How can Plugmatter Pricing Tables Help Improve Your CRO?

1. Conversion Psychology In
Pricing Tables
by

2. Overview
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- Aimed at converting better by optimizing user experience thorough
design
- Uses data from behavior and cognitive studies, and user testing.
CONVERSION PSYCHOLOGY IN PRICING TABLES

3. How to best use Conversion
Psychology for your pricing Tables

4. Design for Color
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- Certain colors have come to be associated with certain emotions, for
various reasons.
- Customers make assumptions about product based on color within
90 seconds.
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5. Design for Familiarity
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- Customer may trust a familiar design and buying more.
- A new, unfamiliar one might confuse them.
- Being unique is still important.
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6. Design for Minimal Friction
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- A smooth user experience is key to convert better.
- In design, presentation of information and in the buying process.
- Minimize the number of clicks needed to buy a product.
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7. Design for Empathy
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- Let customers know you have them in mind.
- Use specific colors to elicit an emotion and fonts that compliment
your brand.
- Have UI features that explain crucial, needed information.
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8. Businesses Using Conversion
Psychology in Pricing Tables

9. Unbounce
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- Uses blue to highlight best plan.
- Commonly associated with trust, loyalty and stability.
- Complements Unbounce’s brand.
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10. Buffer
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- Payment for this plan is simple.
- Has a flat 10$/month offer.
- Checkout section included in the popup menu.
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11. Plasso
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- Displays only very essential features.
- Users can quickly select a plan without analyzing long
descriptions.
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12. How can Plugmatter Pricing Tables
Help Improve Your CRO?

13. Benefits of Plugmatter Pricing Tables
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- Design tables by choosing colors, fonts, layouts, etc.
- Display little or a lot of information.
- Default templates already made to convert better.
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14. ages in Pricing Tables
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Try our Plugmatter Pricing Table plugin here –
@plugmatter