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WISDIO
A Story In Three Acts

           Sebastian Zontek
Sebastian Zontek - Bio


                       2nd company
                  management consulting
                     (steady growth)
     1 company
     st                                   3 company
                                           nd


IT hardware/software                        internet
        (fail)                             (big hope)


                       years
Wisdio Story
Act #1 – “Let’s hire a programmer!”
Wisdio Story
Act #2 – “inside the building”
Wisdio Story
Act #3 – “lean startup”
What we have learned
#1
How not to execute
#1 How not to execute in startups



Lack of core
competences
among co-founders
(Wisdio Act 1)
#1 How not to execute in startups


MVP!
Focus!
Milestones!

                       1882 - 2028
#2
Product-market fit first!
#2 Product-market fit fail



                                        Product
                                        -market
                                           fit

Blind faith in the original idea
   Waterfall approach
         No mockups/prototypes – instead
         ‘requirements specification
               Sitting ‘inside the building’
#3
Lean startup is HARD!
#3 Lean startup is HARD!

• It’s hard to throw away most of your
  design/developer work
• It’s hard to test hypotheses instead of
  coding
• It’s hard to get outside the building
• It’s hard to keep on such disciplined
  approach
Conclusions
Create and test the Canvas
Be smart in testing hypotheses



Fake it
than
make it!
Release often, measure & iterate!




                     “Just shit it out!” – Paul Bragiel
Useful tools
Testing landing
pages (and ideas!)

Mockups,
prototyping


Users’ behavior
tracking

Mailing to
users or leads
One more thing…
Questions



            @sebastianzontek
            @wisdio

            sebastian@wisdio.com

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Wisdio - A Story in Three Acts

Notas do Editor

  1. Pierwszy biznes założyłem jeszcze będąc na studiach i prowadziłem go przez 5 lat. Następnych 8 lat spędziłem w firmie konsultigowej, zarządzając projektami dla dużych korporacji, m.in Telekomunikacji Polskiej, Polkomtela czy Orlenu. Gdy Carrywater Consulting rozwinęło się do dojrzałej firmy i ugruntowało swoją pozycję na rynku poczułem silną potrzebę zbudowania czegoś nowego od podstaw. Z wielu pomsłów jakie miałem uznałem, że najbardziej chciałbym mieć rozwiązanie, które umożliwi mi zaoszczędzenie sporych ilości czasu, eliminując konieczność samodzielnego poszukiwania informacji. I tak narodził się pomysł Wisdio.