Companies around the world face increased competition, shifts in buying behaviors, and mounting pressures to maximize revenues. Succeeding in this environment can be difficult without the right combination of business processes, technologies, and knowledgeable people in place to drive sales performance. For more than two decades, Synygy has been helping many of the world’s largest enterprises successfully overcome constraints to making their sales operations more efficient, their sales forces and sales channels more effective, and their bottom lines more attractive. Backed by a staff of nearly 600 professionals, Synygy provides a variety of sales performance improvement solutions, including sales and channel performance, sales incentive compensation management, sales big data and analytics, sales force effectiveness, and sales operations management.

1. WWW.SYNYGY.COMCopyright © 2014 Synygy Pte. Ltd. All rights reserved.
Companies around the world face increased competition, shifts in buying behaviors,
and mounting pressures to maximize revenues. Succeeding in this environment
can be difficult without the right combination of business processes, technologies,
and knowledgeable people in place to drive sales performance.
For more than two decades, Synygy has been helping many of the world’s largest enterprises successfully
overcome constraints to making their sales operations more efficient, their sales forces and sales channels
more effective, and their bottom lines more attractive.
Backed by a staff of nearly 600 professionals, Synygy provides a variety of sales performance improvement
solutions, including sales incentive compensation management, sales big data and analytics, sales force
mobility and effectiveness, and sales operations management.
Synygy Overview
Sales Incentive Compensation
Management
Synygy helps to improve the accuracy and
timeliness of sales commission payments,
enhance the understanding of compensation
plans, and create transparency and clarity
through the analysis of sales, performance,
and compensation data. Synygy also
creates a high level of flexibility, agility, and
adaptability in the management of incentive
compensation plans—which is the foundation
for driving sales and channel performance.
Sales Big Data and Analytics
Synygy helps pinpoint areas for performance
improvement by integrating and transforming
huge data sets from many disparate sources
to provide insight into critical business
questions about sales performance and
sales operations. Synygy’s approach to the
analysis of sales, sales performance, and sales
compensation data ensures alignment with
the organizational sales strategy.
Sales Force Mobility and
Effectiveness
Synygy helps to increase sales by creating,
deploying, and supporting sales mobility,
customer relationship management,
sales collaboration, and sales enablement
applications to improve sales force
effectiveness and productivity. Synygy does
this by designing and deploying frontline
sales applications to salespeople to improve
the sales process and drive revenue.
Sales Operations Management
Synygy transforms sales operations into
a strategic advantage by assessing gaps
relative to best practices, redesigning
business processes, designing and deploying
enabling technologies, and continuously
improving operational efficiency. Leveraging
teams of specialists with proven capabilities
grounded in best practices, Synygy delivers
a level of responsiveness, knowledge,
continuity, accuracy, compliance, and
continuous improvement often not possible
with internal staff.

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Synygy Professional Services
Synygy delivers a comprehensive set of professional services to effectively address
complex incentive compensation and sales performance management challenges
facing mid-sized to large enterprises.
Consulting
Transforming sales operations into a competitive advantage may seem like a daunting task, but with Synygy
leading the way, that task becomes not only surmountable, but highly effective, impactful, and positive.
With more than twenty years of hands-on experience, Synygy’s consulting group draws on deep expertise
and industry insight to assess sales performance improvement initiatives and recommend transformation
solutions.
Technology
Automating sales operations functions entails a lot more than just picking the right technologies. Success
depends on having the right people with the right project management skills and experience to successfully
implement and support the solution.
Outsourcing
Companies that understand the importance of an agile organization recognize that Sales is one of the
most critical areas to be responsive in the face of change. When sales operations and sales performance
functions are managed by an expert service provider, companies can reduce costs, increase efficiencies,
and stay focused on their core business. Synygy’s outsourcing services focus on managing sales operations,
planning and managing change, and continuous improvement to enable organizations to quickly adapt to
operational or strategic change.
Synygy Solutions Framework
Synygy’s four sales performance improvement solutions combine services from across three groups.
Areasofexpertise
Sales Incentive
Compensation Mgmt
Sales Big Data
and Analytics
Sales Force Mobility
and Effectiveness
Sales Operations
Management
CONSULTING TECHNOLOGY OUTSOURCING
Organizational
Assessment
Services
Solution Design
Services
Sales Operations
Outsourcing
Services
Enablement
Strategy and
Planning Services
Technology
Implementation &
Transition Services
Analytical Process
Outsourcing
Services
Sales Force
Transformation
Services
User Education
and Support
Services
Change Planning
and Management
Services

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Synygy Sales Performance Improvement Lifecycle
These service areas are rooted in the Synygy Sales Performance Improvement
Lifecycle, which methodically enables companies to continuously improve sales
performance over time.
Assess
Synygy conducts capacity and capability assessments that ensure
companies focus on initiatives with the greatest potential for reduc-
ing operating costs, improving the satisfaction and productivity of
salespeople, and maximizing sales performance.
Transform
Synygy transforms sales organizations through the design of
compensation plans, quota setting methodologies, activity planning,
territory alignments, and other strategic consulting services.
Enable
Synygy enables companies to launch sales performance improvement projects on time and on budget by
combining a proven implementation methodology with unmatched levels of expertise, productivity, and
reliability from the largest and most experienced professional services staff of its kind.
Operate
Synygy helps companies realize the full potential of their sales operations with resources and capabilities
that deliver the levels of responsiveness, knowledge continuity, accuracy, and compliance that many
organizations struggle to achieve.
Analyze
Synygy specialists possess a unique combination of subject matter expertise, industry experience, and
analytical skills to perform in-depth analyses of the volumes of data that offer insight into sales and channel
performance issues.
Improve
Synygy helps companies continuously improve operational efficiency and sales productivity with a global
staff that has the right specialized skills, experience, and expertise to proactively plan and manage change as
business needs evolve.
Market-Leading Solutions
You don’t have to take our word for it: Synygy has been positioned by Gartner as Leader in
its 2013 Magic Quadrant for Sales Performance Management. Widely recognized for market-
influencing analyses, Gartner Magic Quadrants evaluate vendors based on completeness of vision.

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Why Synygy
Synygy’s exclusive focus on sales performance management (SPM) provides us with unmatched insights
into best practices and common pitfalls in organizations spanning a diverse set of industries. Along with this
foundation, we possess the skills to adapt solutions to the unique circumstances of each client.
For decades, sales organizations have counted on us to help them successfully identify, plan, and execute
critical changes that have resulted in tangible improvements, such as reduced headcount and operating
costs, increased revenue, and a more engaged sales force.
Because of our experience and proven results, clients see us as a trusted advisor, deeply invested in their
success. We serve as long-term partners with many of the world’s largest companies, offering support,
guidance, and leadership tailored to your unique needs.
According to our clients, below are the top reasons why organizations choose Synygy for professional
services that drive sales performance:
Collaborative Partner
Synygy takes pride in its history of collaborative, long-
term client relationships, which are the result of ongoing,
mutually-supportive partnerships that have a shared goal
of adding value and driving positive business results
beyond the initial engagement.
Client-Focused Culture
Synygy’s core value of client focus is reflected in the
client evaluation scores that are linked to the quarterly
bonuses of all employees, which have averaged a rating of
“excellent” for more than 10 years and indicate that most
clients are “highly likely” to recommend Synygy.
Specialized Expertise
Over the past two decades, Synygy has provided consulting,
technology, and outsourcing solutions with a sole focus
on innovating and improving processes that increase sales
and channel performance, sales operations efficiencies,
sales force mobility, and sales analytical insight.
Comprehensive Services
Synygy has a broad set of professional services that include
assessment and transformation services, technology
enablement services, and ongoing operations, analytics,
and improvement outsourcing services, while remaining
highly focused on sales performance.
Systematic Approach
The three-pronged approach used by Synygy methodically
balances internal capacity and capabilities, business
process redesign, and technology enablement to solve
even the most complex incentive compensation, sales
performance, and distribution management challenges.
Highly-Tenured Staff
Synygy has a culture of hiring, developing, and retaining
experienced professionals who are the best-of-the-best,
which results in a high average tenure at Synygy and
gives our clients very skilled teams of professionals to
continuously improve sales performance.
Global Service Delivery
Synygy employs hundreds of sales performance experts
throughout Europe, Asia, and North America to easily
staff large, multi-national projects, including the provision
of continuous global support and outsourcing services
all day, every day, without using subcontractors or
third parties.
Rapid Adaptability
Synygy has the focus, resources, and experience to
routinely demonstrate an unmatched agility and flexibility
in quickly and effectively helping clients address ever-
changing needs and last-minute pressures to deliver.
Proven Results
Every quarter, clients evaluate the impact that Synygy
had on their business and cite outcomes that consistently
include cutting costs, adapting to changing business
needs, experiencing process reliability, eliminating errors,
improving visibility, supporting future needs, providing
continuous improvement, and more.
Outsourcing Leadership
The most positive business outcomes occur when Synygy
is responsible for the ongoing management of a client’s
sales operations, analysis, and change planning processes,
which is why Synygy is globally recognized as one of the
top outsourcing services providers.