Wikipedia, the encylopedia that anyone can edit, “can never work in theory, only in practice.” Accounting for one in every 200 page views on the Internet, it has become a part of our everyday lives. Wikipedia is changing the way we think about the economics of the web, the potential and the pitfalls of engaging the masses, and the role of professional information architects in a world in which content arrives from literally every direction. In this session, we’ll explore the nuts-and-bolts of how the Wikipedia project works. Who writes Wikipedia, and why? How does the English Wikipedia maintain quality, consistent tagging, and coherent organization across over two million articles? What happens when contributors disagree? We will take a tour behind the scenes at Wikipedia to learn what happens when users are encouraged to - as they say on Wikipedia… “be bold.”