Dr. Sy Banerjee

Greater Detroit Area United States

Associate Professor, Digital Marketing at University of Michigan- Flint, Affiliate Faculty, MIDAS, UM-Ann Arbor

Advertising / Marketing / PR

Dr. Sy Banerjee is an Associate Professor of Marketing at UM-Flint and an Affiliate Faculty member of Michigan Institute of Data Sciences (MIDAS) at University of Michigan, Ann Arbor. He received his PhD in Business (Marketing) from the University of Rhode Island, MBA (Marketing) from International Management Institute, New Delhi, and his Bachelor in Science (Economics) from Presidency College, Kolkata. He joined academia with four years of industry experience in consumer packaged goods, logistics, tracking and telecommunications. He has been a pioneer in the research of the impact of mobile devices in digital marketing, consumer insights and behavior. His publications contribute to the ...