Freelancer's VP of Growth gave a talk to INCUBATE about Growth Hacking and what that entails for their team.

1. Growth
With
Data-
Science
Willix Halim
Vice President of Growth & Analytics You are here
Freelancer.com
email: willix@freelancer.com
twitter: @willixh

2. This talk is compiled from
posts by Andrew Chen,
Mattan Griffel, Noah
Kagan, Dave McClure,
Matt Barrie as well as my
own experience

3. Hotmail
There was HOTMAIL

4. Hotmail
Sabeer Bhatia & Jack
Smith set up Hotmail on
July 4, 1996

5. Hotmail
And so IT WAS BORN
$300,000

6. Hotmail
But the initial growth was
marginal
• Billboards
• Radio Ads
• TV Ads

7. Hotmail
What about???

8. Hotmail
“PS: I love you . Get your
free e-mail at Hotmail” at
the bottom of each-email

9. Hotmail

10. Hotmail
3,000 new users each day
6 months -> 1 million users

11. 5 weeks later -> 2 million
user mark

12. Hotmail
1.5 years after launch, 12
million users
~$400,000,000 acq.
*70 million internet users at the time

13. Hotmail
HOTMAIL is not
OUTLIER!!!

14. Viddy & Social Cam

15. Growth Scale
• 350m users in 6 years
• 800m users in 8 years
• 100m users in 45 days?!?

16. Many More

17. Growth Hacking!!!
SO WHAT IS GROWTH
HACKING???

18. Growth Hacking!!!
A Growth Hacker is a person whose true north is growth
– Sean Ellis , Startup Marketing Blog
Growth Hacker are a hybrid of marketer and coder
– Andrew Chen
Growth Hacker is the new VP of Marketing
– Andrew Chen

19. New VP of Marketing
GROWTH HACKER IS THE NEW VP OF
MARKETING
Growth hackers are a hybrid of marketer and coder, one who
looks at the traditional question of “How do I get customers for
my product” and answers with A/B tests, landing pages, viral
factor, email deliverability, and Open Graph. On top of this, they
layer the discipline of direct marketing, with its emphasis on
quantitative measurement, scenario modeling via spreadsheets,
and a lot of database queries. If a startup is a pre-
product/market fit, growth hackers can make sure virality is
embedded at the core of a product. After product/market fit,
they can help run up the score on what’s already working.

20. AirBnb Growth Hacker
Andrew wrote about AirBnb Growth Hacker
Invented Airbnb “Post to Craiglist” feature
NO API!!!

21. Matt’s Quote
GROWTH HACKING IS BLEEDING EDGE
- Matt Barrie
The bleeding edge today is Growth Hacking & Data Science, and it’s where
statistics, computer science and marketing meet. Growth hacking
quintessentially looks for platforms that provide one to many relationships
(one to millions), and develops smart ways to harness them quickly.
Tech companies are literally hiring rocket scientists to exploit these
channels and acquire customers quickly before they get crowded and the
advantage fades as they get costly or restricted. I have a VP Growth, but no
VP Marketing. The HBR calls Data Science “The Sexiest Job of the 21st
Century”

22. Growth Hacking!!!
Ok……And Growth Hacking is???
=Virality
=Landing Page Optimization At the end of the DAY,
=SEO Engineering it is all about
=Email Marketing
=Customer Resurrection GROWTH
=Customer Acquisition hence
=Firehoses Integration
=Behavioural Analysis THE
=Competitor Analysis
=Machine Learning Application
REVENUE
=Gamification
=AdSales / Affiliate Program / etc
=Funnel Optimization
=A/B TEST
=Data Analytics

23. Freelancer.com Growth Team
- Stanford Graduate And THAT is a Growth Team
- 4 University Medalists
- All HD Average - Product Development
- 50% Phds - Data Science
- Quantum Physicist - Fraud Detection
- Mechatronics Engineers - Customer Experience
- Software Engineers - Online Marketing
- Machine Learning Expert
- Mathematician & Statistician
- Electrical/Electronic Engineers

24. Growth Hacking!!!
Some Growth Hacking Stuffs @
Freelancer.com!!!
Covering 234
countries,
regions and
territories
7 Million Users

25. Funnel Visualization
Don’t just track topline and bottom-line
metrics!!!
FUNNEL
FUNNEL
FUNNEL
FUNNEL