxidants, anti-inflammatories, and bactericides; Triterpenes, restructure cells and slow down cell aging; and Squalene, suggested to assist in prevention of abnormal cell growth. It's easy to understand why Argan is prized and has been known for centuries as "The Tree of Life". Argan Stem Cells Have Been Shown To:  Vitalize and protect dermal stem cells  Fight wrinkles and loss of firmness right at their formation  Support the skin's natural repair process  Enable dermal stem cells to maintain their regenerating potential  Reactivate the skin's youthful functions Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 10
  • 11. Medical Grade Natural Skincare Rare Grape Stem Cells for UV Radiation Protection Halt UV From Causing Further Harm According to the skin care industry, UV radiation is responsible for up to 80% of skin aging. Once UV radiation hits the skin, toxins and free radicals are generated within the epidermis. UVR is energy and energy cannot be destroyed, so while sunscreens are very important, they’re not a complete solution. While our own skin stem cells work to create new cells and repair damaged cells, as we age these become less effective and repairing skin damage takes a lot longer. The grape stem cells in Fitskin are said to protect skin cells against UV stress, energize our skin stem cells and fight signs of photo aging—namely wrinkling, age spots, and loss of firmness. Their effectiveness is further enhanced by interaction with other metabolite substances in the Gamay Grape Stem Cells. This rare grape cultivar, Gamay Teinturier Freaux, is a grape with extraordinarily high anthocyanin content in its red flesh and juice. This extremely UV-resistant grape variety, grown in the French region of Burgundy, is an integral part of Fitskin's Stem Cell Complex. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 11
  • 12. Medical Grade Natural Skincare UV Radiation Harm UV Resistant Gamay Grape Gamay Grape Stem Cells Have Been Shown To Help:  Skin 'copy' itself to grow new skin  Significantly increase the Colony Forming Efficiency (CFE) of epidermal stem cells  Protect against stress and aging factors by renewing dormant cells  Repair damaged cells and regenerating healthy cells  Protect stem cells from UV-stress (like a natural SPF booster)  Prevent signs of photo-aging  Reduce signs of UV damage—wrinkles, age spots, loss of firmness Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 12
  • 13. Medical Grade Natural Skincare Swiss Alpine Rose Stem Cells Offer Intense Protection Plant Stem Cells for Skin Stem Cells Because epidermal stem cells control the formation, maintenance, renewal and repair of the whole epidermis, it's critically important to preserve the function of epidermal stem cells and protect them from environmental stress. All stem cells, regardless of their origin (plant, animal or human) contain epigenetic factors whose purpose is to maintain the self-renewal capacity of stem cells. Amazingly resilient Alp Rose stem cells are a key Fitskin Intense Renewal ingredient for preservation of the vitality of human skin stem cells. Amazing Longevity The alpine rose is an evergreen plant which grows at high altitudes (7,000+ feet) in the Alps, the Pyrenees and the Apennines in acidic and nutrient- Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 13
  • 14. Medical Grade Natural Skincare poor soils. It has dense and extensive roots and spectacular bell-shaped flowers. The alpine rose can live for 100 years. This altitude-resistant shrub is able to adapt to tough environmental conditions such as large variations in temperature, intense UV exposure, and dryness. Its leaves, which are well protected by snow during winter, are suddenly exposed to intense sunlight and temperature when the snow melts. High contents of polyphenolic compounds protect the plant tissue against the attack of UV radiation. In response to cold, dehydrating, or freezing stresses, alpine rose leaf tissues start to synthesize protective proteins called dehydrins. Dehydrins accumulate during cold acclimatization and behave like tiny sponges, retaining water around cell membranes and proteins to keep the plant vital even under the harshest of conditions. Studies have well documented the presence of hyperoside, myricetin, kaempferol, quercetin, and taxifolin in Alp Rose. In a similar manner, these cover proteins impart remarkable protective and regenerative benefits to your skin. Environment and Aging Compromise the Skin Barrier Extreme temperatures, low humidity, and abrupt environmental changes impair the skin barrier. With age, your skin renewal is slowed down and the production of key barrier lipids is reduced. As you age, your stem cells have less vitality and rejuvenative strength—they don't have the same effectiveness or vigor they had in youth. As a consequence, both environmental factors and the natural process of aging compromise your skin's ability to protect itself. Less protected, the skin becomes drier and aging signs accelerate. Novel Cultivation of Rare Plant's Stem Cells By utilizing the latest in cutting-edge technology, the rare and endangered Rhododendron Ferrugineum (Alpine Roses) stem cells are being cultivated, safely and effectively, without impacting the limited supply of plants in the wild. This technology allows us to offer fresh and vital Alp Rose Stem Cell support for youthful skin. Alpine Rose Stem Cells Have Shown They Provide:  Increased skin stem cell vitality  Boosted epidermal regeneration  Improved skin barrier function  Improved resistance to fluctuations of heat/cold and dryness  Lessened appearance of wrinkles, redness and inflammation Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 14
  • 15. Medical Grade Natural Skincare Crocus Bulb Extract Stem Cell Activator Crocus Chrysanthus bulbs Awakening Crocus in springtime Based on patent-pending plant cell culture technologies, Fitskin's plant stem cells are the first of their kind with proven efficacy. Since skin stem cells are the only cells that have the ability to renew and heal our skin, stimulating their cell-to-cell communication induces the secretion of growth factors that enhance youthful synthesis of collagen and elastin. Growth Factors Transform & Rejuvenate Our highly concentrated stem cell actives are rich in epigenetic factors and metabolites, assuring the longevity of skin cells. The addition of our Crocus Chrysanthus bulb extract reverses the aging process even faster by speeding up keratinocyte growth factor secretion. This works together with stem cells to activate and stimulate natural rejuvenation from within. Skin will look younger, healthier, and more radiant. You will notice:  Restored firmness and smoothness  Greater skin elasticity  Diminishing UV-induced damage  Plumper, denser skin with youthful luminosity  Minimized appearance of fine lines and deep wrinkles Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 15
  • 16. Medical Grade Natural Skincare Pharmaceutically Produced Epidermal Growth Factor (EGF) What is a growth factor? Growth factors, a.k.a. cytokine’s, are naturally occurring proteins capable of stimulating cellular proliferation and cellular differentiation. Growth factors bind to specific receptors on the cell surfaces and are important for the regulation of a variety of cellular processes. Among the practical uses of EGF is its use in accelerating healing of skin. Fitskin’s formula also utilizes the maximum optimal concentration of pharmaceutical Epidermal Growth Factor in Stem Cell Therapy. In 1986, Stanley Cohen received the Nobel Prize for his work elucidating the role of the Epidermal Growth Factor (EGF) in the regulation of cell growth and development. EGF is a growth factor that plays an important role in the regulation of cell growth, cell proliferation and differentiation. As with all growth factors, it is a small protein. EGF acts by binding to specific receptors on the cell surface, starting a cascade of very organized molecular events, including increased intracellular calcium concentration, energy production and protein synthesis. Pharmaceutically Produced Keratinocyte Growth Factor (KGF) This growth factor has been proven to accelerate healing and increase skin volume. KGF is a key ingredient in Fitskin Stem Cell Therapy. Keratinocyte Growth Factor binds to the KGF receptor on the cell surface, acting as both a growth and survival factor by stimulating epithelial cell proliferation, differentiation, and migration and promoting a number of cell protective mechanisms. KGF is also known as FGF-7 and heparin- binding growth factor-7 (HBGF-7). Cells that respond to KGF do so because they have receptors on the cell membrane that recognize the growth factor, normally produced by cells near or far from the target cell. The binding of the Growth Factor to the receptor initiates a cascade of molecular events that will eventually lead, among other effects, to cell division. Keratinocyte growth factor has been shown to regulate proliferation and differentiation in epithelial tissues and can regulate stem cells. KGF is an integral component for hair growth and maintenance. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 16
  • 17. Medical Grade Natural Skincare Nourishing Matrix for Active Rejuvenation Organic Green Coconut Endosperm Organic Cold-Processed Aloe Vera Organic Bamboo Bioferment & Isoflavones Fitskin Stem Cell Therapy has 95% powerful, active, natural and organic ingredients. We pride ourselves on the purity and potency of our Intense Renewal serum. There are no fillers, thickeners, or unnecessary chemicals added. Each ingredient has been chosen for its nourishing and regenerative capabilities. Our fusion of active ingredients is a synergistic blending which boosts the performance of each ingredient. "The Whole is Greater than the Sum of its Parts." Our Plant Stem Cells activate your skin's stem cells, cell-to-cell communicators assist in the transmission of messages from one cell to another, and the nourishing matrix actually provides readily available energy, nourishment, and stimulation for the renewal process. An essential part of our active serum base, our pure organic aloe vera concentrate is cold processed, unlike most commercially available aloe. While this process is costly, it actually preserves the activity of aloe's more than 75 compounds for your skin's nourishment. This natural cocktail includes Vitamins B1, B2, B3, B6, Vitamin C, plant sterols, amino acids, essential fatty acids, enzymes, and antibiotic phytochemicals. These provide antibacterial and anti-inflammatory effects. In addition, organic aloe's mucopolysaccharides provide your skin with organic silicon, strengthening Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 17
  • 18. Medical Grade Natural Skincare cell walls and connective tissues. And that's not all. Green coconut water and endosperm play a key role in this formula. Long valued as a refreshing beverage and natural sports drink, green coconut water has been prized for its sustaining performance. It's even been used in scientific labs as a growth medium for skin tissue culture. Green coconut endosperm concentrate provides additional support for healthy skin cell regeneration. This organic active is extracted from the liquid endosperm of coconut at optimal maturity when its levels of RNA and growth factors are at their peak. Some of green coconut's other amazing nutrients include: shikimic acid, quinic acid, indole-3-acetic acid, essential vitamins, amino acid, and minerals necessary for amino acid transport and respiratory metabolism in your skin. Bamboo Isoflavones and Bamboo Bioferment deliver both functional and active benefits for Fitskin. Their antioxidant benefits provide much needed protection from reactive oxygen species that can contribute to damage and aging of the skin. In clinical studies, they’ve demonstrated the capability of delivering antioxidant benefits comparable to vitamin E and far superior to vitamin C analogues. At the same time, both organic bamboo products stimulate cell proliferation and synergistically boost the performance of other antioxidants. Especially rich in organic silica, bamboo assists in maintaining the balance between elastic and collagen fibers in the skin. It acts as a cross-linking agent, providing strength and resilience to collagen and elastin tissues, thereby contributing to the suppleness of skin. Natural Antioxidant Preservative System Unlike so many other “wannabe” natural products in the medical skin care marketplace, we take our product profile seriously. We care only about one thing – product performance. With this in mind, understand that we do not add additional water, fillers, thickeners, or sensory enhancers. We don’t fill our products with petroleum ingredients, parabens, sulfates, or harsh preservatives. These have been proven to have deleterious effects on skin and overall health. They are significantly cheaper than high performance organic and naturally created ingredients. We contend that the finest natural actives are worth the cost, and our results are the best proof. Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 18
  • 19. Medical Grade Natural Skincare Professional Skin Care Product Line Fitskin Stem Cell Therapy Intense Renewal Serum – Available for Purchase rapidly returns youthful-acting skin, perfect for all ages, skintypes, male or female with Plant Stem Cell Complex™ (4 Kinds of Stem Cells); Stem Cell Activators™ & EGF+KGF; Natural Antioxidant Complex™; & Phyto UV Protection™; Organic Cocos Nucifera Endosperm; Organic Aloe Vera & Bamboo Isoflavones & more Fitskin Stem Cell Age Reversal Moisturizer – Professional Samples Available regenerates a healthy balanced skin matrix, plumps & firms skin with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators & EGF &KGF; Lactobacillus/Kelp Ferment Filtrate, Soy Isoflavones (from Non-GMO Glycine soja), Alpha Lipoic Acid, Hyaluronic Acid, Cocos Nucifera (Coconut Endosperm), Cholesteryl X3, Collagen Hydrolyzate, Yeast Beta Glucan, Carnosine (L-), Carnitine (L-), Ubiquinone (Coenzyme Q10), Resveratrol (from Polygonum cuspidatum), Pterostilbene (from Pterocarpus marsupium Bark Extract), Pomegranate (Punica granatum) Seed Oil, Tocotrienols, Tocopherol (Alpha-D-Tocopherol, Vitamin E), Astaxanthin, Lycopene, Xanthophyll (Lutein),Alpha Lipoic Acid [R-(+)-], Beta Carotene, Centella asiatica Extract, Niacinamide (Vitamin B3), Natural Antioxidant Fruit Oils w TEWL Repair Delivery System & more Fitskin Stem Cell Eyelash Treatment – Available for Purchase nourishes & stimulates eyelash follicles & delays senescence of eyelash hair with Argan Stem Cells; KGF (Keratinocyte Growth Factor); Niacinamide (Vitamin B3); PGC™ Peptide Growth Complex; Superoxide Dismutase (SOD); & Antioxidant Complex™, & more Fitskin Organic Cleansing System - Professional Samples Available Vegetable-based organic cleanser that works with all skin types without stripping Saponified Organic Coconut, Organic Palm and Organic Olive Oils (w/Retained Glycerin), Organic Hemp Oil, Organic Jojoba (Simmondsia chinensis) Seed Oil, Alpha-D- Tocopherol (Vitamin E), Castor (Ricinus communis) Seed Oil, Squalane (Olive), Macadamia Glycerides,Disodium Cocoamphodiacetate, Rosehip (Rosa affinis rubiginosa) Seed Oil, Pomegranate (Punica granatum) Seed Oil, Tocotrienols, Alpha-D-Tocopherol (Vitamin E), Astaxanthin, Lycopene, Lutein, Alpha Lipoic Acid, Beta Carotene, Wheat Germ & more Fitskin Post-Procedure Treatment - Available for Purchase instantly reduces skin temperature, kills bacteria & viruses, reduces inflammation, redness & sensitivity, creates a breathable semi- occlusive barrier for rapid healing with charged Nano-Silver, Organic Cocus Nucifera Endosperm, Rissoella Verruculosa, Organic Aloe Vera, & more Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 19
  • 20. Medical Grade Natural Skincare Fitskin Stem Cell Undereye Restore - helps reduce undereye “bags”, brightens dark circles and firms lines with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators & EGF & KGF; Haloxyl ; Natural Caffeine Complex (Guarana & Green Coffee); Niacinamide; Glutathione; Glutaredoxin; SuperAntioxidant Complex; Organic Cocos Nucifera Endosperm & more Fitskin Stem Cell Dark Spot Treatment – reverses and prevents further pigmentation with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators & EGF & KGF; Organic Sake Extract; SuperAntioxidant Complex; Kojic Acid Dipalmatate; Licorice Extract; Tetrahydrocurcuminoids; Glutathione; Superoxide Dismutase (SOD), & more Fitskin Stem Cell Facelift Serum – natural tightening & lifting treatment with Amino Booster Complex; Lactobacillus/Kelp filtrate; Porphyridium Extract; Laminaria Japonica Extract; Hydrolyzed Collagen; Organic Cocus Nucifera Endosperm; Hyaluronic Acid; DMAE Bitartrate; GABA (Aminobutyric Acid), & more Fitskin Stem Cell Problem Skin Treatment – harsh chemical-free treatment that controls sebaceous secretion & kills acne bacteria with Plant Stem Cell Complex (4 Kinds of Stem Cells); Stem Cell Activators with KGF; Natural Antioxidant Complex; Lactobacillus/Kelp Ferment Filtrate; Porphyridium Extract; Laminaria Japonica Extract; Arthrospira Extract; Saw Palmetto Extract; Niacinamide; Willow Bark Extract (98% Salicyn); Licorice Extract; Green Tea Epigallocatechin Gallate (EGCG); Wild Yam Extract; Beta Glucan (Saccharomyces cerevisiae), & more Fitskin Natural Peel – concentrated enzymatic peel that can be used everyday with Organic Papain (papaya) Enzyme Extract; Organic Cucurbita Pepo (pumpkin) Enzyme Extract; Laminaria Digitata (kelp) Enzyme Extract, & more Fitskin Stem Cell Hair Care Serum – can assist in re-stimulating follicular activity & growth & slowing senescence with Plant Stem Cell Complex (Argan & Grape Stem Cells); Stem Cell Activators with KGF (Keratinocyte Growth Factor); Peptide Growth Complex; Chrysin, Grape Seed Proanthocyanidins; Lactobacillus/Kelp Ferment Filtrate; Niacinamide; Superoxide Dismutase (SOD); Soy Isoflavones; Saw Palmetto; Organic Cocus Nucifera Endosperm; Horse Chestnut Seed Extract; Nettle Root Extract; Indian Frankincense Resin Extract, & more Fitskin Stem Cell Gray Hair Serum – can assist in maintaining hair pigmentation with Plant Stem Cell Complex (Argan & Grape Stem Cells); Stem Cell Activators with KGF (Keratinocyte Growth Factor); Methionine Sulfoxide Reductase; Peptide Growth Complex; L-acetyl carnitine; Niacinamide; Dithiotreitol; Chrysin; Organic Cocus Nucifera Endosperm, & more Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 20
  • 21. Medical Grade Natural Skincare Clinical Results after 20 Days – Patient 1 Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 21
  • 22. Medical Grade Natural Skincare Clinical Results after 20 Days with 2 Dermaroller Treatments – Patient 2 Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 22
  • 23. Medical Grade Natural Skincare Clinical Results after 20 Days – Patient 3 Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 23
  • 24. Medical Grade Natural Skincare Clinical Results after 20 Days with 2 Dermaroller Treatments – Patient 4 Copywritten 11/2012 Szoul LLC - not to be reproduced without permission 24